генеративная айдентика ECO
оригинальный проект
ECO — это уникальный бренд натуральных энергетиков. Напитки можно пить ежедневно без вреда для здоровья благодаря природным бодрящим компонентам в его основе: ройбуш, мате, зелёный чай.
генеративная айдентика
логотип
ПРОМТ Role. Experienced graphic designer specializing in modern, eco-friendly, premium brand identities. Task. Create and visualize several logo concepts for the natural energy drink brand «ECO». Brand Context. Product: Natural energy drinks (rooibos, mate, green tea base), taurine/caffeine-free, safe for daily use. Essence: Natural energy for every day. Character: Caring, exclusive, natural. Target Audience: Active 22-30 year olds (work/study), health and efficiency focused. Key Idea: An influx of natural, clean energy/vitality, without harming the body. Creative Direction: Break with Past: Avoid direct «red blood cell» metaphors (dots) from old branding. New Energy Focus: Convey natural energy influx via smooth wave, opening bud, soft glow, or elastic pulsation. Naturalness: Emphasize purity, life, growth. Avoid cliché leaves (unless highly stylized/unique). Emotion: Evoke positive, calm, confident feelings, not aggressive energy. Style: Premium, exclusive, elegant, concise. Modern, non-pretentious fonts.
шрифт и цвет
После идентификации шрифта через сервис whatfontis.com наиболее похожим оказался Moucha X Bold. Именно он и лёг в основу типографики новой айдентики.
ПРОМТ The palette should reflect the dual nature of the brand: Energy and vivacity: Dynamic, but not aggressive shades. Neon and acidic colors are prohibited. Naturalness and Care: Muted, complex, «natural» tones that evoke a sense of calm and trust. The ideal palette is a balance between «live» and «calm.» It should evoke associations with the pure energy of nature, not chemical stimulation.
Цветовая палитра и фотостиль были сгенерированы на основе дизайна из оригинального кейса
ПРОМТ Billboard ad for «ЕСО» natural energy drink. Minimalist, clean layout. Large background photo of a serene, energizing natural landscape (dewy forest). Text overlay in blocks: «daily boost from nature», «natural energizing». Small abstract logo top left. Brand name «ЕСО» bottom right. Small copyright text bottom left. Natural color palette, green and white. Fresh, eco-friendly vibe.
ПРОМТ Advertising poster. Minimalist, clean layout on a plain light background. Text-centric design with large, modern, sans-serif typography. Main text is «natural» on top, followed by «energizing» below. Small abstract text on the bottom. Very subtle, light green and beige color palette. Calm and pure vibe.
ПРОМТЫ Minimalist health and lifestyle posters with blurred motion photography. A young person in a grey hoodie walks dynamically on a light neutral background. Poster feature soft lighting, neutral tones, and the text «choose yourself» in clean sans-serif font. Rounded corners and minimal «eco» logo at the bottom. Calm and aesthetic composition, editorial feel, studio setting. A woman in beige clothes moves naturally with hair in motion. Poster feature soft lighting, neutral tones, and the text «health starts here» in clean sans-serif font. Rounded corners and minimal «eco» logo at the bottom. Calm and aesthetic composition, editorial feel, studio setting.
ПРОМТЫ A4 document, a formal «cooperation agreement». Minimalist corporate style. The header is the title «cooperation agreement» in large, bold font. The main text is in a standard serif font, aligned to the width. The phrases «The employee undertakes to perform their work functions» and «optimal efficiency, quality, and speed» are clearly visible. Clean, official look, on a white background. Product photography of a minimalist tote bag featuring a printed «ECO» logo (provided), held by a person wearing a white t-shirt and black trousers. The scene is shot in a studio with warm diffused daylight, creating gentle shadows and a natural atmosphere.
ПРОМТ Product photo of a tall beverage can for «ЕCO» natural energy drink. Minimalist, clean design on a white background. The can is metallic with a matte finish. Main text «natural energy» is prominent. Brand name «ЕCO» is large and stylized. Secondary text in smaller font: «rich in antioxydants», «no artificial flavours». Volume «330 ml» at the bottom. Color palette: natural greens and white. Fresh, eco-friendly look.
пространство представляет из себя торговую точку с полками из энергетиков
ПРОМТ Photorealistic 3D render of a premium ECO energy drink concept store interior. The scene features a minimalist, geometric display stand made of matte glass, matte steel, and light natural oak. The ECO energy drink cans, in stylish aluminum, are the main heroes, displayed on the stand and on a separate podium as art objects. The atmosphere is clean, exclusive, and serene, resembling a modern art gallery. Lighting is soft, diffused, and accent, creating gentle highlights on the cans and a sense of purity. The ECO logo is prominently placed on the frontal part of the stand.
источники
1. Создание промтом: deepseek 2. Генерация логотипа, шрифта и цветовой палитры: ChatGPT 3. Создание фотостиля: ChatGPT, Qwen, Recraft 4. Создание мокапов: ChatGPT, Recraft
