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Исходный размер 1140x1600

ПРОЕКТ-СТАРТАП «NORM»

Проект принимает участие в конкурсе

проект прошлого модуля

На арт-практике у нас был групповой проект «По ту сторону». В рамках этого проекта мы создали серии городских люков, где они становятся не просто арт-объектами, притягивающими внимание, а порталами в другой мир, позволяя заглянуть по ту сторону привычной городской среды.

Моя серия посвящена городу перфекционистов — пространству идеального порядка, симметрии и геометрии, где каждый люк открывает доступ к отдельному фрагменту этого мира.

новый бренд

NORM — бренд декоративных объектов для интерьера, вдохновлённый эстетикой идеального города, где каждая форма подчинена строгой геометрии и гармонии пропорций.

Проект переосмысляет художественную концепцию «По ту сторону», превращая её визуальный язык в коллекцию предметов дизайна, объединённых лаконичностью, симметрией и продуманной формой.

PORTAL — скульптура с круглым отверстием

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PORTAL — скульптура с круглым отверстием

Create a photorealistic premium product photograph of a contemporary collectible decorative sculpture. The object is a compact, monolithic geometric sculpture made of warm light-grey architectural stone with a fine matte texture. Its silhouette combines a solid rectangular outer body with a perfectly circular opening passing completely through its center. The circular opening is precisely centered, with thick sculptural walls, clean edges, and carefully balanced proportions. The object feels architectural, monumental, and meticulously engineered, like a fragment of an ideal city translated into a physical collectible design object. No unnecessary ornamentation, no visible fasteners, no decorative patterns. Place the sculpture alone on a simple light-grey stone pedestal against a seamless warm off-white studio background. Three-quarter front view, camera slightly above the object’s center, showing both its front surface and the depth of the circular opening. Soft directional studio lighting creates subtle shadows inside the opening and reveals the stone texture. High-end contemporary design photography, physically accurate materials, realistic contact shadows, restrained neutral palette, precise geometry, sophisticated art direction, ultra-realistic details. The sculpture occupies most of the frame and is the clear focal point. Horizontal 3:4 composition. No text, no logo, no watermark, no additional objects.

BLOCK — ступенчатый монолит

Create a photorealistic premium product photograph of a contemporary collectible decorative sculpture. The object is a sculptural architectural monolith composed of several interlocking rectangular volumes arranged in a precise stepped configuration. The composition features a broad vertical central block, a lower horizontal extension, and a smaller elevated rectangular volume, all aligned according to a strict geometric grid. The silhouette is asymmetrical but perfectly balanced, with crisp edges, flat planes, and carefully calculated proportions. The entire object is made from solid matte ivory-coloured architectural stone with subtle natural mineral grain and a refined tactile surface. It resembles a miniature fragment of an idealist city architecture, reduced to its essential geometric masses. The construction must feel physically plausible and professionally manufactured. Place the sculpture alone on a low rectangular pedestal against a seamless warm off-white studio background. Three-quarter front view, slightly elevated camera angle, with enough perspective to reveal the different volumes and their depth. Soft directional studio lighting produces delicate shadows between the blocks and emphasizes the material’s natural texture. Premium contemporary collectible design photography, minimalist art direction, realistic material response, precise geometry, subtle tonal variation, high-end editorial quality. Horizontal 3:4 composition. No text, no logo, no watermark, no additional objects.

VESSEL — геометрическая ваза

Create a photorealistic premium product photograph of a sculptural decorative vase. The vase has a perfectly symmetrical architectural silhouette, combining a broad cylindrical lower body, gently sloping shoulders, and a short narrow neck with a clean circular opening. Its overall shape is geometric and monumental rather than organic, with carefully controlled proportions and a strong, balanced silhouette. The material is high-quality matte ceramic in a muted warm stone-grey colour, with an extremely fine mineral texture and a subtle handcrafted surface. The vase has thick-looking walls, a solid visual presence, and refined minimal detailing. Its design expresses geometric order, symmetry, and architectural precision. It should look like a real collectible designer object produced by a premium contemporary ceramics studio. Place the vase alone on a simple light-grey stone pedestal against a seamless warm off-white studio background. Three-quarter front view, camera at approximately the middle height of the object, clearly showing the silhouette and the circular opening at the top. Soft directional studio lighting creates gentle gradients across the ceramic surface and a natural shadow beneath the vase. High-end product photography, realistic ceramic material, accurate proportions, sophisticated minimalist art direction, neutral architectural palette, exceptionally clean composition. Horizontal 3:4 composition. No flowers, no branches, no text, no logo, no watermark, no additional objects.

AXIS — настольная скульптура

CIRCLE — настенный декоративный объект

AXIS — настольная скульптура

Create a photorealistic premium product photograph of an abstract geometric collectible sculpture. The sculpture consists of three precisely intersecting solid geometric elements: one thick circular ring, one vertical rectangular slab, and one horizontal rectangular block. The elements intersect in a carefully engineered, visually balanced composition organized around a central axis. The circular ring is a perfect geometric circle with a clean, substantial profile, while the rectangular components have crisp edges and flat architectural surfaces. The entire sculpture is manufactured from a coordinated combination of matte ivory architectural stone and pale warm-grey mineral composite. The materials have subtle tactile textures, realistic weight, and a refined premium finish. The sculpture feels like a physical study of geometry, balance, and spatial relationships, with no random shapes or excessive complexity. Place the sculpture alone on a low, neutral stone pedestal against a seamless warm off-white studio background. Three-quarter front view, slightly elevated camera angle, clearly showing how the circular and rectangular elements intersect. Soft directional lighting creates realistic cast shadows and reveals the depth of the composition. Premium contemporary collectible design photography, physically plausible construction, precise geometry, carefully balanced proportions, restrained neutral palette, high-end editorial product styling. Vertical 4:5 composition. No text, no logo, no watermark, no additional objects.

CIRCLE — настенный декоративный объект

Create a photorealistic premium product photograph of a contemporary geometric wall sculpture. The object is a circular architectural wall relief inspired by the geometry of urban manhole covers, reinterpreted as a refined collectible design object. It consists of a large, perfectly circular outer disc with a thick sculptural profile and a precisely arranged series of concentric circular recesses and raised geometric rings. The composition is rigorously symmetrical, with clean radial geometry, carefully controlled depth, and a sophisticated balance between solid surfaces and recessed areas. The object is made from matte light-grey architectural composite with a fine mineral texture and a subtle warm undertone. Its surface is completely free of lettering, decorative symbols, industrial bolts, or conventional manhole-cover patterns. It should feel like a premium architectural relief rather than a functional utility cover. Show the object mounted on a warm off-white plaster wall, photographed from a slightly oblique angle to reveal its thickness, relief, and realistic contact shadow. The object occupies the central area of the frame and is fully visible. Soft gallery-style directional lighting emphasizes the concentric geometry and the subtle surface texture. Premium architectural product photography, realistic materials, clean shadows, minimalist art direction, restrained neutral palette, precise craftsmanship, contemporary collectible design aesthetic. Vertical 4:5 composition. No text, no logo, no watermark, no furniture, no additional decorative objects.

айдентика

Исходный размер 3000x970

Логотип для бренда NORM


Develop a premium visual identity concept for NORM, a contemporary designer brand of sculptural decorative objects for interiors. Create a refined typographic logo using the exact brand name «NORM» in uppercase letters. Explore distinctive geometric letterforms, balanced proportions, precise spacing, subtle architectural references, and a sense of order, symmetry, and permanence. The logo should feel minimal, sophisticated, timeless, and suitable for a high-end design gallery or collectible object brand. Consider a custom wordmark as the primary direction, with an optional simple geometric symbol inspired by circles, portals, architectural openings, and solid geometric volumes. Use a restrained palette of stone grey, graphite, off-white, and muted cold blue, with strong contrast and generous negative space. Focus on the actual logo design rather than a complete brand identity presentation. Flat vector-like appearance, crisp edges, professional graphic design, no 3D effects, no mockups, no decorative backgrounds, no extra text, no slogans, no illegible lettering, no watermarks.
Исходный размер 2000x1265

Графические элементы


Create a professional graphic identity exploration sheet for NORM, a premium contemporary design brand inspired by architectural geometry, precise proportions, and sculptural minimalism. Use the NORM brand identity board as reference for the existing logo, typography, and palette without altering established brand assets.
Develop a complementary graphic language based on simple geometry: circles, rectangular frames, architectural openings, stepped silhouettes, intersecting lines, and balanced solid shapes. Abstractly reference NORM products (PORTAL’s circular opening, BLOCK’s stepped volumes, AXIS’s linear structure) as flat 2D graphics. Organize the presentation sheet into four coordinated components: PRIMARY GRAPHIC SYMBOLS: 4–6 simple geometric marks combining circles, rectangles, outlines, and solids with clear silhouettes and consistent proportions. REPEATING PATTERN: A seamless geometric pattern using selected symbols on a precise grid with generous negative space, suitable for packaging and print. COMPOSITIONAL GRAPHICS: 3–4 architectural compositions demonstrating scaling, cropping, overlapping, and asymmetrical alignment of symbols. BRAND GRAPHIC APPLICATION: One restrained editorial layout combining the geometric system with the authentic NORM wordmark. Use only the established NORM palette: warm off-white, stone grey, graphite, and muted cool blue. Prioritize flat vector-like shapes, clean outlines, consistent line weights, and sophisticated negative space. Avoid gradients, 3D rendering, realistic objects, and decorative effects. Present on a clean, warm off-white background in a flat, front-facing 4:3 landscape composition with clear separation between components. No mockups, photos, explanatory text, extra logos, or watermarks.

Данные элементы прикладываются к каждому промту для сохраниния единства графичиских решений.

Фиксированный стилевой промт для всего бренда

NORM is a premium contemporary design brand inspired by architectural geometry, perfect proportions, spatial order, and sculptural minimalism. Its visual language transforms the idea of an idealized geometric city into refined physical objects and sophisticated brand applications. The aesthetic combines monumental geometric forms, precise circles, rectangles and architectural openings, balanced compositions, clean silhouettes, and generous negative space. Materials feel tangible and high-quality: matte ceramic, honed stone, architectural concrete, brushed or powder-coated metal, thick uncoated paper, and subtly textured surfaces. The color language is restrained and sophisticated, built around stone grey, graphite, off-white, and muted cool blue, with occasional carefully controlled accents. Lighting is soft, directional, and architectural, revealing material texture and precise form without excessive drama. The overall mood is calm, intelligent, confident, tactile, and timeless, resembling a premium independent design studio or contemporary object gallery. Every element feels intentional, well-proportioned, and manufacturable. Prioritize photorealistic materials, refined art direction, visual consistency, and believable real-world execution. Avoid generic luxury clichés, excessive decoration, random geometry, glossy plastic, oversaturated colors, unnecessary gradients, visual clutter, and cheap mass-market aesthetics.

Этот промт я добавляю к каждой генерации, для сохранения единого стиля. Далее он будет обозначен […]

Фирменный пакет

[…]
Create a photorealistic premium branding mockup of a shopping bag for the contemporary design brand NORM. Use the attached brand identity reference as the exact source for the logo, typography, color palette, and visual style. Preserve the logo design and proportions accurately. The main object is a single structured shopping bag made from thick, premium, uncoated paper with a subtle natural texture. The bag has clean rectangular proportions, crisp folded edges, reinforced construction, and elegant dark graphite cord handles. Apply the NORM logo prominently on the front using precise, high-quality printing. The design should feel architectural, restrained, and sophisticated, with generous negative space and no unnecessary graphics. Use a refined off-white or light stone-grey paper color, with the logo in the appropriate dark brand color from the reference. Show a subtle side gusset to reveal the bag’s construction and thickness. Place the bag on a minimalist stone pedestal or a clean architectural surface against a warm off-white studio background. Three-quarter front view, slightly elevated camera angle, soft directional lighting, realistic contact shadows, accurate paper texture, and premium editorial product photography. The bag must be the clear focal point, fully visible and centered. No people, no additional products, no invented slogans, no random text, no extra logos, no watermark. Horizontal 4:3 landscape composition.

Упаковка продукта

[…]
Create a photorealistic premium packaging design mockup for the contemporary design brand NORM. Use the attached brand identity board as the exact reference for the logo, typography, and color palette. Show a single rigid rectangular box designed to package a collectible geometric decorative sculpture. The box is made from thick, premium, matte uncoated paperboard with clean edges, precise construction, and a refined tactile surface. The main surface is warm off-white or light stone grey. Place the authentic NORM logo on the top of the box, using precise alignment and generous surrounding space. Develop the packaging through subtle material-based branding rather than excessive printed graphics. Add a large, blind-embossed geometric motif on the lid, combining a circular opening with a rectangular outline inspired by the PORTAL sculpture. The motif should be pressed into the paper surface without ink, visible through delicate relief and directional light. It must feel like a real, manufacturable embossing technique. Add a narrow graphite-grey side label or a small geometric mark only if it complements the supplied brand identity. Maintain a restrained, architectural composition with no unnecessary decoration. Photograph the closed box from a three-quarter angle slightly above, clearly showing the lid, front side, embossing, and paper thickness. Place it on a light-grey stone surface against a warm off-white studio background. Soft directional lighting reveals the embossed detail, paper fibres, and crisp edges. Premium packaging photography, realistic materials, precise construction, sophisticated art direction. One box only. No ribbons, no flowers, no decorative filler, no additional packages, no invented text, no distorted logo, no watermark. Horizontal 4:3 landscape composition.
Исходный размер 1200x896

Фирменная обёрточная бумага

[…]
Create a photorealistic premium branding mockup of NORM branded wrapping paper. Use the attached brand identity board as the exact source for the logo, typography, and color palette. Show a large sheet of thick, premium uncoated wrapping paper partially folded and gently rolled at the edges, placed on a clean light-grey stone surface. The paper features a distinctive repeating geometric pattern developed for the NORM brand. Build the pattern from three consistent graphic elements: a circular opening framed by a rectangle, a simple stepped architectural silhouette, and a minimal circular outline. These forms are inspired by the geometry of the brand’s decorative objects and must share consistent line weights, proportions, and spacing. Repeat the elements in a precise grid with carefully controlled variations in scale and orientation. Integrate occasional small NORM wordmarks into the pattern, but keep them secondary to the geometric graphics. The result should feel like a coherent proprietary brand pattern, not a generic collection of geometric shapes. Use warm off-white paper with graphite-grey printing and restrained muted-blue accents from the supplied palette. Maintain generous negative space between the elements. The pattern should remain sophisticated, architectural, and suitable for wrapping premium collectible objects. Show enough of the paper surface to reveal the repeating system clearly. Natural folds should demonstrate the thickness and tactile quality of the material without obscuring the pattern. Three-quarter overhead product photography, soft directional studio lighting, realistic paper fibres, accurate print registration, subtle shadows, refined editorial styling. No gifts, no ribbons, no flowers, no additional objects, no dense decorative pattern, no invented text, no watermark. Horizontal 4:3 landscape composition.
Исходный размер 1200x896

Фирменная бирка

[…]
Create a photorealistic premium branding mockup of a product hang tag for the contemporary design brand NORM. Use the attached brand identity board as the exact source for the logo, typography, and color palette. Show two rectangular paper tags arranged together, revealing the front and back of the same design. The tags are made from heavyweight uncoated paper with a subtle natural texture, clean die-cut edges, and precisely punched holes. Connect them with a short, thin graphite cord. The front tag is warm off-white and features the authentic NORM logo, positioned according to a precise grid with generous negative space. The back tag introduces a distinctive graphic element: a minimal geometric composition combining a circular opening, a rectangular outline, and one small solid geometric shape. The composition references the architectural forms of the NORM collection and uses graphite-grey printing with a restrained muted-blue accent if appropriate to the supplied palette. Keep the graphics flat, clean, and precisely aligned. Do not fill the tags with descriptive text. The contrast between the minimal front and the graphic back should create a clear visual hierarchy. The tags should feel professionally manufactured, tactile, and consistent with the brand’s packaging system. Arrange them on a light-grey stone surface against a warm off-white studio background. Three-quarter overhead view, showing both surfaces, the paper thickness, punched holes, and cord. Soft directional lighting, realistic shadows, premium stationery photography. No clothing, no hands, no additional packaging, no invented text, no random symbols, no distorted logo, no watermark. Horizontal 4:3 landscape composition.

мерч

ПРОЕКТ-СТАРТАП «NORM»
Проект создан 23.10.2026