
Исходный проект
В ходе реализации моего проекта были использованы нейросети Leonardo.Ai, Ideogram и What Font Is.
Я взяла за основу метафору и визуальное решение проекта предыдущего модуля и попросила нейросеть дать свой взгляд на реализацию продукта.
Метафора проекта заключается в «иноземности», инопланетяне здесь олицетворение свободы, смелости и экспериментальности в выборе стиля прически.
ссылка на старый проект: https://portfolio.hse.ru/Project/213745#


Ребрендинг глазами искусственного интеллекта
Логотип
/Create a logo for the hairdressing brand «INOE». The logo should be made in a modern minimalist font. In the background there are aliens. (Recraft)
Логотип проекта был сгенерирован в нейросети Recraft, а шрифтовое решение найдено с помощью What Font Is.
Шрифт SF FLORENCESANS SC EXP
Цвета
Приложение
/Image of the INOE brand page on a phone screen. The inscription «INOE» is made in the font «SF FLORENCESANS SC EXP». The INOE brand is an alien hairdresser. The brand’s page on social networks is black. The page is made in a graphic style, in the posts on social networks we see a hair dryer and the inscription «INOE». (Recraft)
Носители
/The laptop screen shows a close-up white hair dryer, presumably a professional or styling one. He is lying on a bright yellow, possibly velvety or velor pillow. The pillow seems soft and fluffy. You can see that the hair dryer is lying at a slight angle, the nozzle is slightly turned. The background is blurred, but you can see that it is dark, and part of the window peeks through the blurring, which hints at natural lighting in the room. The overall impression is a stylish, concise photo of the product, possibly for a catalog or online store. The detailing of the hair dryer is good, all its elements are visible — body, nozzle, switches (although not very clearly). The focus is clearly aimed at the hair dryer and pillow, the background is strongly defocused. (Recraft)
/The laptop screen shows two hair dryers, one standing vertically, the other lying horizontally, on a pink background with the inscription «INOE». The background is placed on a green surface. (Recraft)
/Create a hairdresser uniform, the pink apron should have a design pattern in the form of thin small black wavy lines, minimalist style, colors are not bright. The apron has a logo with the font SF FLORENCESANS SC EXP. (Recraft)
/The picture shows shampoo and hair conditioner, the packaging is beige, has a pattern of wavy minimalist lines, the logo «INOE» with the font SF FLORENCESANS SC EXP is written.
/Create a comb, the beige comb should have a design pattern in the form of thin small black wavy lines, in a minimalist style, the colors are not bright. Logo with the font SF FLORENCESANS SC EXP. (Recraft)
/Create a poster that will depict an alien with a hair dryer and the inscription «INOE» in a minimalist style. The inscription «INOE» has the font SF FLORENCESANS SC EXP. The background of the poster is beige with a pattern of wavy black small lines. The poster is in the desert. (Recraft)
/Create a yellow shopper. The shopper is held by a hand. The shopper has the inscription «INOE». The font used is SF FLORENCESANS SC EXP. (Recraft)
Пространство
/A photograph with the word «inoe» placed against a background of glass windows. Two decorative objects resembling lamps are visible on the left. In the foreground is a sidewalk or path. (Recraft)
/The interior of the hairdressing salon «INOE», beige wallpaper with a pattern of black wavy lines, inside there are hairdressers' chairs, combs on the tables. (Recraft)


В работе используются нейросети (Recraft) Recraft: https://www.recraft.ai/project/17c4b068-28a4-4853-a222-2ef0ac2ae8de