D&AD | brief «Netflix» | good things can come from anywhere
We were challenged to create an advertising campaign for Netflix that will motivate British people to watch non-english content and provoke cultural dialogue between them. That’s why we’ve created «comes from». It’s an advertising campaign that encourages people to pay attention to the pieces of another culture that are already inside their daily lives by posters and stickers placed outdoors. «Comes from», as well, informs them about the importance of cultural exchange by covering up the web space with special posts, insta stories, playlist covers and so on.
Offline part.
Stickers that inform people about pieces from another culture which are already inside British one.
They are placed on the doors right next to the entrance or next to the place where person can find this certain object.
Posters that have the same aim. They are placed near the objects from another culture.
Online part.
Web space is filled with messages about the fact that everything that is on the Internet exists only because of cultural exchange between people from all over the world.
