
Данный проект демонстрирует то, каким образом искусственный интеллект способен изменить и переосмыслить уже существующий проект. В качестве исходного проекта был взят бренд придуманный мною в конце первого курса.
В ходе разработки проекта были использованы следующие инструменты: Recraft — для генерации айдентики, носителей и пространства; Krea — для генерации айдентики и пространства; Ideogram — для генерации айдентики и носителей. Whatfontis — для поиска шрифтового решения.
Исходный проект
Ведьмин котелок — это не просто бренд натуральной косметики, а уникальная возможность стать самым настоящим колдуном или чародейкой не выходя из дома! Компания создает наборы для изготовления косметики собственными руками дома.
Ребрендинг глазами ИИ
Логотип
/promt: A minimalistic, low-detail logo for the «WITCH’S CAULDRON» homemade cosmetics brand. The logo features a silhouette of a witch’s hat and a cauldron. The text «WITCH’S CAULDRON» is written in a cursive style. The background is white.
Типографика
/promt: Generate a mockup of printed materials (paper, envelope, business cards) on a white background for the WITCH’S CAULDRON homemade cosmetics brand as it was made by Pre-Raphaelites using white and black colors. The text «WITCH’S CAULDRON» is written in a cursive style.
/promt: Create a minimalisctic, low detail logo for WITCH’S CAULDRON homemade cosmetics brand as it was made by Pre-Raphaelites
Contane Condensed Extralight font
Цветовая палитра
/promt: Generate a color pallete (3 and more) for the WITCH’S CAULDRON homemade cosmetics brand as it was made by Pre-Raphaelites.
Носители
/promt: A photo of a mockup of a shopper bag on a neutral background for the WITCH’S CAULDRON homemade cosmetics brand. The shopper bag has a vintage design with a Pre-Raphaelite style. There is a label on the box that says «WITCH’S CAULDRON homemade cosmetics». The background is neutral and clean.
/promt: A photo of a mockup of a box on a neutral background for the WITCH’S CAULDRON homemade cosmetics brand. The box has a vintage design with a Pre-Raphaelite style. There is a label on the box that says «WITCH’S CAULDRON homemade cosmetics». The background is neutral and clean.
/promt: A photo of a mockup of a long sleeve with a vintage Pre-Raphaelite style design on a neutral background. The long sleeve is part of the WITCH’S CAULDRON homemade cosmetics brand. There is a label on the long sleeve that says «WITCH’S CAULDRON homemade cosmetics». The background is clean and neutral.
/promt: A photo of a mockup of a soap on a neutral background for the WITCH’S CAULDRON homemade cosmetics brand. The soap has a vintage design with a Pre-Raphaelite style. There is a label on the soap that says «WITCH’S CAULDRON homemade cosmetics». The background is neutral and clean.
/promt: A photo of a mockup of a bath bomb on a neutral background for the WITCH’S CAULDRON homemade cosmetics brand. The bath bomb has a vintage design with a Pre-Raphaelite style. There is a label on the bath bomb that says «WITCH’S CAULDRON homemade cosmetics». The background is neutral and clean.
/promt: A photo of a mockup of a t-shirt on a neutral background for the WITCH’S CAULDRON homemade cosmetics brand. The t-shirt has a vintage design with a Pre-Raphaelite style. There is a label on the t-shirt that says «WITCH’S CAULDRON homemade cosmetics». The background is neutral and clean.
/promt: A photo of a mockup of a vintage Pre-Raphaelite style towel with the text «WITCH’S CAULDRON homemade cosmetics» on it. The towel is placed on a neutral background.
Постеры
/promt: A captivating Pre-Raphaelite-inspired advertising poster for WITCH’S CAULDRON homemade cosmetics brand. The background is a collage of abstract things, flower and textures. The poster is printed on high-quality paper, with cursive style typography stating ’WITCH’S CAULDRON — discover the enchantress within you’.


Пространство
Входная группа
/promt: Photography a outside shop for the homemade cosmetics brand as it was made by Pre-Raphaelites. They sell not only cosmetics, but also various bathroom accessories. Inside is a magical, cozy atmosphere.


/promt: Photography a shop for the homemade cosmetics brand as it was made by Pre-Raphaelites. They sell not only cosmetics, but also various bathroom accessories. Inside is a magical, cozy atmosphere.
Инструменты
DeepL // https://www.deepl.com/en/translator
ideogram.ai// https://ideogram.ai/t/explore
Krea // https://www.krea.ai/home
Redraft // https://www.recraft.ai