RETRO RUSH
Старый проект:
Для общей картины моего бренда я попросила сгенерировать метафору по стилистике и название у ChatGPT-->
метафора:
Metaphor: neon VHS cassette transforming into a spinning roller skate, glowing dust particles, nostalgic haze, saturated 90s color palette (hot pink, cyan, electric yellow), cinematic rim light, soft film grain, shallow depth of field, dramatic composition, no text, isolated on white background
описание бренда:
«Retro Rusg=h» is a retro-inspired roller rink and lifestyle brand that brings back the neon spirit of the 90s. It’s a space glowing with nostalgia — where VHS memories meet the pulse of wheels on a glossy floor, and time moves to the rhythm of synth beats and soft tape static. The brand designs roller skates with attitude, glowing accessories, and collectible bracelets that capture the playful energy of that era. Every product is a spark from a past that feels alive again — vibrant, electric, and free.
название — промпт
Act as a professional brand namer. Based on this brand description — a 90s themed roller rink called FLASHBACK: mission — revive 90s culture, values — community, friendship, active fun, character — nostalgic, creative, sporty. Propose 20 unique name ideas (one word or short compounds), preferring short, pronounceable names.
Больше всего мне понравилось название Retro Rush — передающее атмосферу движения, роликов, винтажа и ретро
Далее — сгенерировала логотип в MidJourney
после генерации логотипа решила выделила ключевые цвета бренда через Adobe Color: hot pink, cyan, electric yellow.
после создания лого я перешла к визуализации продукции бренда:
промт для наклеек:
Product shot: die-cut sticker sheet, retro icons (cassette, skates, neon shapes), glossy finish, arranged flat, clean white bleed margins.
промт для шлема:
helmet with cassette+skate emblemwashed pastel pink fabric, visible texture, mockup on white background, daylight studio lighting.
промт для браслета:
product shot bracelets composition for RetroRush: central emblem (roller skating), large negative space for headline, neon gradient background pink→cyan→yellow, VHS grain overlay, top and bottom blank areas for date and details, print-ready style.
промт для роликов (1): Product shot: postet for roller skaring, tear-off stub, pink neon gradient background, photorealistic studio light.
промт для роликов (2): Product shot: retro quad roller skates, white leather with neon pink and cyan stripes, chunky orange wheels, high-contrast studio lighting, ¾ angle, grounded shadow, isolated on white, no text, photorealistic.
визуализировала продукцию моего бренда для коммерческой продажи в магазине:
Close-up: retail shelf with rows of retro quad roller skates, helmets stacked, detailed textures of leather and glossy wheels, stickers and price tags with neon accents, clean white pegboard background softened by neon rim light, shallow DOF, photorealistic, no text.
После, я приступила к генерации плакатов:
промт для плакатов:
Event poster composition for RETRO RUSH: central emblem (cassette+skate), Gurl in roller skating shoes large negative space for headline, neon gradient background pink→cyan→yellow, VHS grain overlay, top and bottom blank areas for date and details, print-ready style
шрифты прогнала через WhatTheFont: использую Toboggan Super Italic и Letterstitch Plain Bold
затем я визуализировала пространство бренда в Midjourney:
промт визуализации атмосферы ночного катания по роллердрому:
Lifestyle portrait: friends rollerblading under neon lights inside Flashback rink, 90s outfits (windbreakers, high socks), dynamic motion blur, warm film grain, crowd silhouettes, energetic party mood, cinematic shallow
пространство:
Interactive projection installation in rink: floating holographic cassette tapes and neon trails that react to skaters' movement, glowing floor sensors, immersive retro-futuristic atmosphere, cinematic.
после — перешла к упаковке:
промт для роликов в боксе
Merch box mockup: rectangular box with neon cassette pattern, spot UV emblem, purple interior, clean white background, photorealistic with roller skating shoes inside
Для целостности айдентики был наложен логотип с помощью сайта Figma
Закончим генерацией коммерческой печатной продукции:
промт для банера:
Roll-up banner design for roller skating Retro Rush event: tall composition, top logo area, hero action shot mid, bottom negative space for sponsors and details, neon gradient background, cinematic grain, high impact visual, photorealistic and rolling skating
промт для генерации визитной карты:
Retro Rush business card front/back: minimal black matte background, neon cyan and hot pink accent stripe, small emblem (cassette + skate) debossed impression look, mockup for print, photorealistic material study, no text
список использованных нейросетей:
