The September collection is an original reinterpretation of the Back to School theme through the lens of adult femininity, movement, and nostalgia. For me, school is not only about classrooms, desks, and uniforms, but above all about shared public spaces: the gymnasium, the stadium, the assembly hall, and the corridors. These are the places that remain in memory as spaces of growing up, first ambitions, competition, self-expression, and inner freedom.
The title September was chosen intentionally: September is associated with the beginning of a new school year, a return to discipline, new goals, and a special feeling of school nostalgia. Even years later, it is in September that we most often remember our school years — the first autumn days, the warmth after summer, the solemnity of a new beginning, and the anticipation of change. In the collection, this mood is expressed through graphic lines, sports references, the contrast of black and white, and a rich orange color reminiscent of a basketball, a running track, and the energy of a school gym.
Target Audience
The September collection is created for young ambitious women aged 20–40 who study, work, develop themselves, and lead an active urban life. These are women who want to look confident, modern, and feminine without giving up comfort and functionality. It is important for them that clothing can easily adapt to different situations: from studying and working to meetings, events, and evening outings. The pieces of the collection are designed to be combined with one another, allowing layered looks to be created and the mood of an outfit to change throughout the day. The heroine of September remembers her school years with nostalgia, but looks ahead — she is grown-up, independent, and free in choosing her own style.
Capsule Collection Assortment
- Jacket (Hero Item)
It is inspired by the graphic lines of a basketball: the smooth curved seams echo its distinctive markings and create a sense of movement. The voluminous sleeves add dynamics to the silhouette and refer to the sports theme, while still preserving the femininity and architectural quality of the form. A special detail of the jacket is the shoulder loop on the back: thanks to it, the piece can be comfortably worn over the shoulder when it gets warm. This makes the jacket not only a striking visual object, but also a functional piece for an active day.
The opening on the back of the jacket is not a decorative coincidence, but a functional design element. It forms a shoulder loop that allows the jacket to be comfortably worn over the shoulder when it gets warm or when there is no opportunity to carry it in your hands. This detail is especially relevant in September: during the day, the weather can still be warm, while in the evening the jacket becomes necessary again. The shoulder loop turns the piece into a practical item for an active day and emphasizes the idea of the September collection — a combination of aesthetics, comfort, and thoughtful functionality.
- Graphic Top
The white top continues the theme of school graphics and sports associations. The contrasting black lines are reminiscent of the markings on a basketball and, at the same time, create an architectural silhouette, emphasizing the waist and the shape of the piece. The extended shoulder line and structured construction give the top a sense of confidence and composure, while the soft flare toward the bottom preserves its femininity. Paired with black trousers, the top reinterprets the classic school formula of «white top, black bottom, ” transforming it into a modern look for an active and ambitious woman.
- Blouse
The orange blouse is inspired by a school stadium and its graphic markings. The vertical white stripes are reminiscent of running track lines, creating a sense of movement, rhythm, and sports energy. The loose voluminous sleeves add dynamics and lightness to the look, while the bow at the collar preserves femininity and refers to classic school aesthetics. The blouse combines nostalgia for school spaces with a modern, expressive, and elegant silhouette.
- Top
The orange top is inspired by the markings of a basketball court. Its graphic lines refer to the arcs and boundaries of the area in front of the basketball hoop, creating a sense of sports dynamics and movement.
- Dress
The white dress is inspired by school mathematics lessons and the graph of an inverse proportional function. The black curved line on the dress refers to the smooth branch of the graph and transforms a mathematical diagram into an expressive decorative element. The asymmetrical cut supports the idea of a line moving across the body, creating an elongated, feminine, and graphic silhouette. The dress combines school nostalgia with modern elegance, showing how strict academic graphics can become part of a fashion look.
- Trousers
The suiting fabric makes the flared trousers a versatile foundation of the collection: they can be paired with the jacket, the white top, the orange blouse, or worn together with the skirt layered over them to create a more complex, multi-layered look. The trousers combine professional composure with a sense of movement, supporting the idea of a modern woman who easily moves between studying, work, and personal life.
- Skirt
The black skirt is inspired by school mathematical graphics: the curved seams on the front resemble the flowing lines of a cubic function graph. A distinctive feature of the skirt is that it can be worn not only as a standalone piece, but also layered over trousers to create a modern multi-layered look. This styling approach makes the outfit more versatile.
- Jacket with a Shoulder Loop
The white jacket is made of suiting fabric and continues the idea of a functional yet feminine wardrobe. Its relaxed straight silhouette and wide sleeves make it comfortable to wear over blouses with voluminous sleeves without disrupting the shape of the look. Soft pleats around the shoulders add an architectural quality to the piece and emphasize the expressiveness of the silhouette. A special detail of the jacket is the shoulder loop on the back, which allows it to be comfortably worn over the shoulder throughout the day when it gets warm. This functional detail is especially connected to September: during the day, the weather can still be warm, while in the evening the jacket becomes a necessary part of the outfit again.
- Draped Trousers
The white trousers are made of the same suiting fabric as the jacket, which allows them to form a complete and elegant set. The asymmetrical detail at the front adds an architectural quality to the trousers and makes the classic shape feel more contemporary. Paired with the jacket, they create a structured yet feminine suit that suits an active woman and fits naturally into the idea of the collection — a reinterpretation of school aesthetics within an adult wardrobe.
Selection of Materials
The color palette of the September collection is built around a combination of white, black, and a rich orange shade. White and black refer to the classic school formula of «white top, black bottom, ” but in the collection this combination is reinterpreted through modern silhouettes, graphic lines, and layering. Orange is chosen as the main accent color: it is associated with a basketball, a running track, the markings of sports halls, and the energy of school public spaces.
The collection uses five types of fabric. The jackets, trousers, skirt, and dress are made of suiting fabric, which holds its shape well, emphasizes the architectural quality of the cut, and creates a sense of structure. For the orange blouse, striped shirting fabric was chosen: it supports the association with the running tracks of a school stadium and adds lightness to the look. The orange top is made of stretch fabric, providing a closer fit to the body and comfort in movement.
Commercial Potential
he September collection has strong commercial potential due to the carefully considered compatibility of its pieces, their functionality, and a rational approach to production. All items in the collection can be easily combined with one another: each top can be paired with each bottom, creating different looks — from more casual to elegant and business-oriented. This increases the practical value of the collection for the customer, as several pieces can form a complete and versatile wardrobe.
The trousers + skirt combination is especially commercially attractive. The skirt can be worn as an independent piece, as well as layered over trousers to create a modern multi-layered look. This approach makes the item more versatile: the customer receives not one fixed outfit, but several styling options for different situations. It increases the value of the look and makes the collection more appealing for fashion shoots, runway presentations, sales, and further promotion.
An additional advantage is that the entire collection uses only five types of fabric. The main part of the collection is made of suiting fabric: the jackets, trousers, and skirt create a unified foundation, hold their shape well, and can be adapted for serial production. A limited number of materials simplifies sourcing, reduces production risks, and helps maintain the visual integrity of the collection.
The idea of jackets with a shoulder loop also has strong commercial potential. This functional solution responds to a real need: the jacket can be comfortably worn over the shoulder when it gets warm or when the wearer needs to keep her hands free. This feature can become a signature element of the brand and distinguish the piece from classic jackets on the market.
The collection combines expressive design with practicality: the pieces look conceptual, while remaining wearable and understandable for the target audience. Thanks to its universal color palette, suiting-based foundation, modularity, and opportunities for layered styling, September may be attractive to individual customers, showrooms, fashion shoots, capsule sales, and further development into a commercial line.
Campaign Key Visual
The campaign key visual for the September collection is built around school public spaces: the gymnasium, the stadium, the assembly hall, the sports ground, the mathematics classroom, and the corridors. The shoot should convey not the literal aesthetics of a school uniform, but the atmosphere of returning to September — a time of nostalgia for school years. Visually, the collection is revealed through familiar school locations: the running tracks emphasize the rhythm and dynamism of the striped blouse, the basketball court strengthens the connection between the orange jacket and top with the graphics of the ball and the court markings, while the mathematics classroom highlights the idea behind the dresses and skirts inspired by function graphs.
The main heroine of the campaign is an adult, confident, and ambitious woman who seems to return to the school space, but in a new role. She is no longer a student, but the independent heroine of her own life: feminine, composed, active, and free. That is why it is important for the images to combine nostalgia and strength: soft September light, school sports equipment, wooden floors, chalkboards, stadium markings, and contemporary fashion silhouettes.
