Ребрендинг бренда татарского хлеба BASH
О проекте
За основу мною был взят проект 1 модуля 2 курса, посвященный татарскому бренду хлеба БАШ. В данной работе я переосмысляю айдентику бренда с помощью разработки новых визуальных решений и концепций.
Ссылка на прошлый проект: https://portfolio.hse.ru/Project/226672
Ребрендинг глазами AI
В ходе работы над проектом, я использовала такие ресурсы, как Recraft.ai, MyFonts и Adobe Firefly. В качестве референса я взяла стилистику Prism Aura из Recraft.ai. Генерация логотипа выполнена с помощью нейросети Recraft.ai, а поиск шрифтового решения — MyFonts.
Промпт: generate a layout of printed materials (paper, envelope, business cards, pencil, notebook) on a white background for the BASH bread brand in an oriental style using yellow, red, green, blue and white colors.
Для генерации плакатов была использована нейросеть Recraft.ai. Промпты:
1. A poster for the BASH bread brand in a realistic style. The poster features a close-up of a real house with round loaves of bread and berries flying in the sky. At the top is written in bold handwriting: «A taste that will make you fly to the sky with pleasure.» The poster is printed on high-quality paper with the BASH logo, text sentences about our company and bread, and a small QR code at the very bottom on the side.
2. A poster for the BASH bread brand in a realistic style. The poster shows a close-up of a girl with black hair of Asian appearance in a national Tatar green costume with a green skullcap on her head, holding a round loaf of bread in her hands. Background: a field with ears of corn and a blue sky with clouds. The poster is printed on high-quality paper with the BASH logo, text sentences about our company and bread, and a small QR code at the very bottom on the side.
3. Font poster for the bread brand BASH. The poster depicts many complex font compositions with the word BASH and an ornament. The poster is printed on high-quality paper with the «BASH» logo, as well as a small QR code at the very bottom on the side.
4. A poster of the BASH bread brand in the style of realism. The poster shows a close-up of bread with berries and white wings. Behind the bread, huge letters of the BASH logo fly. The poster is printed on high-quality paper with the BASH logo, text sentences about our company and bread, and a small QR code at the very bottom on the side.
5. Create an oriental-style print with an ornament of bread with berries for the BASH brand on a white transparent background.
6. Create an oriental-style print with an ornament of bread with berries for the BASH brand on a white transparent background With logo BASH.
Все мокапы были отдельно сгенерированы в нейросети Recraft.ai. Промпты:
1. Paper square poster white which is glued to a street wall on the street in the city of russia Kazan. 2. Paper poster which is glued to a street wall on the street in the city of Russia Kazan against the background of a mosque.
Дополнительные носители
Промпт: Create a variety of stickers with a white border in an oriental style with an ornament, bread and berries for the BASH bread brand on a black background.
Промпт: White notebook closed on black clean background.
Промпт рисунка: Create an oriental-style print with an ornament of bread with berries for the BASH brand on a white transparent background.
Промпт мокапа: White oversized t-shirt on asian girl with hair in bun and short bangs on black background.
Промпт рисунка: Create a print with a round bread and the BASH logo in the middle at the very top.
Промпт мокапа: White business card on black transparent background.
Промпты рисунков: 1. Create a print with a round bread and the BASH logo in the middle at the very top. 2. Create a print with round bread with flying berries in the hands.
Промпт мокапа: Generate white apron on clean transparent black background.
Варианты упаковки
Эскизы упаковки, сделанные в нейросети Recraft.ai.
Промпт: Generate 3D rendering of 3 models of real cardboard round flat packaging with ornament for bread BASH.
Упаковка, сгенерированная в нейросети Adobe Firefly.
Промпт: Сгенерируй 3D-рендеринг 3-х моделей настоящих картонных круглых плоских коробок для бренда хлеба BASH.
Промпт: Сгенерируй фотографию на которой настоящие круглые коробки для бренда хлеба БАШ стоят на полке в продуктовом магазине среди другого хлеба.
Производственный цех
Мое здание — это производственный цех. Фотографии сгенерированы в нейросети Recraft.ai.
Промпт: Take a close-up photo of a building in a production facility where bread is made. a red brick building with smoke coming out of the pipes, against the backdrop of a city in Russia.
Промпт: Take a close-up photo of the entrance to the building with a sign on which it is written in large letters BASH of the production workshop where bread is made. a red brick building with smoke coming out of the pipes, against the backdrop of a city in Russia.
Интерьер внутри цеха.
Промпт: Take a photo of the interior of the production workshop where bread is made. inside there are combines for bread production.
Ссылки на использованные в проекте ресурсы
1. Recraft.ai — https://www.recraft.ai
2. Adobe Firefly — https://www.adobe.com/products/firefly.html
3. MyFonts — https://www.myfonts.com
