argear: ai project
/концепция
шрифтовой и графический логотип
Argear — «altered reality gear», это бренд одежды и аксессуаров, построенный вокруг идеи о том, что все, что угодно может стать всем чем угодно. Одна из опорных задач бренда — обеспечить возможность клиенту быть уместным и эффектным в любом месте и в любое время, сколько бы мероприятий с разным контекстом ни было бы запланировано на день. Наш клиент — человек, который живет в ритме «с корабля на бал и обратно», ценности которого: время, комфорт, самовыражение. Мы мечтаем о далеких звездах и рефлексируем прошлое, ищем баланс между разумным потреблением и самым искушенным капризом и верим в то, что окружая себя нужными вещами можно помочь себе осуществить невозможное.
Argear lookbook a/w 2024/2025
Выше можно увидеть примеры изделий, которые созданы за время существования бренда. При помощи Midjourney автору удалось разработать концепт флагманского магазина, транспорта, аксессуаров, фирменного стиля и носителей.
мудборд ai проекта
Работа создана на базе уже существующего бренда, который был оформлен в проект только на новом портфолио, ниже можно ознакомиться с его содержанием.
прошлый проект
/объекты
кольца в виде интерпретации графического логотипа
/A modern, minimalistic signet ring with an angular design that resembles the sharp edges of shark teeth; еhe metal is silver and has some patina to give it texture and depth; set on a dark surface with soft lighting highlighting its sleek form. Product shot. --ar 128:85
серьги
/Asymmetric earring with an angular design and sleek forms that resembles the sharp edges of shark teeth, inspired by the architecture of Zaha Hadid. Large size and elongated shape. The metal is silver and has some patina to give it texture and depth. Footage captured on professional digital camera shot on the background of an old shabby wall, in the style of street style at Paris fashion week, in the style of fashion bloggers on Instagram. --ar 3:4
варианты моносерьги
/Asymmetric earring with an angular design and sleek forms that resembles the sharp edges of shark teeth, inspired by the architecture of Zaha Hadid. Large size and elongated shape. The metal is silver and has some patina to give it texture and depth. The earring is worn on the ear of a male model with a shaved head, turned in profile. Footage captured on professional digital camera shot on the background of an old shabby wall, in the style of street style at Paris fashion week, in the style of fashion bloggers on Instagram. --ar 3:4
сумки
1 — /Black matte 3d printed bags with weirdcore dystopian shapes and textures lie on the table. The bags shape is inspired by Zaha Hadid’s futuristic architecture, similar to the works of scary studio, featuring sharp edges and fluid lines that resemble floating structures. They have been scattered flat in random positions around the concrete floor. --ar 5:6.
2 — /Shot of a young woman walking in oversized black clothes with a black matte 3d printed shoulder bag with weirdcore dystopian shapes and textures. The bag shape is inspired by Zaha Hadid’s futuristic architecture, similar to the works of scry studio. Industrial brutalisic architecture on the background. Footage captured on the Iphone in the style of Balenciaga 2022; natural lighting. --ar 5:6.
3 — /Close-up shot of female hand in a black leather glove holding black matte 3d printed bag with weirdcore dystopian shapes and textures lie on the table. The bag shape is inspired by Zaha Hadid’s futuristic architecture, similar to the works of scry studio. Concrete wall background. Footage captured on the Iphone in the style of fashion lookbook; desaturated shades, natural lighting. --ar 5:6.
/доставка
экспресс доставка в любую точку рукава Ориона
1 — /panoramic shot of the electric car, with a sleek and streamlined design inspired by the architecture of Zaha Hadid, featuring organic shapes and fluid lines. The car is made from a glossy black metal material with visible details. In the background is a dark gray gradient, creating a contrast between light and shadow, emphasizing the curves and contours on its surface. Ultra-realistic rendering effect. --ar 16:9
2 — /close-up shot of the front part of an electric car’s body, with a sleek and streamlined design inspired by the architecture of Zaha Hadid, featuring organic shapes and fluid lines. The car is made from a glossy black metal material with visible details. In the background is a dark gray gradient, creating a contrast between light and shadow, emphasizing the curves and contours on its surface. --ar 85:128
/флагманский бутик
Для того чтобы сбалансировать все мои стилистические пожелания к данному блоку, пришлось проделать ряд манипуляций.
1 этап: к изображениям ниже я применила команду /describe, далее через «imagine all» отобрала самые удачные генерации.
референсные изображения
генерации 1 этапа
2 этап: полученные изображения были отправлены в /blend, после корректировок получилось изображение ниже.
3 этап: полученный бленд прошел через команду /describe, я скорретировала один из предложенных промтов, создала ряд вариаций («vary strong»).
промежуточный бленд
флагманский бутик
1 — /High resolution detailed render, featuring the dark futuristic architecture of the interior entrance to an ancient mountain cave. The walls of the cave are rough, untreated natural reliefs of white marble; a large central chandelier made of glowing rough ice crystals hanging from the ceiling above. There are two black futuristic cars parked out front. The scene is shrouded in atmospheric fog and ominous lighting, creating a cinematic, unreal engine-powered environment. --ar 128:85
2 — /High resolution detailed render featuring the dark futuristic architecture inside of the ancient subterranean cave. The cave is covered in white, glowing crystals and dripping water, with a large central chandelier hanging from the ceiling above. There are rails with black clothes along the walls; cashier counter made of solid rough stone in the center. The scene is shrouded in atmospheric fog and ominous lighting, creating a cinematic, unreal engine-powered environment. --ar 3:4
флагманский бутик
1 — /High resolution detailed render featuring the dark futuristic interior inside of the ancient mountain cave. The walls of the cave are rough, untreated natural reliefs of white marble. In the centre is a fitting room with floor-to-ceiling black curtains, with people in wide black clothes standing nearby. On the reliefs of the marble walls there are compositions of gnarled branches. In the corner is a huge mirror with an abstract shape and no frame. The scene is shrouded in atmospheric fog and ominous lighting, creating a cinematic, unreal engine-powered environment. --ar 9:16
2 — /High resolution detailed render featuring the wall inside of the ancient mountain cave. A wall represents rough, untreated natural reliefs of white marble covered by glowy rough ice crystals. On the reliefs of the marble walls are chiselled recesses in which futuristic black shoes in various variations are placed; female silhouette in wide black clothes stands nearby, looking at the shoes. The scene is shrouded in atmospheric fog and ominous lighting, creating a cinematic, unreal engine-powered environment. --ar 9:16
3 — /High resolution detailed render featuring the dark futuristic interior inside of the ancient mountain cave. The walls of the cave are rough, untreated natural reliefs of white marble. In the centre is the huge black leather sofa with soft puffy shapes; a male model with a black balaclava, wearing black wide draped clothes sitting on a sofa comfortably, holding a black oversized deconstructed leather bomber jacket in his hands. In the corner there is a huge floor mirror with an abstract shape. The scene is shrouded in atmospheric fog and ominous lighting, creating a cinematic, unreal engine-powered environment. --ar 9:16
/носители
1 — ароматическая свеча; 2 — диск с записью показов
1 — /a scented candle in an aluminum can with a label that says «ARGEAR /jamline/ siberian forest_001». The blank white label, typewriter font. A single wick glows on top of the wax as it burns. The candle has wrinkled bends and scuffs. Raw photography style. --ar 85:128
2 — /the cd case is made of transparent plastic, with the logo «ARGEAR runway 2024» written on it in black letters. The album cover features an illustration of g voxel art of grey smoke. Music CD inside the caseand another sticker that says " digitally enhanced». It has a black background and includes text at bottom right reading 'we go far'. High resolution render.
билборд
/a high resolution rendering of a billboard against a cloudy sky depicting a futuristic fashion campaign for a clothing brand in the style of Balenciaga. In the middle of the image is the inscription «ARGEAR». --ar 16:9
постеры
/Eight posters on the wall of an empty street in Paris, some of them with white brand logo of «ARGEAR» on black background and a large QR code, anothers featuring photographs from the fashion campaign in minimalist futuristic style, eye-level view, natural daylight, photo-realistic, raw photography --ar 83:111
печатный лукбук
/A photograph of the black magazine is open on top of the concrete table, and there’s a lookbook of fashion brand «ARGEAR» inside it. The left magazine page has some text written in English. It depicts a realist street photography style, featuring dark gray tones. --ar 16:9
/айдентика
логотип
/A simple minimalistic white vector logo of the post-punk avant-garde fashion brand called «ARGEAR»; black background; edgy lines; low detailing.
цветовая палитра
Цветовая палитра была сгенерирована при помощи Adobe Color.
/упаковка
варианты упаковки
1 — /a photograph of the black futuristic shoe box with the text «ARGEAR», black 3d printed futuristic shoes in the style of Scry studio design inside. The scene takes place on concrete table, with a minimalist aesthetic. The photo is taken from above, in a hyper-realistic style. --ar 46:57
2 — /a close-up photo of the black cardboard shopping bag with the text «ARGEAR», in the hand of a girl. The scene takes place on concrete table, with a minimalist aesthetic. The photo is taken from above, in a hyper-realistic style, natural colors. --ar 46:57
