AETHER ребрендинг с ИИ
BIVY — это идеальный travel-компаньон, созданный для тех, кто ценит свободу, функциональность и осознанный подход к путешествиям. Мы знаем, что настоящее приключение начинается там, где заканчиваются компромиссы: когда тебе не нужно выбирать между удобством, компактностью и экологичностью, а нужно просто выбрать BIVY.
Ребрендинг, сделанный с помощью ИИ
В процессе создания ребрендинга были использованы нейросети: DeepSeek, Recraft, Krea. Для определения цветовой палитры: Adobe Color. Для определения шрифта, использованного нейросетью: WhatTheFont.
Айдентика
DeepSeek/Promt: Act as a senior branding strategist. Develop a comprehensive brand identity for a premium travel apparel company. Core Brand Idea: «Effortless Transition.» This clothing is designed for the modern traveler who moves seamlessly from a long-haul flight to a city exploration to a remote mountain trail. Your output must include: 1. Brand Name: Generate 3 original options. 2. Brand Concept: A very short text explaining the brand’s philosophy.
AETHER — для тех, чьи путешествия столь же динамичны, сколь и стильны. Бренд предлагает капсульный гардероб, где каждая вещь — это образец современного дизайна и высоких технологий. Умные ткани, лаконичные силуэты и продуманные детали обеспечивают комфорт в любой точке мира, от прогулки по мегаполису до отдыха на природе.
Create a clean, minimalistic vector logo for brand AETHER on white background. The logo should embody: Modern luxury and technical innovation. Dynamic yet elegant travel. Capsule wardrobe versatility. Smart fabrics and minimalist design.
С помощью сайта WhatTheFont был определен шрифт, который Recraft использовал для создания логотипа: Glendale Light. Также я использовала Adobe Color для составления цветовой палитры бренда.
Krea/Promt: Create dynamic brand stationery for travel brand «AETHER» featuring: Colors: #203Е4А (deep ocean blue) #E8ECD3 (sand cream) #094D50 (forest teal) #B1BDA5 (mountain sage) #14181B (deep slate) Elements: Logo: «AETHER» in Glendale Light font. Flowing lines suggesting wind/movement. Abstract mountain/water/wave patterns. Organic textures (paper, subtle grain). Geometric elements in motion Design: Business card with diagonal composition. Letterhead with flowing header element. Envelope with minimalist landscape motif. Dynamic typography layout. Sense of movement and natural flow. Style: Modern organic with kinetic energy, luxury travel aesthetic
Krea/Promt: Create a three series of travel posters for «AETHER» brand maintaining the established style: Color palette: #203Е4А (deep ocean blue) #E8ECD3 (sand cream) #094D50 (forest teal) #B1BDA5 (mountain sage) #14181B (deep slate) Key elements: Central placement of «AETHER» logo in Glendale Light font. Flowing abstract lines suggesting wind and movement. Minimalist mountain and wave silhouettes. Dynamic diagonal composition. Style: Modern kinetic typography combined with organic natural elements, luxury travel aesthetic with sense of motion and sophistication. Add brief inspirational taglines in clean typography hierarchy.
Krea/Promt: Create magazine for the travel brand «AETHER» featuring: Colors: #203Е4А (deep ocean blue) #E8ECD3 (sand cream) #094D50 (forest teal) #B1BDA5 (mountain sage) #14181B (deep slate) Elements: Logo: «AETHER» in Glendale Light. Flowing lines suggesting wind/movement. Abstract mountain/water/wave patterns. Organic textures (paper, subtle grain). Geometric elements in motion. Style: Modern organic with kinetic energy, luxury travel aesthetic.
Пространство –– торговая точка
Recraft/Promt: Create a store interior for AETHER travel clothing brand. Color palette: Deep Ocean; Sand Cream; Forest Teal; Mountain Sage; Slate Black. Key elements: Minimalist travel-themed retail space; Flowing curved displays suggesting movement; Natural materials: wood, stone, linen; Large «AETHER» logo; Integrated nature elements (rock formations, wave motifs); Interactive product zones. Atmosphere: Modern organic with kinetic energy, adventure aesthetic.
Продукт
AETHER Nexus Jacket –– это функциональная куртка-трансформер для путешественников со съемными элементы (капюшон, рукава, внутренний слой)
Krea/Promt: Create product visualization for AETHER Nexus Jacket — premium transformable travel jacket. Product features: Modular design with removable components. Technical fabrics with smart properties. Hidden pockets and magnetic closures. Minimalist aesthetic Colors: Deep Ocean (#203Е4А) Forest Teal (#094D50) Mountain Sage (#B1BDA5) Sand Cream (#E8ECD3) as lining Show: Jacket in multiple configurations. Technical details and modularity. «AETHER» logo in Glendale Light font. Clean background focusing on product Style: Modern, technical, premium travel gear with dynamic presentation.
Промо-материалы
Krea/Promt: Create promotional materials for AETHER travelwear — posters and advertising visuals. Style: Modern minimalist with dynamic natural elements. Key elements: Large «AETHER» logo in Glendale Light. Abstract wind/mountain/wave motifs. Product shots integrated with nature scenes. Sense of movement and freedom Color palette: Deep Ocean (background); Sand Cream (text areas); Forest Teal (accents); Mountain Sage (secondary elements); Slate Black (text) Visual concepts: Jacket transforming in wind currents. Silhouette against mountain horizons. Dynamic typography with flowing lines. Minimalist product close-ups with natural textures. Atmosphere: Premium, adventurous, sophisticated. Show products in motion with natural environments.
