Body Fuel. Ребрендинг с помощью искусственного интеллекта
«Body Fuel» — бренд протеиновой продукции, который направлен на помощь новичкам в спорте для поддержания здорового и активного образа жизни.
Ссылка на проект на старом портфолио: https://portfolio.hse.ru/Project/257910#
Айдентика бренда, созданная с помощью искусственного интеллекта
Промт для лого: Create a modern, energetic, and clean logo for a fitness and nutrition company named «Body Fuel» that sells premium protein powder. The logo should communicate strength, vitality, and delicious results. Primary Colors: A vibrant gradient combining electric pink, sunset orange, and vibrant teal.
Носители: спортивные сумки и бутылки
Промт: Professional product photography of a «Body Fuel» brand sports bag and matching shaker bottle, isolated on a clean, minimalist light grey background. The sports bag is a sleek, modern gym duffel with multiple compartments. The shaker bottle is a durable plastic blender bottle with a secure lid and flip-top spout. Branding: The «Body Fuel» logo is prominently and cleanly displayed on both items, the color of 'Body Fuel' is soft off-white (color F1E7E6). Use the exact color palette for the bag and bottle: a vibrant coral (color ED6267), a bold magenta (color EB2280), a fresh teal (color 07CA9E)). Style: Sharp focus, studio lighting with soft shadows, high detail, 8K resolution, commercial product shot. The composition should feel energetic and aspirational.
Основной продукт, сгенерированный с помощью искусственного интеллекта
Промт: Professional product photography of a line of «Body Fuel» protein powder packaging. Show three distinct container types: a large, sturdy plastic tub with a wide mouth, a sleek, sealed foil pouch with a resealable zipper, and a single-serving packet. The containers are arranged on a clean, minimalist background in the brand’s soft off-white color (color F1E7E6).
Design Brief: The packaging design is modern and athletic. Use a dynamic, diagonal color-blocking pattern with the brand’s vibrant coral (color ED6267), bold magenta (color EB2280), and fresh teal (color 07CA9E). The large «Body Fuel» logo is prominently displayed in a bold, sans-serif font, with the teal (color 07CA9E) used for flavor variants like «Chocolate», «Vanila», and «Strawberry»
Style: Sharp focus, studio lighting with soft shadows, high detail, 8K resolution. The image should look like a main product shot for an e-commerce website.
Пространство. Витрины магазина в торговых центрах
Промт: A hyper-realistic, wide-angle photograph of a modern, high-end product display case in a luxury shopping mall. The display is for the fitness brand 'Body Fuel' and is designed to be an immersive brand experience.
Foreground: A line of three premium, 2lb plastic protein powder tubs with sleek, matte-finish lids. They are positioned at a dynamic angle.
Mid-ground: A coordinated set of a sleek gym duffel bag (partially unzipped to show interior compartments) and a matching shaker bottle placed next to it.
Background: Larger 5lb protein powder containers and several sealed, foil-lined pouches are elevated on clear acrylic stands to create height and depth.Primary Background Color: The display’s interior panels and product labels use a clean, warm off-white (color F1E7E6) as the base.
Accent & Logo Colors: Dynamic accents and the large, modern «Body Fuel» logo use a vibrant gradient or color-blocking of Coral (color ED6267), Magenta (color EB2280), and Teal (color 07CA9E).
Постеры
Промт 1: A bold, minimalist poster for «Body Fuel» protein. The composition features a single, sleek chrome hexagonal dumbbell isolated against a clean, warm off-white (color F1E7E6) background. The dumbbell is not a solid color; instead, its central handle is wrapped in a dynamic, gradient vinyl that seamlessly blends from Coral (color ED6267) to Magenta (color EB2280). The text is stark and impactful. The words «BODY FUEL» are emblazoned in a heavy, 1955 Black font in a deep Teal (color 07CA9E), positioned just below the dumbbell. Beneath that, in a smaller, lighter font in the same Teal, is the tagline: «Define Your Strength».
Промт 2: A bold, graphic-design style poster for «Body Fuel». The composition is a creative flat lay of fitness equipment arranged artistically. A set of hexagonal dumbbells is in the background, with a «Body Fuel» protein tub and shaker bottle in the foreground. Superimposed over the equipment in a dynamic pose is a silhouette of a female athlete doing a victory pose. Color Palette & Design: The color application is highly graphic. The athlete’s silhouette is filled with a vibrant gradient of Magenta (color EB2280) and Coral (color ED6267). The dumbbells are in Teal (color 07CA9E), and the protein packaging is in the off-white (color F1E7E6) with color accents. The background is a dark charcoal for maximum contrast. Text & Layout: The «Body Fuel» logo is large and central. A powerful, impactful tagline, «DON’T DREAM IT. DRIVE IT.», is integrated into the design.
Промт 3: A high-energy, dynamic poster for the protein company «Body Fuel». Capture a powerful female athlete in her late 20s, with a determined expression, with a chrome barbell. She is in a bright, modern gym with dramatic lighting that creates strong highlights and shadows. Color Palette & Design: The image uses a striking duotone and color-blocking effect. The entire scene is in monochrome, except for the athlete’s clothing, the «Body Fuel» shaker bottle in the foreground, and the bold, modern «Body Fuel» logo, which pop in the brand’s vibrant colors: Coral (color ED6267), Magenta (color EB2280), and Teal (color 07CA9E).
Описание процесса производства
Для генерации изображений использовались следующие инструменты: 1. Leonardo.Ai 2. ruDALL-E 3. Fast Stable Diffusion XL
Для доработки промта использовалась нейросеть DeepSeek.
Процесс производства изображений: 1. Создание логотипа с помощью вышеуказанных нейросетей, определение ключевых цветов бренда. 2. Написание промтов для будущих генераций на основе существующих цветов и настроения оригинального проекта. 3. Генерация изображений с помощью инструментов выше.
