Branding for «Snow COROLEVA»
& quo; Snow Queen» — show, action in that takes place in a world that connects magic, cyberpanc-esthetics and fantastics
Metaphor
==History==The series is based on matric snowfall, in which lost Kai We researched cyberpank aesthetics and interpreted it for a wide Russian audience of filmmen, using the following elements: — matrix patterns as a bright association with programmers, a also an element of a cult film with the name — a cold paler from cyberpank with muffled blue flowers, more understandable and close to the Russian audience.
Andentics
By bringing together the ideas of Andersen’s fairy tale «Snow Queen» and our reading of cyberpank aesthetics, we have come to the following brand-style constants: «Twin snowflakes represent the memory of the people that remains in the crystal crate after cryogen frost, a binary code that refers to the cyber stylist of the TV series — parter as an image of the interconnectedness of human events and lives.
Collation
As a music artist who’ll come up with a track for the show, we’ve chosen Lisa ooes to perform, because all of her work has a melancholy and charming anthuracy. She also has experience in writing tracks related to the winter season. Moreover, cooperation will also help to promote social media, since Lisa has joint tracks with world-renowned artists on various music platforms.
Drinkit’s cooperation, Russia’s first digital coffee shop, with the Snow Queen series, is ideal for promotion. Both projects target a young, technologically advanced audience, creating synergies. Drinkit offers a unique experience that brings together coffee and technology, which is consistent with the theme of the series. Special drinks inspired by characters and the active promotion of this action on social media will help to attract attention and interest in the project.
