archived rewear: ребрендинг
(1) введение
у каждой вещи есть своя история. кто-то носил пальто в день, когда влюбился; платье было надето на выпускной; а свитер — на даче у бабушки, где пахло малиной и мятой. бренд собирает одежду, которая пережила многое, и даёт ей шанс стать частью новой истории.
archived rewear — секонд-хэнд с историей вещей, сохраняющий воспоминания владельца о них.
(2) исходный проект
(3) ребрендинг ИИ
в ходе создания проекта, мною были использованы такие нейросети, как Chat GPT 5 (написание промтов, генерация логотипа), Adobe Color (определение цветовой палитры), Recraft.AI (генерация мокапов и постеров).
за основу я взяла стилистику и основные идеи предыдущего проекта, которые я преобразовала с помощью ии.
(4) айдентика
Chat GPT 5: A minimalist logo for a vintage clothing brand «archived rewear». Design inspired by archival stamps, library seals, or typewritten labels. Symbolizing memory, history, and authenticity of pre-loved clothes. Use #D8232C as the main color. Typography should feel archival, serif or monospaced, slightly imperfect. Layout circular or rectangular like a stamp, simple iconography (e.g. tag, thread, small heart). Vintage-modern look --ar 1:1
(5) носители
создание стиля в Recraft.AI на основе изображений и текстового промпта:
Design of an archival second-hand store — minimalist and curated space with a focus on timeless fashion pieces. Neutral color palette (beige, gray, off-white, soft taupe) with red accents in signage, furniture details, or lighting. Industrial and vintage mix: exposed concrete, metal racks, glass displays, and wooden textures. Clean layout, soft ambient lighting, and curated clothing arrangements that feel archival and intentional. Modern typography and subtle branding. Aesthetic balance between raw and refined, evoking nostalgia and sophistication.
впоследствии генерировала мокапы в этом стиле, и добавляла на них в Photoshop раннее созданное изображение.
A realistic mockup of archived rewear business card and pen set. Aesthetic: modern vintage minimalism — warm, tactile, and elegant. Cream or off-white business card with red logo and serif typography from the brand. Simple, matte pen in matching red or neutral tone (beige, off-white). Both items placed on a wooden desk, linen surface, or paper background with soft natural light. Optional elements: notebook, tag, or fabric swatch — subtle connection to the fashion context. Focus on balance, light, and realistic texture.
A realistic mockup of archived rewear branded shopping bags. Design style in modern vintage minimalism with warm nostalgic tones in red on cream or off-white background. Paper or fabric tote bags placed on a wooden table, shop counter, or photographed on a neutral background. Matte recycled paper or cotton fabric, natural texture, visible folds and shadows. Some bags standing upright, others slightly crumpled or open with vintage clothing peeking out. Soft natural daylight or warm ambient tone. No excessive decoration — focus on the logo, color, and tactile realism.
A realistic mockup of a clothing label (tag) for the brand archived rewear. Modern vintage minimalism — tactile, warm, and timeless. Rectangular fabric or paper tag attached to clothing (sweater, coat, or linen garment). Cream or off-white label. Matte cotton, linen, or recycled paper with stitched edges or cotton string. Soft natural daylight with warm shadows. Сlose-up of garment texture (wool, denim, linen) — no clutter, focus on details.
A realistic mockups of staff ID badges for the vintage clothing brand archived rewear. Modern vintage minimalism — warm, tactile, and consistent with brand identity. Cream or off-white background. Each badge includes employee name and title (e.g., Anna — Store Curator). Matte paper or fabric card in a clear or frosted holder with a simple red or beige lanyard. Soft, natural, warm tone lighting — showing texture and shadows. Badges laid flat on linen or wooden surface, or hanging naturally from cords.
Изображение девушки (режим Hard Flash): A portrait of a young woman in a vintage store, surrounded by old clothes, retro furniture, and warm nostalgic lighting. The girl has a natural look, gentle expression, and casual stylish outfit.
A realistic mockup of white wooden clothing hangers. Minimalist composition — several hangers on a neutral background or hanging on a metal rod. Light or medium wood texture, warm natural lighting, soft shadows.
A realistic mockup of a hoodie for archived rewear, a vintage-inspired clothing brand. Modern vintage minimalism — simple, emotional, tactile. Hoodie in natural tones (cream, beige, off-white, or light gray) with brand logo in red #D8232C printed or embroidered on the chest or back. Clean, timeless cut — slightly oversized, soft cotton texture, visible fabric grain. Soft natural light or warm studio light emphasizing texture and folds. Neutral or warm-toned background (linen, paper, or wooden surface; minimal setting).
создание стиля плакатов в Recraft.AI на основе изображений и текстового промпта:
A fashion poster for archived rewear — modern vintage aesthetic with the brand’s signature typography from the logo: bold serif letters with soft curves and classic proportions. Use this typeface style for all text elements to keep a cohesive identity. Cream or off-white background, deep red accents, minimalist editorial composition, soft photo of vintage garments, warm natural light, and paper texture. The poster should feel emotional, nostalgic, tactile, and sophisticated — a blend of archive and modern fashion minimalism.
A fashion poster for archived rewear — modern vintage aesthetic with brand typography (bold serif font from the logo, classic and warm). Cream background, red accents minimal editorial layout, soft photo of vintage clothing, tactile paper texture, nostalgic and emotional mood.
A realistic street mockups of archived rewear fashion posters in an urban environment. The posters reflect the brand’s warm modern vintage aesthetic. Posters placed on city walls, brick facades, or textured plaster, possibly layered with old paper or worn edges. Natural daylight, golden hour or cloudy soft light. Urban details: bicycles, street signs, shop windows, concrete or brick textures. Muted neutrals (beige, cream, grey, brick red) with brand accent #D8232C.
(6) пространство
An exterior of a small archival second-hand store named «Archived Rewear», inspired by vintage streetwear boutiques. The scene shows a stone or brick building facade with large glass windows displaying curated vintage clothing on racks. Clean signage with minimalist red accents and neutral typography. Soft natural daylight, no people present. Subtle retro details such as an A-frame sign, metal racks outside, and folded clothes bins. Neutral color palette — beige, gray, off-white, soft brown — with red used as an accent in the logo or signage. The overall atmosphere feels calm, archival, and design-focused, combining vintage charm with contemporary minimalism.
An interior of an archival second-hand boutique. Brutalist concrete walls with visible texture, minimal industrial design. Simple black metal clothing racks with curated neutral-toned garments — black, white, gray, beige — neatly arranged. Soft diffused lighting creates a calm, curated atmosphere. A few stylish people are browsing and selecting clothes, dressed in understated contemporary outfits. Vintage speakers or audio equipment as subtle decor elements. Spacious concrete floor, clean layout, neutral palette with small red accents in signage or details. The overall mood is refined, modern, and archival — blending vintage and minimalist aesthetics.
Добавление к 1 промпту: In the background, a fitting room area is visible — minimalist design with a curtain or partition, softly lit and cohesive with the store’s aesthetic. Black leather boots and vintage accessories displayed neatly on an industrial-style metal platform.
An interior of an archival second-hand boutique. Minimal and curated space with clean white or light beige walls, natural daylight, and simple black metal clothing racks displaying a carefully selected mix of neutral and earthy-toned garments — beige, brown, cream, gray, denim blue. A few stylish people are browsing through clothes. Polished concrete or light wooden floor, minimalist decor. Black leather boots and vintage accessories displayed neatly on metal or industrial platforms. A blend of vintage sophistication and modern minimalism.
(7) обложка
An interior of an archival second-hand boutique. Minimal and curated space with soft natural daylight, neutral tones, and a clean layout. Light beige or off-white walls, polished concrete or light wood flooring. Simple black metal clothing racks displaying a curated selection of neutral and earthy garments — beige, brown, gray, cream. A fitting room area is visible — minimalist design with a curtain or partition, softly lit and cohesive with the store’s aesthetic. Black leather boots and vintage accessories displayed neatly on an industrial-style metal platform. Subtle red accents appear in signage, small decor, or details.
(8) использованные нейросети
