Данная работа иллюстрирует, как искусственный интеллект может преобразовать уже существующий проект, изменив его айдентику и добавив новые детали. В качестве исходного материала для ребрендинга я использовала проект по брендинга йогуртов с экзотическими вкусами, переосмысливая его на всех уровнях коммуникации: упаковка, плакаты, интерьер.
Исходный проект
Ребрендинг глазами Ai
В ходе разработки этого проекта, мною будут использованы такие ресурсы, как Ideogram Ai и Leonardo Ai для генерации основной части коммуникации, а также MyFonts, Microsoft Bing и Chat GPT.
Я использовала стилистику предыдущего проекта как основу нового стиля, оставляя узнаваемость бренда, интегрируя цветовые и некоторые стилистические решения для достижения желаемого эффекта.
Генерации логотипа и айдентики выполнена с помощью нейросети Ideogram Ai, а поиск шрифтового решения — MyFonts.
Логотип
/promt: create minimalistic vector logo for company named «YOLOW» that sells yogurt with exotic fruit taste, main colors are vibrant magenta pink and lime green
Айдентика
/promt: create a 'YOLOW' yogurt mockup with a business card, envelope, and letterhead in a playful retro style. Use pink, lime green, and brown, with rounded typography and fruit-inspired shapes in a flat, layered design
Плакаты и баннеры
Для генерации плакатов была использована нейросеть Ideogram Ai.
(1 — 2) /promt: create a vibrant poster for the 'YOLOW' exotic fruit yogurt, featuring the slogan 'Taste the Tropics! ' in bold, playful typography. Use bright pink and lime green. Show a yogurt cup with a tropical fruit design, surrounded by organic shapes resembling fruit slices and seeds. Use a flat, layered vector style with a paper-cut effect for a fresh, retro-inspired look.
(3) /promt: create a bold 'YOLOW' poster with the slogan 'Feel the Flavor! ' in vibrant pink and lime green. Use thick, rounded lettering with tropical fruit-inspired shapes and subtle shadow details for a fresh, lively feel
/promt: create a horizontal billboard mockup for 'YOLOW' exotic fruit yogurt, featuring the slogan 'Feel the Flavor, Embrace the Chaos! ' in bold, rounded typography. Use pink, lime green, and brown accents. Place a yogurt cup with a tropical fruit design, surrounded by fruit slice and seed shapes. The design should be flat, layered, and retro with a paper-cut effect. The billboard should be against a clear blue sky, with no cars or roads in the background
(1) /promt: create a vintage pop art poster for 'YOLOW' yogurt with the slogan 'Fuel Your Day with Flavor! ' Use pink, lime green, bold dots, and comic-style line work. Feature a yogurt cup with a fruit explosion and retro blocky typography with speech bubbles for a playful, dynamic look
(2) /promt: create a collage-style poster for 'YOLOW' yogurt with the slogan 'A Spoonful of Paradise! ' Use cut-out textures, hand-drawn fruit, and shades of pink, lime green, and earthy tones. Feature a yogurt cup surrounded by tropical leaves and fruit slices, with a flowing script font for an exotic, handcrafted feel.
(3) /promt: create a minimalist poster for 'YOLOW' yogurt with the slogan 'Taste the Tropics! ' Use a sleek layout, white space, and vibrant pink and lime green colors. Place a yogurt cup with subtle tropical fruit patterns and clean sans-serif typography. Add minimal fruit shapes for a fresh, contemporary feel.
/promt: create a mockup of a 'YOLOW' yogurt poster with the slogan 'Feel the Flavor! ' in bold, playful typography, using pink and lime green. The billboard is set in a vibrant urban Israeli environment with stone buildings, Hebrew signage, and bustling streets. The design features tropical fruit illustrations and playful shapes, giving the poster an exotic, fresh feel that stands out in the lively cityscape.
/promt: create a 'YOLOW' billboard with the slogan 'Life’s Short — Eat the Tropics! ' in fun, rounded lettering. Use pink and lime green, with tropical fruit illustrations around a yogurt cup. Place it along a sunny Israeli street with local buildings.
Упаковка и POS-материалы
/promt: create a mockup of an eco-friendly carton box with 'YOLOW' yogurt cups, featuring pink, lime green, and brown colors and playful fruit patterns. The box is displayed on a market stall or grocery shelf in an Israeli setting with Hebrew signage, reflecting the brand’s sustainable identity.