about
I am a media designer working across visual identity, editorial design, photography and multimedia.
I create cohesive visual concepts and am open to collaborating with design studios, creative agencies, publishers and media companies.
→ case 1
multimedia storytelling / artist portraits / visual experimentation(01) Challenge How can we reveal an artist’s personality without showing them directly? The project explores the difference between knowing someone’s work and knowing the person behind it.(02) Concept zrok is an independent video channel about people in the arts. The artist’s personality is revealed through reflections, surroundings, gestures and creative work rather than direct portraits.(03) Process The project combines interviews, atmospheric footage and visual experiments with mirrors and reflective surfaces. The first episode features Maksim Korostelev, a Minsk-based photographer and actor.(04) Outcome A 10-minute video portrait combining interview audio, observational footage and animated handwritten typography to create a distinctive visual narrative.(05) Value zrok offers an intimate and unconventional way to discover the person behind the artwork. The format can develop into a series featuring artists from Minsk and other regions.
→ case 2
belarusian heritage / graphic design / postcard series(01) Challenge Create a postcard series that draws attention to Belarusian cultural heritage and helps preserve the connection to national traditions.(02) Concept Combine traditional Belarusian ornaments and symbols with contemporary graphic design. Red accents and geometric elements establish a cohesive visual language throughout the series.(03) Process Develop graphic elements inspired by Belarusian ornaments, create the postcard compositions, and adapt the visual identity for print.(04) Outcome A series of postcards featuring original graphic design that combines national motifs with a contemporary aesthetic.(05) Value The postcards become small carriers of cultural memory, introducing Belarusian traditions and highlighting the importance of preserving cultural heritage.
merch
→ case 3
editorial design / pop-up book / northern landscapes(01) Challenge To transform a traditional calendar into an interactive object that captures the atmosphere and distinctive landscapes of Teriberka.(02) Concept A pop-up calendar that takes the viewer on a journey through the northern coast, revealing iconic locations and seasonal natural phenomena month by month.(03) Design Hand-painted watercolor illustrations combined with bold typography, a restrained color palette inspired by northern nature, and layered paper elements that create depth and dimension.(04) Interaction Each month features a three-dimensional scene and a set of stickers that users can match to corresponding dates, gradually completing the illustrated landscape.(05) Format An interactive pop-up book that combines the functionality of a calendar with the visual experience of an illustrated paper object.
→ case 4
documentary photography / visual research / human perception(01) Challenge To explore how people perceive the value of everyday objects and understand what makes certain things meaningful beyond their practical purpose.(02) Concept A photography project where participants choose the most useless and the most valuable objects among their belongings. These contrasting choices reveal personal stories, memories, and individual attitudes towards material things.(03) Approach A combination of documentary photography, portraits, and still-life compositions. Participants become active subjects of the project, presenting their chosen objects and sharing their personal perspectives.(04) Visual Identity Minimalist compositions, bold typography, and contrasting word clouds. The visual language emphasizes the opposition between usefulness and emotional value.(05) Outcome A visual study of human values and personal connections to everyday objects, showing that the meaning of a thing is often defined not by its function, but by the memories and emotions attached to it.
Have a project in mind? Let’s talk.
I’m always open to collaborating with creative studios, independent brands, artists, photographers, illustrators, and fellow designers. I’m interested in projects that bring together different perspectives, encourage experimentation, and turn unusual ideas into meaningful visual experiences.If you have an idea worth exploring, I’d love to be part of it.
Looking forward to what’s next.
Email: nadyanickola@yandex.ru
Telegram: @nadzeya_nickola
