Модульный конструктор «KVART»

KVART — модульный архитектурный конструктор, позволяющий создавать собственные миниатюрные города из геометрических элементов. На стыке дизайна, архитектуры и коллекционирования продукт превращает сборку в творческий процесс, а готовые композиции становятся самостоятельными интерьерными арт-объектами. Система объединяет базовые модули, тематические коллекции и лимитированные дополнения.ЦА: мужчины и женщины 20–35 лет, преимущественно жители крупных городов России; интересуются архитектурой, современным дизайном, интерьером, LEGO и коллекционными объектами, любят творческие хобби, кастомизацию пространства и необычные подарки. Вторичная аудитория: дети, подростки и взрослые коллекционеры.

ПЕРВЫЙ ЭТАП: Анализ исходного проекта и развитие концепцииНа первом этапе был проанализирован исходный учебный проект мерч-конструктора, основанного на принципах модульности, повторяемости и архитектуры как системы сборки пространства. С помощью диалога с ИИ были исследованы потенциальные направления развития продукта: от функционального конструктора до коллекционного дизайн-объекта. В результате была сформирована концепция KVART — модульной системы для создания миниатюрных архитектурных композиций, объединяющей конструирование, предметный дизайн и коллекционирование.
При разработке концепции использовался итеративный подход: исходное описание проекта последовательно уточнялось, альтернативные направления сравнивались между собой, а продуктовая идея дополнялась гипотезами о целевой аудитории, ассортименте и возможностях дальнейшего развития бренда. Это позволило перейти от единичного объекта к концепции стартапа с потенциалом создания базовых наборов, тематических коллекций и лимитированных дополнений.
Для генерации преимущественно был использован Chat GPT

Исходный промпт для разработки концепции
(ChatGPT)«Проанализируй мой учебный проект модульного мерч-конструктора, основанного на принципах архитектурной повторяемости, жилой единицы и системной организации пространства. Предложи варианты трансформации проекта в самостоятельный современный дизайн-бренд с потенциалом коммерческого развития.Рассмотри продукт с точки зрения функциональности, пользовательского опыта, коллекционной ценности и визуальной идентичности. Определи основную продуктовую концепцию, возможные направления расширения ассортимента и предварительный портрет целевой аудитории. Отдавай предпочтение решениям на пересечении современной архитектуры, предметного дизайна и творческого конструирования. Избегай типичных решений для детских игрушек и массовых строительных наборов.»

ВТОРОЙ ЭТАП: Разработка визуальной идентичностиНа первом этапе была сформирована визуальная концепция KVART, определяющая характер и принципы будущей айдентики. Основной задачей стало создание выразительного образа современного дизайн-бренда на пересечении архитектуры, модульного конструирования и коллекционных объектов. В качестве ключевого направления выбрана игровая геометрическая эстетика: яркие цветовые сочетания, крупная типографика, модульные графические элементы и баланс между структурностью и визуальной свободой.
Для разработки концепции и подготовки детализированного промпта использовался ChatGPT. Запрос включал описание художественного направления, цветовой палитры, типографики и необходимых элементов фирменного стиля. На основе подготовленного промпта была сгенерирована концепт-доска, объединяющая логотип, графические символы, паттерны и примеры применения айдентики. Полученный результат стал визуальной основой для дальнейшей разработки носителей бренда.(промт для айдентики ниже соответственно хронологическому порядку изображений)

Генерация изображений продуктаCreate a premium hero product campaign photograph for KVART, a contemporary modular architectural construction system.
PRODUCT:
A sophisticated desk-scale architectural building model assembled from modular plastic architectural elements. The design combines contemporary residential architecture with a playful sculptural quality. A carefully composed asymmetrical building with a convincing architectural silhouette, layered rectangular volumes, recessed openings, terraces and varied heights.
DESIGN LANGUAGE:
Predominantly light architectural grey matte plastic modules, with a few precisely placed cobalt blue FF6338 and very restrained lime #D9F56B accent modules. The colored elements should feel like deliberate architectural interventions, not randomly distributed colorful toy pieces.
The architecture should feel designed by an independent contemporary architecture studio: refined proportions, visual rhythm, strong massing, thoughtful negative spaces, a balance between realistic residential architecture and experimental sculptural form.
The building must visibly consist of repeated modular geometric elements. Subtle module joints are acceptable. Preserve a believable construction logic and consistent module scale.
COMPOSITION:
One single assembled building as the unmistakable hero object. Place it on a simple warm cream plinth against a clean cream studio backdrop. Three-quarter camera angle, slightly elevated eye level, beautiful directional soft lighting, sophisticated realistic shadows, highly detailed matte plastic surface, premium industrial design editorial photography.
Brand atmosphere inspired by the approved KVART identity: bold, playful, architectural, collectible, contemporary.
Leave generous clean negative space around the model for graphic layout. No typography, no logo, no packaging, no extra buildings, no floating pieces, no people, no exploded components.
Vertical 4:5 composition.

Create a visually extraordinary architectural collectible design campaign image for KVART, a modular architectural construction brand. Use the approved KVART product reference and brand identity as visual guidance for material, modular language and colors, but do not reproduce the original building silhouette.
CREATIVE CONCEPT:
UNAUTHORIZED EXTENSION — a miniature city that has grown far beyond its original architectural plan.
PRODUCT:
One spectacular desk-scale architectural sculpture assembled from the KVART modular construction system.Create a daring, intricate architectural composition featuring:
* A dense cluster of interconnected residential volumes.
* Several dramatically cantilevered blocks extending in different directions.
* Unexpected vertical towers growing from lower horizontal structures.
* Suspended-looking architectural bridges and deep recessed courtyards.
* Terraces, stacked volumes, unusual rooflines and surprising negative spaces.
* An intentionally unbalanced silhouette that still feels carefully designed.The structure should feel like an impossible but fascinating piece of contemporary experimental architecture, somewhere between a miniature city, a brutalist architectural sculpture and a collectible design object.
MODULAR LANGUAGE:
The building must visibly use repeated geometric architectural volumes with consistent dimensions, recognizable modular repetition and subtle construction joints.
The overall geometry can be experimental, but individual elements should remain visually consistent with one coherent construction system.
MATERIAL AND COLOR:
Predominantly matte architectural grey plastic. Use bold cobalt blue FF6338 as strategically placed architectural volumes, not tiny decorative accents. Include only a very limited amount of lime #D9F56B.
Use color to create large visual planes, strong focal points and depth.
COMPOSITION:
An extraordinary sculptural silhouette photographed from a low three-quarter angle, making the architectural object feel monumental despite its real desk-scale size.
Place the model on a minimal cream plinth in a warm cream studio environment. Dramatic directional light, strong sculptural shadows, refined premium product photography.
The object should occupy most of the frame, with expressive negative

space and a bold silhouette.
ART DIRECTION:
Experimental architecture exhibition, contemporary collectible design, playful urban imagination, sophisticated independent design studio campaign.
The result must feel radically different from a conventional residential building and visually surprising at first glance.
No conventional house silhouette, no single unusual roof added to a normal building, no simple rectangular tower, no generic architecture model, no miniature trees, no people, no packaging, no text, no logo, no collage, no watermark.
Vertical 4:5 composition.

Create a highly realistic premium product photograph of KVART, a contemporary modular architectural construction kit.Use the approved KVART brand identity reference and the approved KVART hero product image as visual references.PRODUCT:
A starter kit designed to build one contemporary modular residential building, with the possibility of rearranging its components into alternative compositions.Show a carefully art-directed product arrangement:One partially assembled or fully assembled architectural model matching the approved hero product.An open premium cardboard kit box with a neatly organized insert.A selection of loose architectural components that visibly match the building.A folded minimal assembly instruction booklet with simple geometric diagram artwork.PRODUCT DESIGN:
The construction elements are predominantly matte architectural grey plastic, with a restrained selection of cobalt blue, orange and occasional lime accent pieces. The components should look like refined architectural model-making objects, not inexpensive colorful children’s toy blocks.PACKAGING DESIGN:
Contemporary collectible design brand aesthetic. Warm cream cardboard packaging, bold cobalt blue graphic fields, vivid orange accent details and carefully controlled lime accents. Strong geometric brand language inspired by the approved KVART identity. Preserve the approved wordmark and architectural symbol if the reference allows accurate reproduction. Otherwise leave clean blank branding areas for later typesetting.
The packaging should feel premium but realistically manufacturable, with believable proportions, folds, seams and an appropriate protective insert.COMPOSITION:
Three-quarter studio product photograph, open box in the foreground, assembled model slightly behind it, loose components neatly arranged in the composition, no clutter. Warm cream background, subtle natural shadows, realistic cardboard and matte plastic textures, sophisticated commercial product photography.All displayed parts must appear to belong to one coherent system. Do not invent technical connectors, visible magnets, electronic features or unsupported kit contents. Do not imply an exact quantity of parts.No fake text, no random labels, no watermark, no extra products, no floating components.

Show a carefully art-directed product arrangement:
— One partially assembled or fully assembled architectural model matching the approved hero product.
— An open premium cardboard kit box with a neatly organized insert.
— A selection of loose architectural components that visibly match the building.
— A folded minimal assembly instruction booklet with simple geometric diagram artwork.PRODUCT DESIGN:
The construction elements are predominantly matte architectural grey plastic, with a restrained selection of cobalt blue, orange and occasional lime accent pieces. The components should look like refined architectural model-making objects, not inexpensive colorful children’s toy blocks.PACKAGING DESIGN:
Contemporary collectible design brand aesthetic. Warm cream cardboard packaging, bold cobalt blue graphic fields, vivid orange accent details and carefully controlled lime accents. Strong geometric brand language inspired by the approved KVART identity. Preserve the approved wordmark and architectural symbol if the reference allows accurate reproduction. Otherwise leave clean blank branding areas for later typesetting.The packaging should feel premium but realistically manufacturable, with believable proportions, folds, seams and an appropriate protective insert.COMPOSITION:
Three-quarter studio product photograph, open box in the foreground, assembled model slightly behind it, loose components neatly arranged in the composition, no clutter. Warm cream background, subtle natural shadows, realistic cardboard and matte plastic textures, sophisticated commercial product photography.All displayed parts must appear to belong to one coherent system. Do not invent technical connectors, visible magnets, electronic features or unsupported kit contents. Do not imply an exact quantity of parts.No fake text, no random labels, no watermark, no extra products, no floating components.Landscape 4:3 composition.

ТРЕТИЙ ЭТАП: Создание KVДля KVART были разработаны пять основных Key Visual, раскрывающих продукт, его упаковку и визуальный характер бренда. Отдельное внимание уделено вариативности сборки: визуалы демонстрируют, как единая система модулей позволяет создавать различные архитектурные композиции.
Дополнительно разработан Key Visual специальной серии «Брежневка», вдохновлённой типологией советской жилой архитектуры. Серия расширяет концепцию бренда за счёт узнаваемых архитектурных отсылок и формирует основу для будущих тематических коллекций.

Генерация кейвизов на носителяхCreate a cohesive advertising campaign presentation board for KVART, a contemporary modular architectural construction brand.Show FIVE DISTINCT, INDEPENDENT advertising key visual applications of ONE unified campaign concept, arranged as a clean professional graphic design presentation.IMPORTANT: These are five different advertising layouts for different media, NOT five unrelated creative concepts, NOT five crops of the same poster, and NOT a collage of random images. Each layout must be visually distinct and clearly designed for its own advertising format, while maintaining a recognizable shared campaign identity.BRAND:
KVART — a modular architectural construction kit that allows people to build their own miniature cities.CORE CAMPAIGN IDEA:
«A CITY GROWS FROM A BLOCK.»The recurring signature visual is a striking cobalt blue architectural foundation block with a miniature modular city growing out of it.The city consists of sophisticated geometric buildings made predominantly of matte architectural grey plastic, with consistent modular proportions and subtle visible construction joints. Use carefully placed vivid orange architectural volumes and restrained lime accents.The architectural language should feel like contemporary experimental architecture and collectible design, not a children’s toy.The signature cobalt blue block, recognizable miniature city silhouette, grey architectural modules, orange accents and consistent art direction must appear throughout all five visuals.BRAND COLORS:
Cobalt blue #2457F5.
Orange #FF6338.
Warm cream #F5F0E6.
Lime #D9F56B.
Architectural grey #8B8B87.ART DIRECTION:
Bold contemporary graphic design, playful urban imagination, premium architectural product photography, sophisticated collectible design aesthetic, expressive geometry, strong graphic hierarchy, realistic matte plastic materials, precise lighting and shadows.FIVE ADVERTISING APPLICATIONS:01 — OUTDOOR BILLBOARD.
A wide horizontal billboard composition. The architectural city growing from the cobalt blue foundation block occupies the right half. A large clean area on the left is reserved for the headline:
«СОБЕРИ, КАК ХОЧЕШЬ»
Strong silhouette, immediate readability, minimal composition.

02 — CITY BUS ADVERTISING WRAP.
A realistic modern white city bus shown from a rear three-quarter side angle. Its side carries an elongated horizontal adaptation of the same campaign image. The cobalt blue block anchors one end, while the recognizable modular miniature city extends along the vehicle. Integrate the short headline:
«СОБЕРИ КАК ХОЧЕШЬ»
The advertisement must look realistically applied to the bus body.03 — VERTICAL CITYLIGHT POSTER.
A vertical composition with the cobalt blue foundation block in the lower third and the same miniature city growing upward. A few small geometric modules suggest upward movement. Headline:
«ТВОЙ ГОРОД. ТВОИ ПРАВИЛА.»
Strong vertical rhythm and recognizable campaign imagery.04 — PRINT MAGAZINE ADVERTISEMENT.
A refined editorial close-up of the same campaign object, photographed from a slightly elevated three-quarter angle. The blue foundation block sits in the lower center, with the modular city rising above it. Use sophisticated negative space and a more intimate composition.
Headline:
«НЕ ГОТОВЫЙ ГОРОД. ТВОЙ ГОРОД.»05 — DIGITAL ADVERTISING BANNER.
A dynamic horizontal composition showing the same modular city in the process of assembly. The cobalt blue foundation block anchors the image. A few recognizable grey architectural volumes are suspended around the main structure, suggesting the moment of construction. Preserve the same campaign object language and visual signature.
Headline:
«СОБЕРИ СВОЙ МИР»LAYOUT OF THE PRESENTATION BOARD:
Display all five advertising applications as separate, clearly delineated design panels on one large warm cream presentation canvas.Use a carefully structured editorial grid:* Billboard: large horizontal panel.
* Bus wrap: wide horizontal panel.
* Citylight: vertical panel.
* Magazine advertisement: vertical panel.
* Digital banner: horizontal panel.Give each panel its own proportions and breathing room. Include all five applications exactly once.Use a consistent graphic system, aligned edges, subtle neutral separators and a refined design-studio presentation aesthetic.The presentation board must show five genuinely different compositions with the same campaign visual identity.

TYPOGRAPHY:
Use clean contemporary sans-serif typography. Russian Cyrillic headlines should be short, legible and correctly spelled. If accurate lettering is not possible, leave clean blank text areas for manual typesetting. Do not substitute fake or malformed Russian letters.LOGO:
Reserve space for the approved KVART logo in each relevant advertisement. Do not invent or redraw the logo.FINAL OUTPUT:
A professional advertising campaign case-study board suitable for a visual identity and branding presentation. High-end graphic design portfolio quality, realistic media mockups where appropriate, consistent art direction, clear visual storytelling.No unrelated campaign concepts, no additional advertising panels, no random slogans, no fake QR codes, no invented brand elements, no watermarks.Landscape 16:9 presentation board.

ЧЕТВЕРТЫЙ ЭТАП: Разработка промо материалов и мерчаНа основе разработанной айдентики были созданы визуалы промо материалов и мерча KVART. При генерации использовались ранее определенные принципы визуальной системы: фирменная цветовая палитра, геометрические формы, типографика и графические элементы. Промпты адаптировались под формат и назначение каждого носителя, сохраняя целостность образа бренда.

Мерч
01. Шопер
Плотный хлопок, модульная сетка, графика с архитектурными пиктограммами.
Photorealistic commercial product photograph of a premium heavy cotton canvas tote bag designed for KVART, a contemporary modular architecture design brand. Cobalt blue canvas, bold minimal cream modular grid graphic inspired by architectural floor plans, small vivid orange accent, restrained typographic logo area to be added later, functional long handles, realistic stitching and fabric texture, neatly structured bag standing upright, warm cream seamless studio background, soft directional lighting, accurate proportions, sophisticated urban design merchandise, no illegible lettering, no watermark, vertical 4:5.
02. Значки / пины
Коллекционный объект в форме абстрактного здания или отдельного модуля
Photorealistic macro product photograph of a collectible enamel pin for KVART, shaped like a tiny abstract modular architectural building assembled from three simple geometric volumes. Cobalt blue, warm cream and vivid orange enamel sections, polished metal outline, clear deliberate silhouette, small premium collectible design object, shown on a warm cream card with a subtle modular grid, realistic enamel reflections, accurate metal pin craftsmanship, soft studio shadows, contemporary design merchandise, no text, no watermark, vertical 4:5.
03. Кепка
Кремовая кепка с небольшой вышивкой-иконкой здания и цветовым акцентом.
Photorealistic premium product photograph of a warm cream cotton baseball cap created for KVART, a playful contemporary architectural construction brand. Minimal cobalt blue embroidered geometric icon representing a modular miniature building, tiny vivid orange embroidered accent, carefully stitched curved brim, realistic cotton twill texture, precise embroidery detail, front three-quarter view, cap resting naturally on a cream studio plinth, soft directional daylight, restrained premium merchandise art direction, no fake lettering, no watermark, vertical 4:5.

Торговая площадкаCreate a highly realistic retail merchandising display for KVART modular architectural construction kits inside a contemporary hobby and creative supplies store.DISPLAY:
A compact countertop retail display unit positioned on a believable store shelf or counter.DESIGN:
Warm cream structure, cobalt blue graphic panels, restrained vivid orange accents, subtle lime details. Contemporary modular graphic identity based on the approved KVART branding.PRODUCT PRESENTATION:
Several neatly arranged starter kit boxes, a few expansion kits and two assembled architectural miniature models displayed at eye level.Organize the products clearly with realistic retail logic and enough space for shoppers to inspect them.The construction kits should have sophisticated packaging with restrained graphic design, not colorful children’s toy packaging.ENVIRONMENT:
A modern Russian hobby retail store with shelves of craft supplies, stationery and creative products in the softly blurred background. Do not display existing retailer logos.MATERIALS:
Believable cardboard display construction, printed packaging, realistic shelving, practical retail proportions.PHOTOGRAPHY:
Eye-level three-quarter retail interior photograph, natural store lighting, crisp display focus, realistic material texture, premium commercial visual merchandising.Leave clean areas for accurate logo, product names and price labels to be typeset later.No gibberish text, no fake prices, no invented product claims, no floating boxes.Landscape 16:9.

Торговая площадка 2Create a premium photorealistic architectural visualization of a KVART exhibition booth at an international design fair. KVART is a contemporary modular architectural construction system for building miniature cities. Show a large immersive walk-in exhibition stand in a wide horizontal 16:9 composition, photographed from a front three-quarter angle at eye level.BRAND IDENTITY: A bold, cohesive palette of cobalt blue 2457F5, orange FF6338, warm cream F5F0E6, architectural grey 8B8B87, and restrained lime #D9F56B. Sophisticated contemporary architecture, collectible design, geometric forms, clean graphic composition. Avoid a childish toy-store aesthetic.ARCHITECTURAL STRUCTURE: A monumental rectangular cobalt-blue portal frames the entire booth, with a large white geometric KVART logo integrated into the upper beam. The open structure has crisp edges, substantial rectangular beams, and integrated spotlights.LEFT ZONE: A cobalt-blue feature wall with an oversized orange circle and cream geometric shapes. In front, a sculptural modular building made from stacked grey and cream blocks, recessed windows, cantilevered volumes, terraces, and a distinctive orange staircase. A pale plywood product counter displays miniature buildings and construction kits.CENTRAL ZONE: Open wooden shelving against warm cream walls showcases numerous miniature architectural models and neatly arranged product boxes. A large central workshop table holds modular blocks and partially assembled buildings. Visitors gather around it, assembling models and exploring the products. Simple geometric stools in blue, orange, lime, and cream surround the table.RIGHT ZONE: A monumental vertical architectural sculpture, approximately 3–4 metres tall, built from modular grey and off-white geometric volumes. Include stacked towers, open frames, deep window openings, cantilevered boxes, terraces, and prominent orange projecting volumes with arched openings. Small lime accents provide contrast. Place the sculpture on a cream platform against a cobalt-blue wall with an orange circle, cream geometric graphics, and a white KVART logo.

MATERIALS AND LIGHTING: Matte architectural plastic, powder-coated blue surfaces, pale birch plywood, cream-painted panels, and polished grey concrete flooring with blue geometric inlays. Realistic material thickness, modular joints, contact shadows, and physically plausible construction. Bright exhibition lighting with neutral overhead illumination and directional spotlights.Include 8–12 naturally posed adult visitors in understated contemporary clothing to communicate scale and interactivity. Keep the architecture and products as the main focus. Show the high industrial exhibition-hall ceiling with dark steel trusses and suspended lights.Professional architectural photography, realistic proportions, crisp geometry, balanced exposure, detailed textures, sophisticated art direction, natural perspective, high-end exhibition design portfolio quality.No unrelated branding, extra slogans, watermarks, fake QR codes, cartoon aesthetics, distorted people, impossible structures, excessive clutter, or illegible text.

WEB промо материалыCreate a striking outdoor advertising poster artwork for KVART, a modular architectural construction brand.
Design a high-fidelity desktop ecommerce homepage concept for KVART, a contemporary modular architecture construction brand.
Use the approved KVART visual identity and product hero image as references.
BRAND LANGUAGE:
Bold playful collectible design identity, modular graphic system, cobalt blue 2457F5, warm cream F5F0E6, vivid orange FF6338, restrained lime D9F56B.
WEBSITE STRUCTURE:
A clean editorial ecommerce homepage with:
1. A minimal navigation bar with brand logo placeholder, catalog, collections and shopping bag.
2. A large hero section featuring the approved architectural miniature.
3. A bold headline area and a clear primary CTA.
4. A compact introduction to the modular system.
5. A preview of the starter kit and expansion collections.DESIGN:
Warm cream background, strong geometric composition, precise grid, bold contemporary sans-serif typography, generous whitespace, confident art direction.
The product photography should feel realistic and consistent with the approved KVART campaign.
Russian-language interface. Use short neutral placeholder text blocks or blank text areas rather than generated gibberish.
Desktop website design, clean straight-on presentation, no browser frame, no device mockup, no fabricated reviews or discounts.
Landscape 16:10.