Инновационная реставрационная мастерская, работающая с личными и институциональными архивами. В основе лежит принцип, что архив — это не статичный объект, а живая система памяти, требующая анализа, бережного вмешательства и переупаковки в будущее.
В процессе создания айдентики использованы нейросети: Chat GPT, Recraft, Qwen, Ideogram, Claude. Перед каждым промтом вставлялась неизменная часть с константами стиля: Use the attached logo exactly as is, do not redraw it. Typography: a single monospaced family only, IBM Plex Mono. The logo and all headlines are set in IBM Plex Mono Medium; all catalog numbers, cell captions, labels and contact details are set in IBM Plex Mono Regular. Never use any other font. BRAND ELEMENTS that MUST be visible, never replace them with flat color: (1) a strict grid of fine ruled lines in 101A17 in three weights only: hairline, medium, one thick header line; (2) table cells, most of them left EMPTY; (3) exactly ONE cell filled with solid 5F6C66 like «Ф. 01 / Оп. 03 / Д. 117 / Л. 24»; (5) dotted leader lines connecting a title to its number; (6) one tiny stamp mark in C23B22. Paper is matte uncoated EDF1EC. Flat, precise, archival ledger look. No glass, no decoration, no blue, no beige, no colon or other punctuation in the logo.
Ребрендинг мастерской реставрации архивов
Промт для логотипа в GPT: Design ONE final logo for «Stasis», an archival conservation studio built like an archive ledger: a single row of 6 equal square cells spelling S, t, a, s, [empty cell], s in IBM Plex Mono Medium. The fifth cell is empty and the sixth is filled solid 1F3D36 with a reversed 101A17 with one thicker header line on top, flat vector, centered on EDF1EC, no punctuation, no colon, no extra elements.
С помощью сервиса What the fonts был определен основной шрифт бренда — IBM Plex Mono.
Промт для определения палитры в GPT: Brand: Stasis, an archival paper conservation studio. Idea: time put on pause, memory preserved under glass, an identity built like an archive ledger. Propose ONE palette of 5 colors with HEX, name and role (primary, background, accent, text, neutral). Avoid blue and beige, keep the accent very sparing, and check text contrast (WCAG). Give a one-line reason for each color.
Промт для визитки в GPT: A 16:9 image on a pure black background showing ONLY two business cards, front on the left and back on the right, slightly angled. Front: EDF1EC card with the ruled grid, the logo very large (about 60% of the width) in the top-left cells, one cell filled 1F3D36 and a tiny #C23B22 stamp; back: a ledger table with name, title, phone and email, dotted leaders and a catalog number.
Мерч
Промт для блокнота в GPT: A 16:9 image on pure black with only a closed hardcover notebook in solid gray 5F6C66 cloth and a solid red C23B22 pen lying beside it. The cover is printed in white ink with the full ledger grid, the slogan «Узнай свою историю» in the header row, one solid white cell and catalog numbers, with a small white logo at the bottom center.
Промт для папок в GPT: Product photo of white document folders in matte EDF1EC board with a flap and elastic band, the cover printed with the ruled grid and the logo in one large top cell. A label cell «Дело» leads by a dotted leader to «Д. 117», one cell is filled 1F3D36 with a tiny #C23B22 stamp; one folder lies half open on a dark desk showing loose sheets printed as empty ledger tables, top-down, soft cool light.
Промт для пакетов в Recraft: Two paper shopping bags hanging side by side on a light-gray wall: one entirely solid red C23B22, the other entirely solid dark green 1F3D36, with handles in the same color. Both are printed in white ink instead of dark: the full ledger grid with empty cells, one solid white cell, catalog numbers and a large white logo in one big cell.
Промт для брелка в Recraft: Photorealistic 3D render, 16:9, on pure black: one metal ring holds a brushed steel plate with the logo laser-cut through it, a rectangular paper tag printed with the ledger grid, numbers and the slogan «Сохрани свою историю», and two thick braided cords, red C23B22 and green 1F3D36. Cinematic lighting, soft shadows, ultra-detailed 3D materials.
Промт для футболок Recraft: A 16:9 ghost-mannequin mockup on pure black: one solid dark green 1F3D36 heavyweight t-shirt shown twice, front on the left and back on the right, no person. The front has only the logo on the left chest in EDF1EC ink; the back has a large ledger table in the same ink with empty cells, one solid cell, catalog numbers and a tiny red stamp.
Промо-материалы
Промт для баннера в Qwen: A photorealistic 16:9 image of a large 3:1 outdoor banner on a building facade, solid red #C23B22, everything printed in white ink. The ledger grid with catalog numbers covers the whole banner, a small logo sits in the top left corner, and the large slogan «Сложи историю в правильном порядке» is written into the grid cells at the bottom.
Промт для 1 серии плакатов в Qwen: A 16:9 image on pure black with three A3 portrait posters in one straight row, all solid white EDF1EC with dark 101A17 print and one #1F3D36 filled cell each. The same slogan «Они верили, что ты не забудешь» is on all three, but each poster has a different grid density, slogan position and size, logo position and filled-cell position.