ХАНАМИ — это бренд долговечных букетов. Мы создаем креативные цветы, уходим от клише и делаем композиции из перьев, жемчуга и текстурного пластика, тем самым создаем уникальный арт-объект с необычной текстурой. Каждый букет создается вместе с клиентом для того, чтобы именно он решил, что для него значит слово «красиво».
Новая идея: букет — это фотография, которую проявляют вместе с клиентом. Метафора «цветы хранят воспоминания словно фотографии» остаётся, но меняется язык: вместо коллажа из маленьких фото — эстетика фотолаборатории, цианотипии и диафрагмы камеры. Клиент приходит на «сеанс проявки»: выбирает материалы, собирает букет с флористом и получает «негатив» — цианотипный отпечаток своего букета с датой. Так у каждого букета появляется документ-воспоминание.
Кейвизы











Новое пространство: студия-лаборатория
Промо-материалы
Мерч




Упаковка


промты для пространства:(1) storefront of a small flower art studio in an old Moscow building on a
boulevard, large window with a prussian blue frame, inside the window a
single sculptural bouquet of white feathers and pearls on a white plinth
under a spotlight, minimal silver aperture flower sign above the door,
evening, warm interior light, autumn leaves on the pavement, architectural
photography --ar 3:2 --style raw --s 100(2) minimalist flower art showroom interior, pearl white walls and polished
concrete floor, sculptural bouquets of feathers, pearls and iridescent
plastic petals displayed on white plinths like museum objects, one wall
covered with cyanotype prints hanging on thin steel wires with wooden
clothespins, a prussian blue velvet curtain leading to another room, soft
gallery lighting, interior design photography, wide angle --ar 16:9 --style
raw --s 150(3) bright craft workshop for handmade long-lasting bouquets, large worktable
with organized trays of feathers sorted by color, spools of pearl strings,
sheets of textured translucent plastic, chrome wire, tools, a UV exposure box
for cyanotype printing, freshly printed blue cyanotypes drying on a rack,
natural daylight from big windows, pearl white and prussian blue accents,
documentary photography --ar 3:2 --style raw --s 100(4) retail counter in a minimalist flower lab, prussian blue counter with silver
aperture logo, stacks of blue photo-paper style gift boxes and film canister
packaging on steel shelves, a disposable camera display, pearl white walls,
soft light, interior photography --ar 4:5 --style raw --s 100
промты для мерча:(1) product shot of a disposable film camera with custom branding, matte prussian
blue body, silver embossed aperture flower logo, small orange details, pearl
white seamless background, a single white feather and a strand of pearls
lying next to it, soft studio light, minimal, premium packaging photography -
-ar 4:5 --style raw --s 100(2) silk square scarf 70×70 cm with cyanotype pattern of feathers and pearls,
white film frame border with sprocket holes along the edge, gently draped and
folded on a pearl white surface, soft folds, luxury fashion accessory
photography --ar 4:5 --style raw --s 150(3) heavy natural cotton tote bag with a real cyanotype print of feathers, pearls
and petals as white silhouettes on prussian blue, uneven organic edges of the
print, hanging on a chrome hook against a pearl white wall, soft daylight
shadow, editorial product photo --ar 4:5 --style raw --s 100(4) linen bound photo album, deep prussian blue cloth cover, blind debossed
aperture flower symbol, small window on the cover showing a cyanotype print
of a bouquet, open spread showing translucent glassine interleaf sheets and
vintage photos, top view on pearl white table, soft natural light --ar 4:5 --
style raw --s 100
промты для упаковки(1) oversized 35 mm film canister used as luxury packaging, brushed silver metal
with prussian blue label, a tiny bouquet of white feathers and pearls
emerging from the open top instead of film, a strip of film leader curling
out, soft studio light, pearl white seamless background, product photography
--ar 1:1 --style raw --s 150(2) premium rectangular gift box designed like a vintage photographic paper box,
matte prussian blue cardboard, silver foil embossed aperture flower symbol,
white monospace technical labels and a small grey exposure step-scale strip
on the side, lid half open revealing a pearl white interior with a sculptural
bouquet of feathers, pearls and iridescent plastic petals, studio product
photography, pearl white background --ar 4:5 --style raw --s 150
промты для промо-материала(1) Vertical poster 2:3 split into two equal photo frames side by side, like film frames with sprocket holes. Left frame: a wilted brown bouquet of real roses in a glass vase, orange date stamp «01 03». Right frame: a fresh sculptural bouquet of white feathers and pearls, orange date stamp «01 03 +365». Above,
white headline on prussian blue exactly as written: «ОБЫЧНЫЙ БУКЕТ: 7 ДНЕЙ. ХАНАМИ: ВСЕГДА». Bottom: small text «Подарите воспоминание, а не неделю» and
logo «ХАНАМИ» HANAMI brand style: deep prussian blue 16307A and pearl white F3EFE6, silver accents, small orange retro date stamp, white cyanotype silhouettes, thin white film-frame border with sprocket holes, extended wide geometric sans-serif typography in capitals with wide letter spacing, clean swiss grid, premium, minimal(2) Vertical poster 2:3. Deep prussian blue background with subtle paper grain. On the right, a large white cyanotype silhouette of a sculptural
bouquet of ostrich feathers and pearl strands. On the left, huge white headline in an extended wide sans-serif, capitals, exactly as written: «НЕ
ЗАВЯНЕТ. НЕ ЗАБУДЕТСЯ. " Below it, small text: «Долговечные букеты · Чистопрудный бульвар, 21». Top left corner: logo «ХАНАМИ» in white. Small orange date stamp in the bottom right corner. Thin white film-frame border
around the whole design. HANAMI brand style: deep prussian blue 16307A and pearl white F3EFE6, silver accents, small orange retro date stamp, white cyanotype silhouettes, thin white film-frame border with sprocket holes, extended wide geometric sans-serif typography in capitals with wide letter spacing, clean swiss grid, premium, minimal(3) Vertical exhibition poster 2:3, grid of 9 cyanotype prints of different bouquets arranged like a contact sheet on prussian blue, one frame circled in red grease pencil. Headline in white extended capitals exactly as written: «АРХИВ ЧУВСТВ». Subtitle: «выставка букетов наших клиентов». Logo «ХАНАМИ» at the bottom. HANAMI brand style: deep prussian blue 16307A and pearl white F3EFE6, silver accents, small orange retro date stamp, white cyanotype silhouettes, thin white film-frame border with sprocket holes, extended wide geometric
sans-serif typography in capitals with wide letter spacing, clean swiss grid, premium, minimal
промты для билбордов(1) Horizontal billboard 3:1. Left half: extreme macro of a camera aperture iris opening, metal blades forming a flower, inside it a glowing pearl flower. Right half: prussian blue field with white headline exactly as written: «ВЫДЕРЖКА: НАВСЕГДА» and small text «Букеты, которые хранят момент». Logo «ХАНАМИ» in the corner. Monospace technical label «f/1.4 · ∞» in silver. HANAMI brand style: deep prussian blue 16307A and pearl white F3EFE6, silver accents, small orange retro date stamp, white cyanotype silhouettes, thin white film-frame border with sprocket holes, extended wide geometric
sans-serif typography in capitals with wide letter spacing, clean swiss grid, premium, minimal(2) Horizontal billboard 3:1, almost empty prussian blue field, in the center a large empty white film frame with sprocket holes and frame number «128», inside the frame only text exactly as written: «ЗДЕСЬ БУДЕТ ВАШЕ ВОСПОМИНАНИЕ». Small logo «ХАНАМИ» and «запишитесь на сеанс проявки» bottom right. Minimal, lots of negative space. HANAMI brand style: deep prussian blue 16307A and pearl white F3EFE6, silver accents, small orange retro date stamp, white cyanotype silhouettes, thin white film-frame border with sprocket holes, extended wide geometric sans-serif typography in capitals with wide letter spacing, clean swiss grid, premium, minimal
промты для кейвизов(1) a sculptural asymmetric bouquet of white curled ostrich feathers, cascading freshwater pearls and translucent iridescent plastic petals on chrome wire stems, the left half of the bouquet is a flat white cyanotype photogram
silhouette printed on paper, seamlessly transitioning into the right half which is real, three-dimensional and glossy, as if the bouquet is developing from a photograph into reality, deep prussian blue background #16307A with
fine paper grain, soft museum lighting, high-end still life --ar 1:1 --style raw --s 200(2) Horizontal billboard design, aspect ratio 2:1. Deep prussian blue background #16307A with fine paper grain. Right side: a sculptural bouquet of white feathers and pearls, its left half a flat white cyanotype silhouette, its right half real and three-dimensional, framed by a thin white film frame with sprocket holes and the label «КАДР 07». Small orange date stamp «’26 10 23» in the corner of the frame. Left side: huge white headline in an extended wide sans-serif, capitals, two lines, exactly as written: «НЕ ЗАВЯНЕТ. НЕ
ЗАБУДЕТСЯ.» Bottom left: small aperture-flower logo and the word «ХАНАМИ», then «Чистопрудный бульвар, 21». Minimal swiss layout, lots of negative(3) photorealistic 6×3 meter billboard on a Moscow avenue at golden hour, the billboard shows a prussian blue design with a white bouquet silhouette turning into real feathers and pearls on the right and a large white headline
on the left, traffic below with motion blur, 35 mm street photography --ar 16:9 --style raw
промты для кейвизов(1) vertical giant wall advertisement design 1:2. Deep prussian blue background. An extreme close-up of a single curled white ostrich feather with a strand of pearls, the lower half is a flat white cyanotype silhouette, the upper half real, soft and glossy. A huge orange date stamp «’26 10 23» at the bottom right of the image. A thin white film frame around everything with «КАДР 07».White headline at the top in extended capitals exactly as written: «ДОЖИВЁТ ДО СЛЕДУЮЩЕЙ ВЕСНЫ». Bottom: aperture logo and «ХАНАМИ»(2) photorealistic giant advertising banner on the blank side wall of a pre-revolutionary Moscow apartment building, the banner is deep blue with an enormous close-up of a white feather and pearls and a white headline at the top, view from street level, pedestrians and a tram below, overcast soft light --ar 2:3 --style raw(3) open glossy fashion magazine lying on a cafe table, the right page shows a full-page ad with a vertical film strip of three frames showing a bouquet developing from a blue cyanotype silhouette into real feathers and pearls, a
cup of coffee and sunglasses nearby, soft daylight, realistic lifestyle photography --ar 3:2 --style raw(4) vertical full-page magazine advertisement A4. Pearl white background. On the left third, a vertical strip of 35 mm film with sprocket holes and three frames, numbered 05, 06, 07: in frame 05 the bouquet is only a white cyanotype silhouette on blue, in frame 06 it is half real, in frame 07 it is fully real feathers and pearls. Right side: prussian blue headline in extended capitals exactly as written: «ВЫДЕРЖКА: НАВСЕГДА». Below, a short paragraph in a clean sans-serif: «Мы собираем букет вместе с вами из перьев, жемчуга и перламутра. Он не вянет и хранит момент, как фотография. " Bottom right: QR code, aperture logo, «ХАНАМИ», address. Orange date stamp on frame 07. Elegant editorial layout
промты для кейвизов(1) vertical poster design 2:3. Deep prussian blue background. A large close-up of the developing bouquet fills the upper 70 percent, cropped by the top edge: feathers and pearls on one side, flat white cyanotype silhouette on the other. A thin white film frame with sprocket holes runs around the poster, the bouquet breaks out of the frame at the top. Lower part: white headline in
extended capitals exactly as written: «ЦВЕТЫ, КОТОРЫЕ ПОМНЯТ». Under it small text: «Долговечные букеты, которые собираются вместе с вами». Bottom: aperture logo, «ХАНАМИ», «hanami.ru». Orange date stamp near the bouquet.(2) photorealistic illuminated city light box at a bus stop on Chistoprudny boulevard in Moscow, autumn evening, the glowing vertical poster shows a deep blue design with a feather and pearl bouquet breaking out of a white film
frame and a white headline at the bottom, wet pavement reflections, a woman waiting and looking at the poster --ar 4:5 --style raw(3) photorealism, the computer is on the table on the screen Ultra-wide web banner 8:1, prussian blue, on the left a small developing bouquet inside a white film frame, in the middle white text exactly as written «ПРОЯВИМ ВАШ БУКЕТ», on the right logo «ХАНАМИ» and a pearl white
the «ЗАПИСАТЬСЯ» button. Clean, minimal. --ar 3:2 --style raw(4) ultra-wide web banner 8:1, prussian blue, on the left a small developing bouquet inside a white film frame, in the middle white text exactly as
written «ПРОЯВИМ ВАШ БУКЕТ», on the right logo «ХАНАМИ» and a pearl white button «ЗАПИСАТЬСЯ». Clean, minimal.









