Hi! My name is Sonya. I work in branding, print media, and art direction. I create projects that make the world a better place
Next you will see three of my most recent completed projects — one for each of my three areas of expertise. Each project developed gradually and was brought to full implementation within its own stage.It is important to me to structure processes so that each project develops consistently and fully — in planning, I rely on David Allen’s GTD method.
Key projects
Layout of the complex-structure publication «Theory and Practice of Research for the Creative Industries» by Hilary Collins
Reissue of the English handbook in Russian
Target audience: students and practitioners in the creative industries
The handbook is laid out so that it is convenient to use directly in the working process: each chapter is a separate brochure, and key tables and working diagrams are placed on separate posters — they are convenient to work with during research.I managed the translation and worked together with the translator on terminology in the creative field, developed the concept of the publication, and did the layout. The project was completed in three months.
The result is a publication that helps students and practitioners expand their research toolkit. The handbook was distributed at the HSE School of Design for study and received a lot of positive feedback.Tools: Adobe InDesign, Illustrator, Photoshop; Figma.
Branding of the Museum of Ice Harvesting Culture in Yakutsk
Student concept for the museum and branding
Target audience: residents and tourists of Yakutsk who are ready to immerse themselves in the everyday life and history of the region and the global ice harvesting industry
The concept is based on blocks of ice: they formed the basis of a created typeface, as if carved out of ice
I developed the branding concept, created the typeface, and did the layout of the materials. The project was completed in three months.The branding conveys a sense of the harshness, sincerity, and cold of Yakutia.Tools: Adobe InDesign, Illustrator, Photoshop; Figma; FontLab.
Design expedition to the Caucasian Mineral Waters
A project created with grant support
Essence: the search for new formats of design research and design planning — in particular, bringing together professionals from different fields in projects. As part of the expedition, we researched the region’s problem areas and created concepts for the development of the resort environment based on a comprehensive understanding of its problems.
The uniqueness of the region
Participants: design students, architects, and sociologists. The project addresses the problem of working in familiar formats and brings together specialists from different fields to work jointly on a project — whereas they usually work separately.
Plan of the preparatory stage of the expedition. All activities were successfully implemented
Some of the routes that participants followed during the expedition
Field stage plan. All activities were successfully implemented
Results (in progress): a methodology guide for working in interdisciplinary teams and for organizing similar trips, guides, and design concepts from five teams for the development of the region.
My role: I created the project concept and won a grant to carry it out; I was the connecting link between all stakeholders — the administration, universities, the grant provider, teachers, and students. In addition, I developed the trip itself and drew up its program and methodology together with the project mentors.Furthermore, following the trip, the process of creating the expedition’s branding began — on its basis, merchandise for participants will later be created. I will also handle the layout of a series of publications that will include guides for the development of the region.
