Communication theory: izdoma
Communication theory in the field of design
Design is a key communication tool between a brand and its audience, shaping the effectiveness of a project. Through visual elements—color, form, typography, and composition—a brand conveys its values and identity, while the audience perceives and interprets these messages. Understanding communication principles explains why some designs resonate emotionally and others do not. Effective design considers audience perception, cultural context, and psychological factors that influence interpretation and decision-making.
Presentation for a wide audience
izdoma
is a brand created by a woman who fell in love with sewing and wanted to turn it into something more than just a hobby.
My mom, while recovering from depression, rediscovered sewing. She became so passionate about it that she bought an overlocker, ordered a dress form, and even seemed to befriend the fabric shop assistant. Recently, she asked me to design a clothing label with my name on it, but I realized it should be her brand, her story, her words — and that’s how «izdoma» was born.
Presentation for a professional audience
During the development of the brand concept, it was very important for us to draw on childhood memories: the color palette was chosen based on the things that surrounded us back then—mown grass, apples in the orchard, baked goods.
Besides nostalgia, it was important for us to keep things simple, since my mom is not a designer and didn’t want to deal with the complexities of creating layouts. The style is based on the monospaced font Even Mono by Bold Italic, which is technical yet has a friendly character, reminiscent of old recipe books.
izdoma is a boutique brand that works with each client individually. There are no collections, large drops, or trends—only a thoughtful, attentive approach to every piece.
Gift carrier: ceramic branded plate in the form of a large button with recesses in which candles can be placed (the plate is available in 6 branded colors).
Gift carrier: handmade homemade oatmeal cookies in the form of a large button (the flavors can be different and are associated with childhood memories).
Gift carrier: a metal branded thimble in a gift case in the form of a branded button (the case refers to memories and imitates a metal cookie box that was used to store sewing tools).
Gift carrier: fragrance for home (scents appeal to childhood memories and create an atmosphere of comfort and nostalgia).
A clothing tag with a branded metal button (appealing to tactile experience and demonstrating product details).
Communication theory as basis for the presentations
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