
(1) Введение
«Глиптен» — это современное пространство для коллекционеров и любителей антиквариата, созданное для безопасного хранения и демонстрации уникальных ценностей.
Особенность проекта в индивидуальном подходе: каждая вещь бережно упаковывается с учетом ее особенностей, а выставочные зоны дают возможность коллекционерам поделиться своими коллекциями с широкой аудиторией. Здесь прошлое обретает новую жизнь!
(2) Исходный проект



(3) Начало работы над айдентикой
«Глиптен» — это уникальное пространство для коллекционеров, созданное для хранения и демонстрации антикварных ценностей в атмосфере защищенности и элегантности.
Для реализации айдентики проекта использовались инструменты MidJourney и ChatGPT.
Первый шаг: выбор метафоры для фирменного стиля. ChatGPT предложил концепцию:
«Концепция бренда строится вокруг символа замочной скважины, которая олицетворяет сохранность и доступ к историям прошлого. Основные элементы визуального стиля — минималистичные формы и контрастные цвета: яркий желтый, глубокий черный и насыщенный серый. Эта цветовая палитра передает чувство надежности, энергии и утонченности.
Фирменный стиль включает в себя органические формы, напоминающие контуры пещеры, где каждый уголок скрывает свои тайны. Визуальная идентичность бренда подчеркивает сочетание древности и современности, предлагая коллекционерам не только надежное хранение, но и уникальное пространство для демонстрации своих сокровищ.»
(4) Логотип
Minimalistic vector logo for an antique storage brand, featuring a stylized keyhole in the center, surrounded by abstract cave-like shapes. The design uses a bold and elegant color palette with vibrant yellow for the keyhole, deep black for the cave silhouettes, and rich gray accents for added sophistication. The logo symbolizes security, mystery, and the timeless value of antique collections in a modern and refined aesthetic. --v 6.1
(5) Пространство
Exterior view of a very big, modern storage building in the center of urban park. The structure is embedded in a cave-like setting with a stylized keyhole entrance as the focal point. The building features organic, smooth shapes and contrasting materials--bright yellow and deep black. Surrounding the building are stone paths and minimalistic lighting that highlight the architectural design --ar 16:9 --v 6.1 -
Interior view of a modern storage space embedded within a cave. The walls are textured like natural rock, with a keyhole motif integrated into the architecture. Bright yellow accents complement a dominant black and gray color palette. The space includes display shelves for antique collections, soft ambient lighting, and a clean, organized layout. The atmosphere is elegant yet mysterious. --ar 16:9 --v 6.1
Exhibition area inside a cave-inspired storage space. The room features textured walls with keyhole-shaped niches used as display cases for antique items. Organic lighting creates a soft glow, while the color scheme combines vibrant yellow highlights with dark black and muted gray tones. The floor is polished stone, and the overall design is minimalistic and refined. --ar 16:9 --v 6.1
Modern lounge area in a cave-like space designed for collectors. The room features soft seating in black and gray tones with bright yellow cushions. Natural rock walls are paired with smooth, modern materials, and large keyhole-shaped windows let in diffused light. The ambiance is luxurious and inviting, blending history and modern design. --ar 16:9 --v 6.1
Industrial workspace within a cave-inspired facility for storing and preserving antiques. The room includes advanced equipment for handling delicate items, with organic rock walls and smooth yellow and black industrial surfaces. Lighting is practical yet stylish, creating a balanced mix of functionality and design. --ar 16:9 --v 6.1
(6) Айдентика
Set of 3 minimalist posters with bold and thematic designs featuring keyhole shapes as the central element. The posters incorporate a yellow and black color palette with organic patterns and abstract shapes inspired by security and history. Clean and modern layout with no text, focusing on visual storytelling and thematic representation --ar 16:9 --v 6.1
Packaging tape with a bold and minimalist design featuring a seamless pattern of keyhole shapes in yellow on a black background. The tape design reflects security and sophistication with clean, sharp lines and a modern aesthetic. --ar 16:9 --v 6.1
Minimalist storage box with a bold keyhole design in the center. The box features a yellow background with black accents, including repeating keyhole patterns on the sides. The design reflects themes of security, elegance, and preservation, with clean and modern lines, white background --ar 16:9 --v 6.1
Paper bag with a minimalist and thematic design featuring a large black keyhole on one side with a bright yellow background, white background. The handles are sleek and black, creating a cohesive and elegant design --v 6.1
Set of circular and rectangular stickers with a minimalist design featuring bold yellow and black keyhole shapes. Some stickers use abstract patterns, while others highlight keyhole motifs as standalone elements. The design reflects security and preservation with a clean and professional look. --ar 1:1 --v 6.1
Magazine mockup for an antique storage brand, featuring full-page illustrations with bold keyhole designs in yellow and black. The pages integrate modern layouts with geometric patterns and abstract keyhole shapes, creating a luxurious and timeless feel. --ar 3:2 --v 6.1
3D-rendered decorative objects inspired by keyhole shapes, featuring bold designs in yellow and black. The objects are sleek and modern, blending abstract geometric forms with polished textures, reflecting the themes of security and preservation. --ar 16:9 --v 6.1
(7) Промо-материалы
Bold event poster for an antique storage exhibition, showcasing a large black keyhole at the center surrounded by abstract yellow and orange shapes. The text 'Discover Timeless Treasures' is positioned at the top in modern, sans-serif typography, with event details in smaller text below. The design is sleek and eye-catching, with a professional and modern layout. --ar 3:4 --v 6.1
Large promotional banner design featuring an oversized black keyhole on a bright yellow background. The composition includes flowing abstract shapes in orange and gray to create a sense of movement and depth. The text 'Preserve Your History' is displayed in bold, modern typography, with additional details in smaller text at the bottom. --ar 2:1 --v 6.1
(8) Ссылки