Летний фестиваль вина VINEYARD ребрендинг с ИИ
Проект иллюстрирует потенциал искусственного интеллекта в процессе ребрендинга уже существующего бренда. Новое видение и позиционирование проявляются на всех уровнях коммуникации: фирменная айдентика, рекламные плакаты, оформление интерьера. В качестве примера для ребрендинга был выбран мой проект, посвящённый разработке фирменного стиля для летнего винного фестиваля.
Первоначальный проект
Ребрендинг глазами ИИ
В ходе разработки этого проекта, мною будут использованы такие ресурсы, как ideogram, RocketAI, Adobe fonts и Leonardo Ai. Я использовала стилистику предыдущего проекта как опору, интегрируя элементы как вихрь в промпты для достижения желаемого эффекта. Генерации логотипа выполнена с помощью нейросети Leonardo Ai, а поиск шрифтового решения— Adobe fonts.
Айдентика
/imagine prompt: create a logo for the summer wine festival «Vineyard»
Для типографического решения была использована нейросеть по поиску шрифтов Adobe Fonts
/imagine prompt: create a layout of corporate printed products (envelope, letterhead, business card) for the summer wine festival VINEYARD, top view, made in a purple-pink color palette, with the addition of yellow using minimalistic vector illustrations of a swirl of grapes and fruits, it is necessary to print the word VINEYARD
Плакаты и билборды
(2) /imagine prompt: A captivating advertising poster for the VINEYARD summer wine festival, inspired by a whirlwind of emotions. The photo shows a transparent glass bottle of VINEYARD wine. The background is a collage of bottle shapes, grapes, berries. The poster is printed on high-quality paper with a bold font «VINEYARD — summer wine festival. 22.07».
(1-3) /imagine prompt: Creative and attractive advertising poster for the Vineard summer wine festival contains a bottle of wine from which fruits and berries are poured. It says in bold letters «WINE. SUMMER. FESTIVAL». It lies on the grass, next to it is a swirl of fruits. The background is grass and natural vibrations, made in the form of an abstract collage of different textures.
/imagine prompt: create a realistic wine festival advertisement. The advertising poster for the vineyard wine festival features a swirl of fruits, grapes. Large and bold typography, stylized as a collage, reads «WINE. SUMMER. FESTIVAL». The design is eye-catching in soft warm colors, but bright.
/imagine prompt: minimalistic and the background is clean, the advertising poster includes young people who are relaxing in the meadow. The poster is modern. The typography is in the center and is simply white and strict. Lots of fruits with very real shadows. Vineyard Summer Wine Festival
/imagine prompt: create a poster layout for the Vinoyard Summer Wine Festival, which shows young people relaxing in a meadow. The poster is on a beach. Young people look at it and want to go there. The poster is bright, juicy
/imagine prompt: create a realistic poster layout for the summer wine festival VINEYARD in the urban environment of St. Petersburg on billboards
Все постеры и мокапы хотят передать атмосферу и настроение фестиваля вина, а так же привлечь внимание
Дополнительные носители
/imagine prompt: create a t-shirt mockup for the Vineyard Summer Wine Festival featuring a person. He or she is standing in a meadow with the festival in the background. The t-shirt is white. The t-shirt has «Summer.Wine.Festival» written on it in purple
/imagine prompt: Young people are holding signs saying «Wine. Summer. Festival» and «Vineyard», behind them is a wine festival
(кепка) /imagine prompt: create a realistic mockup of a cap on a young man, it says «Vineyard» or «Wine» on it, with a wine festival in the background
(пакет/шопер) create a realistic gift bag for the summer wine festival, it says «Wine.Summer.Festival», the bag is on a summer chair, the background is grass, the bag is whit
(билет) /imagine prompt: create a realistic mockup of a summer wine festival ticket, it says «Vineyard», «20.07», it is lying on the grass, it has abstract fruits and berries on it
(афиша) /imagine prompt: create a realistic brochure mockup for Vineyard Summer Wine Festival, it is held in hands, the background is grass, it has abstract fruits on it
(фургон) /imagine prompt: create a realistic mockup of a food truck for the Vineyard Summer Wine Festival, they sell wine and grapes, there is a bartender standing next to the truck with a glass of wine
(значки) /imagine prompt: iron pins in the package must be made of metal, it is clear that this is a badge, the pins must be in the shape of a glass of wine and grapes
Пространство
/imagine prompt: A realistic place for a wine festival. A clearing, on it there is a small bar or a promotional area for Vineyard drinks. There is a stage. The atmosphere of nature, summer
Ссылки на используемые программы
Основные ресурсы: ideogram Leonardo.Ai Rocketai
Подбор шрифта: Adobe fonts
