dna lab — ребрендинг

Для начала описала проект и попросила claude и qwen придумать новые визуальные метафоры и пробные макеты с ними

Qwen:
Метафора: ДНК — это поток. Информация течёт, как жидкость, принимая форму сосуда.
Визуальный язык:
Жидкие, текучие формы вместо жёстких частиц
Градиенты, переливы, эффект ртути/жидкого металла
Капли, волны, поверхности натяжения
Цвета: хром, перламутр, глубокий чёрный с бликами

Claude:
Новая метафора: «Резонанс»Суть: у живого организма свой ритм — пульс, дыхание, волна. У ИИ свой — такт процессора, ступенчатый цифровой сигнал. Это два разных языка: аналоговый и цифровой. DNA Lab — место, где они входят в резонанс, то есть начинают звучать в одной частоте и понимать друг друга.

Для финальной метафоры и фирменного стиля выбрала работать в claude.

Claude:
«Человек сложный, а ИИ раскладывает его на понятные слои. Образ знаком всем: МРТ, разрезанное яблоко, годовые кольца.»

Фирменные цвета, логотип и шрифт были созданы и подобраны в чате Claude

для создания макетов в начале я прописала такой промпт, а далее уже объясняла подробнее запрос:
You are designing a poster series for «dna lab», an AI genetics startup. Its DNA test kit and app analyse your genome «layer by layer». Brand metaphor: SLICES — something complex cut into thin horizontal layers that become clear and readable, like an MRI scan.Follow this brand system in every poster:
— Colors: Milk F1F1EE (main background), Graphite 1C1C1E (text, dark backgrounds), Mist B8BAB5 (soft grey shading), Frost (translucent frosted white glass), Scan cyan 2EC4D6 (the only accent; use it only for thin lines, one highlighted slice or a full background, never for small text on white).
— Typography: a clean geometric grotesque like Inter Tight for headlines — lowercase or sentence case, medium weight, very tight letter spacing, large sizes. A monospaced font like JetBrains Mono for small labels such as «layer 07 / 24». No other fonts.
— Imagery: objects cut into thin horizontal slices floating slightly apart, frosted glass, matte white surfaces, soft diffused studio light, clean minimal backgrounds, high-end editorial product photography. One thin cyan scan line may cross the image.
— Graphic elements: thin horizontal lines, layer numbers in monospace, generous empty space.
— Layout: Swiss-style grid, 6% margins, the logo «dna lab» small in a corner, headline large, one small monospace label.
— Avoid: DNA double helix, particles, glowing neon, gradients, sci-fi effects, extra text, decorative fonts, stock-photo look.
Do not generate anything yet — reply «ready».
Flat 2D vector style, geometric, precise, no gradients, no shadows, no 3D, no texture, no extra elements, no text.
Centered, generous empty space around the mark, square format.

промпты для плакатов:
Poster 1, vertical 2:3. Background Milk #F1F1EE.
Center: a matte white sphere sliced into ten thin horizontal layers floating slightly apart; the seventh slice is tinted cyan #2EC4D6. Soft shadow below.
Top left: the attached «dna lab» logo, small, graphite. Top right, small monospace label: «layer 07 / 24».
Bottom left, large headline in graphite, two lines, exactly: «You’re more / than you see.»
Nothing else on the poster. Spell all text exactly as given.Poster 2, vertical 2:3. Solid background Scan cyan #2EC4D6.
Center: a huge number «24» in graphite #1C1C1E, filling 70% of the poster width, cut by two thin horizontal gaps into three slices; the middle slice is shifted slightly right, the bottom slice slightly left.
Top left: the attached «dna lab» logo, graphite, small. Top right, small monospace label: «full scan».
Bottom left, headline in graphite, two lines, exactly: «You, / in 24 layers.»
Flat graphic design, no photo, no texture. Spell all text exactly as given.

Промпт для генерации мокапа:
Place the attached poster designs into a realistic mockup photo.
Keep the posters EXACTLY as they are: same layout, same colors, same typography, same text, same logo. Do not redraw, retype, translate or restyle anything on them — treat them as printed images.
Only adapt perspective, lighting, shadows, reflections and paper texture to the scene.
Photorealistic, natural light, editorial photography, no extra text or logos in the scene.
Scene: a backlit city light poster box at a modern tram stop, overcast evening, wet asphalt with reflections, blurred passers-by in the background. The white «You’re more than you see.» poster is inside the box, glowing evenly from behind, with subtle glass reflections.

Промпт для макета:
1 вариант Horizontal billboard, generate in 3:2, it will be cropped to 2:1, so keep all key elements inside the central horizontal band and leave the top and bottom 12% as plain background.
Background Milk #F1F1EE, perfectly flat and even so it can be extended.
Right half: a matte white sphere sliced into ten thin horizontal layers floating slightly apart, the seventh slice tinted cyan #2EC4D6; one thin cyan scan line runs across the whole billboard through that slice.
Left half: huge headline in graphite, two lines, exactly: «See / deeper.» Under it, smaller: «DNA test, read by AI, layer by layer.»
Bottom right corner: the attached «dna lab» logo. Bottom left, small monospace label: «dnalab.com».
итоговый вариант Billboards are read in 3 seconds: maximum 10 words in total, very large type, lots of empty space. Spell all text exactly as given.
Same layout as the previous billboard, but background Graphite 1C1C1E, headline «Layer / by layer.» in Milk F1F1EE, and the object is a stack of seven thin frosted glass plates in isometric view with the fourth plate glowing cyan #2EC4D6. Logo in white. Spell all text exactly as given.Промпт для мокапа:
Photorealistic photo of a large blank white horizontal billboard 2:1 on a roadside in a modern city, overcast daylight, wet asphalt, a few blurred passing cars, shot from street level at a slight angle. Billboard face completely empty white. Documentary style, no text anywhere. Format 3:2. Place the second attached image onto the blank billboard in the first image. Match the perspective, the lighting and the slight reflections; keep everything else unchanged.

Макеты сайта и приложения я генерировала в Claude, он хорошо умеет собирать векторную графику. Далее использовала эти макеты при генерации мокапов

Промпт для шоппера:
Use the first attached photo ONLY as a reference for the scene, pose, camera angle and lighting. Do not copy its brand, text or graphics.Photo: a person walking to the right, cropped from the waist down, wearing loose black trousers and dark grey-silver trail sneakers, holding a white cotton canvas tote bag by its long handles in one hand at knee height, mid-step. Light grey square floor tiles, plain light grey wall behind. Direct on-camera flash, crisp hard shadow on the wall and floor, slightly cool tones, candid editorial fashion photo, slight motion in the legs, the bag sharp.Print on the tote, flat screen print, no gradients, no 3D:
— top center, small (about 1/8 of the bag width): an isometric stack of five thin square plates drawn as clean graphite 1C1C1E outlines, slightly separated; the middle plate filled solid cyan 2EC4D6;
— bottom left, large, spanning about ¾ of the bag width: the attached «dna lab» wordmark in graphite, exactly as in the file, with its thin horizontal cut through the letters.
Nothing else printed on the bag. The print follows the folds of the canvas and has a slight ink texture.

1) промпт:
Photorealistic close-up of a hand holding a modern smartphone with thin black bezels, the attached app screenshot displayed on the screen.
Keep the screenshot EXACTLY as it is: same layout, same text, same fonts, same colors, same cyan and graphite bars. Do not redraw, retype or crop it — it fills the whole display edge to edge, with no extra status bar or interface added.
The hand holds the phone naturally from the lower right, thumb resting on the side, the screen facing the camera at a slight angle and clearly readable.
Background: soft milky white #F1F1EE, softly out of focus. Soft diffused daylight, gentle shadows, subtle screen reflection. Minimal editorial product photography, calm and clean, no other objects, no text in the scene.2) промпт:
Edit the attached image. Keep the ring, carabiner, chains, USB drive, round tag, background, lighting and composition exactly the same. Fix only two objects so they are physically realistic and could actually be manufactured:1. The cyan logo charm is made of five separate cyan acrylic slices stacked vertically and held together by one thin polished steel rod running vertically through the center of all five slices, with tiny steel spacer washers between them so the small gaps stay visible. The middle slices are shifted slightly right along their width. The rod ends in a steel eyelet at the top where the chain attaches.2. The key must be ONE solid piece of polished steel: a normal key shaft and bit at the bottom, and at the top a flat rectangular steel bow plate. The chain goes through a round hole in the top of the plate.No floating parts anywhere: every element must be physically connected.