R136 — бренд косметики, которую производят из материалов, добываемых из космоса. Например, пудра из лунной пыли или помада из пигментов с планеты Марс. Бренд назван в честь скопления звезд, в котором находится самая яркая звезда во вселенной — R136a1. Косметика компании позволит подчеркнуть красоту покупательниц и раскрыть их самые яркие черты. R136 преимущественно создает темную и блестящую косметику, ориентируясь на визуал космоса. Данный проект — айдентика для этой компании.
Визуал проекта создавался мной вручную 2 года назад. Тем не менее, любой бренд, который хочет оставаться актуальным, требует постоянного мониторинга трендов и обратной связи от своих клиентов. Чтобы переосмыслить компанию, будет произведен ребрендинг с использованием искусственного интеллекта.
Новая айдентика
Я осталась довольна неймингом проекта, поэтому сразу преступила к разработке логотипа. Для этого использовала нейросеть Sora.
Промпт, который я использовала:
Subject & Style: Create a vector-based, text-only logo for a company named «R136». Typography: · The text must be «R136», written in a bold, italicized font. · The font style should be uneven, messy, and slightly grungy. · Make the text less legible by artistically connecting some of the letters together (e.g., the leg of the «R» might flow into the «1», or the «3» into the «6»). · The entire logo must be solid black on a pure white background. Texture & Effect: · The edges of the letters should not be sharp. Instead, they should appear slightly blurred and eroded. · Create this blurred, erasing effect by constructing the outlines of the letters from large, coarse halftone dots (like a vintage newspaper print but with much larger dots). The dots should be most dense in the center of the strokes and fade out at the edges, creating the illusion that the logo is made of particles and is slightly dissolving or worn away. Technical Specifications: · Format: Vector (emphasize clean paths built from the dot pattern, not a raster image). · Color: Strictly monochrome — only black for the logo and pure white for the background. · Aspect: High-contrast. ---> Avoid: Do not add any additional elements, icons, shapes, or colors. Focus solely on the stylized text as described.
После генерации логотипа перевела его в вектор через трассировку изображения в Adobe Illustrator.
Далее сформировала единую стилистику для графики, которая будет использоваться в айдентике. Для этого Sora создала мне несколько картинок. Я добивалась нужного визуала через промпт:
Minimalist color palette and abstract schematic graphic for a cosmic cosmetics brand. The graphic is in the style of a vintage textbook or scientific diagram, featuring subtle schematic drawings of planets, orbits, dotted trajectories, and labels with arrows. The design should use a limited color scheme: deep black, clean white, with accents of iridescent nebula purple and metallic silver. The overall mood is mysterious, luxurious, and scientific. Style: retro-futurism, vintage schematics, minimalism, abstract cosmic art. --ar 16:9 --style raw. Should be suitable to logo (attached image 1), but should not consist it. Do not use visible text, it should be minimalistic, anbstract and should not contain obvious associations with astronomy. Distressed effect or Worn effect. Nuanced color composition. Predominantly light or Mostly light. Blur effect. Vintage diagrams details
Далее с помощью Adobe Color выбрала цветовую палитру из одной из сгенерированных картинок для графики проекта.
Попросила Sora подобрать шрифт к логотипу через этот промпт:
Design a company logo. Below the logo, place a neat and elegant inscription that says «cosmetics brand». The typography for the entire design should be minimalist yet inspired by the elegant, serif fonts found in vintage magazines from the mid-20th century. The mood is sophisticated and retro.
Нашла подобный шрифт через сервис WhatFontIs.
Так была сформирована итоговая формула айдентики.
Носители
Чтобы проиллюстрировать, как работает айдентика, создано несколько примеров ее использования на носителях. Создавала мокапы сразу вместе с графикой через Sora и в Adobe Photoshop, добавляла логотип и текстовые блоки при необходимости.
Промпт для визитки:
A professional product photo of a double-sided business card mockup on a white minimalist background. The business card is placed at a slight angle to show both sides, with soft, natural shadows falling behind it. Card should be horizontal. One side features are the first attached photo, the other side features are second attached photo. The image is hyper-realistic, photorealistic, shot with a professional DSLR camera, 100 mm macro lens, sharp focus, studio lighting, clean composition. Style: corporate, elegant. Промпт для блокнота:
Professional product photo of a sleek A5 notebook mockup on a pure white background. The notebook cover has similar graphics as on attached photo. Change composition a little bit, but keep style same. The notebook is closed and placed at a subtle angle. Soft, natural shadows fall underneath, studio lighting, hyper-realistic, photorealistic, shot with a professional DSLR camera, sharp focus. The cover has a matte texture with a debossed title.
Промпт для футболки:
Professional product photo of a t-shirt mockup on a pure white background. The t-shirt design has similar graphics as on attached photo. Change composition a little bit, but keep style same. Add some more lines and figures. The t-shirt is hanging on a white hanger. Soft, natural shadows fall underneath, studio lighting, hyper-realistic, photorealistic, shot with a professional DSLR camera, sharp focus. The cover has a matte texture with a debossed title.
Make same t-shirt on hanger with same light and composition, but make t-shirt back without any prints
Промпт для пакета:
Professional product photo of a branding paper bag with ribbon handles mockup on a pure white background. The bag cover has similar graphics as on attached photo. Change composition a little bit, but keep style same. Add more simple lines. Soft, natural shadows fall underneath, studio lighting, hyper-realistic, photorealistic, shot with a professional DSLR camera, sharp focus. The cover has a matte texture with a debossed title.
Промпт для сыворотки:
Professional product photo of a facial serum packaging mockup on a pure white background. Bottle and box nearly. The box and bottle covers should ba a little bit different designed but both should have similar graphics as on attached photo. Change composition a little bit, but keep style same. Soft, natural shadows fall underneath, studio lighting, hyper-realistic, photorealistic, shot with a professional DSLR camera, sharp focus. The cover has a matte texture with a debossed title.
Промпт для теней:
Professional product photo of eyeshadow package mockup. There should be a box of shadows and the shadows themselves. Soft, natural shadows fall underneath, studio lightning, hyper-realistic, photorealistic, shot with a professional DSLR camera, sharp focus. The cover has a matte texture --style raw Graphics on package is for cosmetic brand that makes its products from cosmic materials I should be same style as on attached photo. Do not use any text.
Промпт для крема:
Professional product photo of a facial cream packaging mockup on a pure white background. Cream jar and box nearly. The box and jar covers should ba a little bit different designed but both should have similar graphics as on attached photo. Change composition a little bit, but keep style same. Soft, natural shadows fall underneath, studio lighting, hyper-realistic, photorealistic, shot with a professional DSLR camera, sharp focus. The cover has a matte texture with a debossed title.
