Нейроребрендинг SOON
SOON — секонд-хенд вещей из будущего
В будущем люди всё-таки изобрели машину времени, но перемещать с помощью неё могут только вещи. Человечество всё ещё страдает шопоголизмом и иногда встаёт вопрос о том, куда девать то, что уже вышло из моды или стало меньше нравиться? Так одежду стали сбывать в прошлое, а мы находим эти вещи и формируем из них самые новые коллекции!
Изначальная айдентика
- Константы айдентики
Концепция айдентики предложенная deepseek: слияние биологического и цифрового кода. Одежда SOON — это не просто вещи, это «живые интерфейсы». В их основе лежит гипотеза, что в будущем материя будет программируемой, а данные — осязаемыми. Ткань становится носителем информации, а цифровые потоки обретают пластику и тактильность природных материалов.
Варианты логотипа сгенерированные в Recraft
Промт: logo for fashion brand «SOON», cloth from future.
Финальный логотип из Recraft
Цветовая палитра для проекта сгенерирована в Coolors. Наборный шрифт подобран с помощью Deepseek.
Стиль изображений из Krea
Все изображения для этого проекта были сгенерированы в Krea путём смешения двух стилей ИИ. В качестве фото-стиля использовалась цветовая палитра с низким процентом влияния.
- Одежда из будущего
Промт: full-body fashion photograph of a model, tech-bio fashion. Clothing made of glowing data-streams woven into organic, moss-like fabric. Dynamic pose, holographic foliage and digital glitch patterns floating around. The outfit morphs from pixelated code on one shoulder into smooth, living fabric on the other. Background is a dark, cyberpunk alley with neon signs. Use colrs from photo.
Промт: conceptual fashion art, a model is half-human, half-digital entity. Their clothing is a living ecosystem of circuit boards that bloom with electric flowers, glitch art aesthetics, texture of bark and binary code, ethereal glow, muted colors with pops of cyan and magenta. colors from photo.
Промт: an asymmetric jacket from the future, tech-bio fashion. Constructed from panels of bioluminescent mesh and hardened bio-polymer. The collar displays a live data-visualization in shades of seafoam and cyan. Details resemble coral structures and circuit boards. Rendered in a soft, ethereal palette of mint green and electric cyan against a clean white background. High fashion design, biomimicry, hyper-detailed. colors from photo.
Промт: a futuristic tech-bio handbag, glowing data streams and electric cyan circuits are woven into soft, moss-like green fabric. The bag has an asymmetric, organic shape, like a living organism. Holographic projections of aquatic plants float above its surface. Rendered in a palette of mint green, seafoam, and electric cyan. Hyper-detailed, 3D render, high fashion accessory, minimalistic background. colors from photo.
Промт: futuristic smart glasses, tech-bio design, frame made of translucent biopolymer with glowing data streams inside, lenses display holographic interfaces in cyan and mint green, subtle glitch effect on the temples, organic shapes fused with circuitry, product shot on a clean background, hyper-detailed, 3D render, neon accents. colors from photo.
- Промо-материалы и мерч
Плакаты
В плакатах использованы слоганы и контактная информация сгенерированные в Deepseek.
Промт: banners in a future city.
Промт: business cards for brand, tech-bio design, matte black card made of recycled polymer, with a translucent strip that reveals glowing data-streams inside, minimalist layout, hyper-realistic product shot, studio lighting.
Промт: black t-shirt with SOON brand logo, futuristic streetwear, the design is a fusion of a digital circuit board pattern and a living mycelium network, all in glowing cyan and mint green colors, the print has a subtle texture and a slight glow, the t-shirt fabric is high-quality cotton, modeled on a minimalist mannequin, dramatic studio lighting.
Промт: eco tote bag for SOON clothing brand, tech-wear aesthetic, sturdy beige canvas fabric, the SOON logo is not just printed but appears as a glitch-art holographic projection over the fabric, some binary code and organic moss-like textures subtly blended into the background, deep pocket, stylish product photography, soft natural lighting.
Промт: keychain for brand, sculptural tech-bio accessory, made of polished bioplastic in an abstract organic shape that resembles a data crystal, with the SOON logo embedded as a tiny hologram, attached to a metal carabiner, glowing from within with a soft cyan light, hyper-detailed macro product shot, clean background.
Видео сделано с помощью нейросети Kling. Промт: liven up the photo a little.
- Пространство
Промт: futuristic storefront for clothing brand, seamless fusion of glowing bio-panels and digital data-streams, main entrance is an arch of living light, facade has textures of moss and circuit boards, holographic signage in cyan and mint green, clean architectural lines, cyberpunk street at night, hyper-realistic 3D render, cinematic lighting.
Промт: interior of futuristic concept store, spacious minimalist atrium, central sculpture made of light and data-streams, clothing displays on floating organic-shaped platforms, walls are living walls with bioluminescent plants and integrated digital screens showing glitch art, lighting is soft and ambient with neon cyan accents, polished epoxy resin floor that reflects the holograms, architectural visualization, 3D render.
Промт: futuristic fitting room in store, cylindrical pod made of smart glass, when activated the glass displays flowing data-visualizations and organic patterns in seafoam green and electric blue, soft diffused lighting, privacy is maintained by a shimmering energy field instead of a door, clean and luxurious design, hyper-realistic 3D render.
Инструменты
