Shakeee — энергетические напитки с заданиями | ребрендинг

Develop a visual identity for Shakeee, an energy drink for young Japanese office workers. Concept: an ironic protest against office routine and overtime.Use a heavy condensed italic Shakeee wordmark, oversized overlapping Japanese Gothic lettering, and handwritten accents. Main phrases: «休憩を申請します。» and «定時で帰りたい。».Palette: red F62E30, yellow FEE33A, pink FF50C5, blue 2C50D7. Build red/yellow and pink/blue combinations; never place blue on yellow. Typography only, without illustrations or mascots.Show one coherent identity board with the logo, palette, typography, die-cut stickers, and a red can label featuring large yellow lettering and pink accents.

1. Vertical 8:9, single photograph. Over-the-shoulder view of a Japanese office worker reading an open magazine on their lap. Apply the attached Shakeee graphics: red pages, oversized yellow headlines, pink vertical phrases, and a blue-on-pink corner. Curved paper, visible gutter, realistic hand, directional office daylight.2) Vertical 8:9, single photograph. Floor-level wide-angle view of a Shakeee can held close to the lens. Three Japanese office workers in sunglasses lean behind it with playful expressions. Reproduce the attached label. Realistic condensation, gripping fingers, skin, and hair. Bright office daylight; focus on the can.

1. Horizontal 3:2, single photograph. A crouching Japanese office worker holds a skateboard diagonally toward a floor-level camera. Apply the attached Shakeee artwork: red underside, huge yellow wordmark, pink Japanese lettering, blue-on-pink accents. Realistic trucks, worn cream wheels, and light scratches. Two colleagues behind, bright office daylight.2) Vertical 4:5, single photograph. Low-angle office portrait of a Japanese worker holding a canvas tote close to the lens. Apply the attached red, yellow, pink, and blue Shakeee print. Show woven canvas, stitching, natural folds, and a realistic gripping hand. Two colleagues behind; focus on the bag.

Horizontal 1.9:1. Close-up of a clear acrylic keychain hanging from charcoal office trousers. Use the attached Shakeee sticker design: pink field, large blue wordmark, overlapping red Japanese text. Polished transparent edges, short metal chain, realistic fabric and hand with rings. Soft office daylight; focus on the keychain.

1. Vertical 8:9, single photograph. A weathered metal office column fills the foreground, covered with the attached Shakeee stickers at varied scales. Four Japanese workers lean into view behind it. Thin adhesive edges, slight wear, chipped metal, directional daylight. Foreground stickers sharp; people progressively softer.2) Vertical 8:9, single photograph. Low-angle view of Japanese office workers stretching a large red fabric banner across the frame. Apply the attached Shakeee composition with huge yellow lettering, pink phrases, and blue-on-pink accents. Natural fabric folds, tension, and stitched edges. Playful faces around the banner; bright office daylight.

Horizontal 3:2. Extreme low-angle wide-angle photograph from inside a chrome shopping trolley. A Japanese office worker in sunglasses lowers a Shakeee multipack toward the lens, sticking out his tongue; a laughing colleague stands behind him. Preserve the attached packaging artwork. Three cans visible through cardboard openings, realistic folds, gripping fingers, and metal reflections. Bright office lighting; sharp packaging, natural skin and hair.

1. Vertical 8:9, single product photograph. A transparent zip pouch containing the attached Shakeee sticker collection lies against saturated pink. Keep the sticker lettering, colors, and shapes unchanged. Visible zipper, thin plastic creases, controlled reflections, and soft shadows. Sharp print and clean studio lighting.2) Vertical 8:9, single portrait. An attractive Japanese man around thirty wears the attached Shakeee stickers on his forehead, temple, nose, cheeks, and jaw. Thin stickers follow facial contours with subtle contact shadows. Natural pores, realistic lips, individual black hair strands. Soft window light, blurred office, sharp eyes.

Horizontal 16:9. Close oblique view along an office whiteboard covered with the attached Shakeee stickers. Large red-on-yellow wordmark near the camera, smaller pink/blue and red/yellow phrases receding behind it. Thin adhesive edges, subtle scuffs, glossy reflections. Sunlight through blinds casts diagonal shadows. Markers on the tray below.

1. Vertical 5:7, single advertisement. A large tilted Shakeee can fills a saturated red frame, with oversized cropped pink lettering behind it. Reproduce the attached label exactly. Close low viewpoint, realistic aluminum, silver rims, irregular condensation, and controlled studio highlights. Keep the packaging sharply focused.2) Horizontal 3:2, single photograph. Japanese office late at night. A tired man leans back, pinching the bridge of his nose; a woman beside him rests her cheek on one hand. A Shakeee can with the attached label stands among paperwork and a desk telephone. Cool fluorescent light, warm lamps, natural skin and hair.