
«Между делом» — проект роботизированной автомойки, созданный вокруг идеи экономии времени. В рамках переосмысления первоначальная концепция получила новый визуальный язык, айдентику и рекламную кампанию. Бренд предлагает современный подход к уходу за автомобилем, превращая привычную рутину в быстрый и удобный процесс, который легко встроить в повседневную жизнь.
Автомойка
Здание автомойки «Между делом» выполнено в современном индустриальном стиле. Графитовый фасад дополнен яркими синими акцентами и системой навигации. Два автоматизированных моечных бокса и терминал оплаты обеспечивают быстрый и удобный сервис.

Create a highly photorealistic architectural visualization of a modern premium robotic car wash in an urban Russian environment.The building is a compact rectangular single-story structure with a dark graphite vertical metal facade and two large open washing bays.Inside the bays, show realistic stainless steel automated washing equipment, large cobalt blue rotating brushes and industrial lighting. Position a silver compact crossover inside the left bay.Add a bold cobalt blue horizontal stripe above the entrances, bright orange numerical wayfinding elements «01» and «02», and a freestanding dark payment terminal beside the first bay.Integrate the supplied «Между делом» logo as large illuminated signage on the upper facade, preserving its original geometry and proportions.Wet reflective asphalt, realistic water drainage, subtle snow along the sidewalks, overcast winter atmosphere, residential buildings in the background.Eye-level three-quarter architectural photography, 28 mm lens, natural perspective, physically accurate materials, realistic shadows, commercial architectural visualization.Prompt by Codex/Chat GPT, Image by Nana Banana
Айдентика
В логотипе идея знака — короткий заезд между делами. Две разомкнутые рамки напоминают въезд и выезд автомойки, а просвет между ними — путь автомобиля через неё.
1. Design a bold typographic logo and geometric brand symbol for a robotic car wash called «Между делом». Use heavy Cyrillic sans-serif lettering, compact proportions and modular geometric shapes inspired by movement and automated mechanisms. The identity should communicate speed, efficiency and simplicity. Minimalist vector style, strong contrast, black and orange colors, no 3D effects.2. Create a typography system for a contemporary robotic car wash brand. Explore bold condensed Cyrillic grotesque typefaces with heavy weights and geometric construction for headlines. Combine them with a clean, neutral sans-serif for supporting text. Focus on strong visual hierarchy, oversized typography, compact spacing and Swiss-inspired editorial layouts suitable for posters, signage and digital media.3. Develop a distinctive color palette for a modern automated car wash brand. Use saturated cobalt blue as the primary color, vivid orange for accents, soft lavender for secondary backgrounds, combined with off-white and deep black. The palette should balance industrial functionality with playful urban aesthetics. Present the colors as a clean brand identity study with clear hierarchy and bold contrasts.Prompt & design by Codex/Chat GPT
Кейвизы
Серия из пяти рекламных кейвижуалов раскрывает основные преимущества автомойки «Между делом». Динамичные фотографии процесса мойки сочетаются с крупной типографикой, контрастными цветами и геометрическими элементами, формируя единый визуальный стиль бренда.
1.1 Create a photorealistic commercial photograph of a modern automated car wash with two washing bays. Use a dark charcoal metal facade, cobalt blue architectural accents and a silver car inside the washing area. Add wet reflective asphalt, overcast winter daylight and realistic industrial materials. Wide architectural composition, natural reflections, no text or logos.1.2 Transform the supplied car wash photograph into a bold vertical advertising poster for «Между делом». Use a saturated cobalt blue background, oversized condensed Cyrillic typography with the headline «ЧИСТО ПО ПУТИ», white diagonal stripes and small orange accents. Integrate the original brand logo and preserve the photograph. Strong typographic hierarchy, asymmetric composition and contemporary editorial design.2.1 Generate a photorealistic close-up photograph of a silver car covered in thick white cleaning foam inside an automated car wash. Focus on detailed soap bubbles, wet windows, realistic reflections and industrial washing equipment in the background. Use a dynamic diagonal composition, natural cold lighting and premium automotive advertising aesthetics. No text or graphic elements.2.2 Create a vertical advertising poster using the supplied photograph of a foam-covered car. Apply the established «Между делом» visual identity with an off-white background, oversized black and orange Cyrillic typography reading «ДЕЛО В ПЕНЕ», small cobalt blue graphic elements and the original brand logo. Combine photography and typography into an energetic asymmetric composition while maintaining consistency with the advertising series.3.1 Create a dynamic photorealistic photograph of a silver car being cleaned by large cobalt blue rotating brushes inside an automated car wash. Focus on the side windows and mirrors, streams of water, white foam and realistic industrial machinery. Use a close-up perspective, detailed reflections, natural motion and dramatic industrial lighting. Premium automotive commercial photography without text or logos.3.2 Transform the supplied photograph of a car being cleaned by rotating brushes into advertising poster for «Между делом».Use oversized black condensed typography «ЧИСТО С КАЖДОЙ СТОРОНЫ», Integrate the supplied brand logo.
4.1 Generate a photorealistic rear three-quarter photograph of a silver car inside an automatic washing facility. Show detailed water droplets covering the rear window and metallic bodywork, fine water mist and cobalt blue washing equipment in the background. Use dynamic close-up framing, realistic wet surface textures and cinematic industrial lighting. High-end automotive advertising photography, no text or logos.4.2 Create a vertical advertising poster using the supplied photograph of a wet silver car. Apply a vivid orange background, oversized black and white condensed Cyrillic typography with the headline «КАПЛИ ПРОЧЬ», and small white diagonal graphic stripes. Position the photograph in the lower section using geometric cropping. Integrate the original brand logo and maintain the established visual identity.5.1 Create a photorealistic commercial photograph of a freshly washed silver car exiting a modern automated car wash. Use a dark graphite facade, cobalt blue architectural details, wet reflective asphalt and subtle urban surroundings. Show automatic washing equipment inside the building. Wide three-quarter perspective, soft overcast winter daylight, realistic materials and natural reflections. No typography or advertising elements.5.2 Transform the supplied photograph of the car wash into a vertical advertising poster for «Между делом». Use a pale ice-blue and off-white background with oversized condensed Cyrillic typography reading «ДАЛЬШЕ ПО ДЕЛАМ». Add cobalt blue geometric elements, vivid orange accents and small diagonal stripes. Position the photograph in the lower section and integrate the original brand logo. Maintain visual consistency with the previous four posters.Prompt & design by Codex/Chat GPT, Background by Nano Banana
Мерч


1. Create a photorealistic premium product mockup featuring a black car key fob attached to two branded keychains. The first is a vivid orange silicone strap with the «Между делом» wordmark, and the second is a rectangular brushed stainless steel tag engraved with the geometric brand symbol. Use realistic metallic reflections, detailed material textures and soft directional lighting. Arrange the objects on a dark concrete surface with cobalt blue accents.2. Generate a photorealistic studio mockup of a black washed-cotton baseball cap with a curved visor. Apply the supplied geometric brand symbol as raised embroidery on the front and the «Между делом» wordmark on the side. Emphasize realistic fabric texture, visible stitching and natural folds. Position the cap on a pale ice-blue concrete pedestal against a saturated cobalt blue background with subtle orange accents. Premium commercial product photography.3. Create a photorealistic product mockup of a structured off-white cotton canvas tote bag with thick woven handles. Apply the supplied blue «Между делом» wordmark and black-and-orange geometric logo to the front. Add a bold cobalt blue graphic stripe along the lower section. Preserve the original brand identity and proportions. Use realistic fabric textures, natural folds and soft studio lighting. Minimalist lavender background with subtle architectural shadows.Prompt by Chat GPT, Image by Nano Banana
Пространство
Create a photorealistic interior visualization of a modern robotic car wash for the brand «Между делом». Show a spacious industrial washing bay with stainless steel machinery, large cobalt blue and black rotating brushes, glass walls and bright linear ceiling lights. Use dark graphite wall panels with cobalt blue stripes, orange accents, the brand logo and bay number «02». Add realistic wet concrete flooring, drainage channels, water reflections and a silver car visible through the glass in the adjacent bay. Wide-angle architectural photography, realistic materials, precise industrial details and natural lighting.Prompt by Codex/Chat GPT, Image by Nana Banana
Промо
1.1 Generate a photorealistic close-up automotive photograph of the rear section of a silver car inside a modern robotic car wash. Show detailed water droplets covering the windows and bodywork, large cobalt blue rotating brushes and stainless steel washing equipment in the background. Use a dynamic diagonal perspective, realistic reflections and cool industrial lighting. Premium commercial automotive photography, no text or logos.1.2 Create a vertical 4:5 social media advertising design for «Между делом» using the supplied automotive photograph and established brand identity. Use a soft lavender background, oversized black condensed Cyrillic typography with the headline «МЕНЬШЕ РУТИНЫ», and cobalt blue and orange geometric accents. Integrate the original logo and supporting text «Больше времени на своё». Asymmetric editorial composition, strong visual hierarchy and contemporary graphic design.1.3 Create a photorealistic studio mockup of a modern black smartphone standing vertically on a rough light-grey concrete pedestal. Display the supplied finished advertising post inside a realistic Instagram interface with the account name «mezhdu.delom». Preserve the original typography, colors and composition without modifications. Use a cobalt blue and neutral grey studio background, realistic screen reflections, soft directional lighting and natural shadows. Premium commercial product photography.2. Create a photorealistic outdoor advertising mockup featuring three vertical illuminated poster frames mounted side by side on a weathered concrete wall. Insert the three supplied advertising posters «ЧИСТО ПО ПУТИ», «ДЕЛО В ПЕНЕ» and «КАПЛИ ПРОЧЬ», preserving their original designs, typography, colors and proportions. Show a modern dark graphite automated car wash in the background. Wet asphalt, overcast winter daylight, realistic glass reflections and natural architectural perspective. Professional urban advertising photography.Prompt & design by Codex/Chat GPT, Image by Nano Banana




