Original size 1140x1600

Infiya. Tea packaging design

Longread translated automatically

Infiya is a line of functional tea drinks inspired by the principles of soft health, meditation and self-care. Each drink is a sophisticated combination of taste, flavour, and particular benefits. No compromise: only natural ingredients selected manually. The design of the package is inspired by the Arts&Crafts direction. «Beauty is inseparable from nature», a principle that William Morris used as the basis for a tea line as a statement of the naturality of the composition and a conscious approach to consumption. Tea is a form of dialogue with nature. The modern style of botany-based literary illustrations sounds like a new reading of the aesthetic «Arts and Handicrafts». Graphic motives not only adorn but also refer to the main ingredients of tea drinks. BEAUTY HERBAL GLOW: A refreshing herbal mix of apples, thorns and rose petals. BALANCE LAVENDER BLEND: A delicate combination of lavender, melons and orange petals is suitable for evening rituals. ENERGY MATCHA BOOST: Japan’s organic first round match.

Original size 3508x2480
Original size 3508x2480
Original size 3508x2480
Original size 3508x2480
Original size 3508x2480
Original size 3508x2480
Original size 3508x2480
Original size 3508x2480
Original size 3508x2480
Original size 3508x2480
Original size 3508x2480
Original size 3508x2480
Original size 3508x2480
Original size 3508x2480
Original size 3508x2480
Original size 3508x2480

Package design, illustration: Marina Belobab 3D Visualization: Love of the Gagova Curator: Alice Makarov Non-commercial use of VJ-TYPE fonts

Infiya. Tea packaging design
Project created at 10.11.2025