Экоферма «Goat and Clover»

Проект представляет собой ребрендинг экофермы глазами искуственного интеллекта. Ссылка на проект: https://portfolio.hse.ru/Project/229089

Для создания нового нейминга использовалась нейросеть ChatGPT. Наиболее удачный, из предложенных вариантов, был использован далее при генерации логотипов.

Для генерации логотипов использовались нейросети: Ideogram.ai и Recraft.ai

Prompt: create a logo design for an eco-farm named 'Goat and Clover', stylized like a traditional engraving. Use light green and natural colors.The logo features a goat grazing peacefully on lush grass, with fine, intricate linework that captures the delicate details of the goat’s features and the surrounding nature. The design should evoke a vintage, rustic charm with a slightly textured, hand-drawn aesthetic. The clover plant can be subtly incorporated into the scene, adding to the natural feel. The text 'Goat and Clovere eco-farm' is placed below the illustration, complementing the engraving style. The overall look should be timeless, earthy, and connected to nature, with a warm, rustic vibe.

Prompt: a logo design for 'Goat and Clover' eco-farm, styled with a vintage engraving aesthetic. The central image features a detailed engraving of a goat grazing peacefully in a natural setting, surrounded by subtle grass and foliage. The color palette combines light green and natural earthy tones, creating an organic and eco-friendly feel. Below the illustration, the text 'Goat and Clover' is integrated into the design in a simple, modern font. A clover leaf is subtly incorporated into one of the text blocks, harmonizing with the overall composition. The design balances rustic charm with a clean, professional look, evoking sustainability and artisanal craftsmanship.

Для определения цветовой палитры был использован сервис Color.adobe

Текст определен с помощью сервиса WhatFontis

Промт мокапа фартука: a mockup of a green farmer’s apron. The apron is shown hanging or neatly folded, crafted from a natural, durable fabric with a slightly textured appearance. The green color is earthy and soft, reflecting the eco-friendly theme. The overall aesthetic is clean, professional, and rustic, suitable for an eco-farm environment, with subtle natural elements such as wooden hooks or a background of wooden planks to enhance the presentation. Логотип добавлен вручную.

Для плакатов были сгенерировны разные вариации фотографий фермерских пейзажей с помощью нейросети Recraft.ai. Подписи снизу были добавлены также нейросетью. Логотип сверху добавлен вручную.

1. Prompt: A vibrant and natural poster design for an eco-farm, featuring a close-up photograph of a goat in the foreground. The goat’s face is captured in sharp detail, showcasing its expressive eyes and textured fur. In the background, a lush green field stretches into the distance, with other goats peacefully grazing under a sunny, clear blue sky. The colors are rich and warm, emphasizing the natural beauty of the scene. The text 'Visit Our Eco-Farm' and 'Experience Nature with Goats' is written in a clean, modern font, with a playful yet professional style. The overall feel is welcoming, organic, and harmonious, highlighting the eco-friendly and pastoral atmosphere of the farm.

2. Prompt: a heartwarming poster design for an eco-farm, featuring a close-up photograph of a goat with her adorable baby goats in the foreground. The mother goat stands protectively while the playful kids nuzzle and explore around her. The background showcases a lush, green pasture bathed in soft sunlight, with hints of other goats grazing peacefully in the distance. The color palette is warm and natural, with earthy greens, soft browns, and golden tones, creating a cozy and inviting atmosphere. The text 'Visit Our Eco-Farm' and 'Experience Nature with Goats' is written in a clean, modern font, with a playful yet professional style. The overall mood conveys love, family, and a deep connection to nature.

3. Prompt: A vibrant and inviting poster design for an eco-farm featuring goats. The poster showcases a picturesque farm scene, with goats grazing on a lush green pasture under a bright blue sky with soft, fluffy clouds. The design incorporates natural and earthy tones, emphasizing sustainability and harmony with nature. In the background, a cozy barn or farmhouse is visible, surrounded by wooden fences and trees. The text 'Visit Our Eco-Farm' and 'Experience Nature with Goats' is written in a clean, modern font, with a playful yet professional style. The overall layout conveys warmth, joy, and a deep connection to the land, drawing attention to the beauty of eco-farming.

Для генерации мокапов также была использована нейросеть Recraft.ai.

Prompt: a mockup of a poster displayed on a bus stop shelter. The bus stop shelter is realistic, with the poster clearly visible against a city backdrop.

В качестве пространства выступает ангар фермы с прилежащей территорией для прогулок. Изображения сгенерированы в Recraft.ai.

Prompt: а picturesque scene of a large, green eco-farm building, designed with sustainable architecture, surrounded by lush greenery. The building is spacious and modern, with natural materials like wood and stone, blending harmoniously with the surrounding environment. The structure is painted in a soft green hue to reflect the farm’s eco-friendly ethos. Nearby, goats are peacefully grazing on the vibrant green pasture, adding life to the scene. The setting is bathed in natural sunlight, with trees and rolling hills in the background, evoking a sense of tranquility and harmony with nature.