Бренд керамической посуды PORMA через призму AI
В ходе реализации моего проекта были использованы нейросети Leonardo.Ai, Neuro-holst, Ideogram и What Font Is.
Я взяла за основу метафору и визуальное решение проекта предыдущего модуля и попросила нейросеть дать свой взгляд на реализацию продукта.
Исходный проект
Роrmа—бренд керамической посуды, где изделия вдохновленны формой и технологией грузинского квеври. Каждая чаша, каждый кувшин создаются вручную профессиональными мастерами, передающими свои навыки из поколения в поколение.
Дизайн бренда основан на метафоре объединения грузинских традиционных форм и национальных орнаментов, что помогает взглянуть на традиции под новым углом
Ссылка на проект в старом портфолио: https://portfolio.hse.ru/Project/227697#227697_5490753
Ребрендинг глазами ИИ
Логотип
/ The image is a minimalist logo placed in the center on a light background. The logo consists of a stylized amphora with a geometric symmetrical shape. Under the vase, the word «PORMA» is written in a modern font. The overall design is simple and fiery, with an emphasis on simplicity and balance, conveying a sense of sophistication and timelessness.
Логотип проекта был сгенерирован в нейросети Ideogram, а шрифтовое решение найдено с помощью My fonts.
Шрифты
Цвета
Цвета подобраны с помощью Adobe color
Документация
/ The image showcases a carefully organized flat lay of branded stationery items on a light grey background. The mockup includes various items such as business cards, envelopes, a notepad, a pencil and a paper bag. The design style is modern and minimalistic, featuring a large stylized silhouette of an amphora in a muted beige color, with a Georgian ornament also being featured. The word «Porma» is prominently printed at the top in a sleek black sans serif font. Smaller text in the same font provides location information in English. The business cards prominently feature the Porma logo in bold white text on beige, accompanied by a stylized amphora icon. The notepad and envelope also feature the same logo and pattern, maintaining a consistent brand identity. Additional elements include a small white eraser, a black pencil with a gold tip and a white candle, adding to the aesthetic appeal. The paper bag is a solid brown, featuring the Porma logo, providing a natural contrast to the monochrome theme. The overall composition is balanced and visually appealing, highlighting the brand’s sleek and modern design. (Leonardo AI)
Постеры
/ The image is a minimalist, modern design featuring two posters placed side by side on a street in Georgia. The left poster features a large stylized silhouette of an amphora in a muted beige color on a light gray background. Georgian ornamentation is also depicted. The word «Porma» is prominently printed at the top in a sleek black sans serif font. Below, smaller text in the same font provides location information in English. The right poster features a black silhouette of an amphora and two smaller amphorae stacked on a similar light gray background. Georgian ornamentation is also depicted. «Porma» is again featured at the top, with additional English text in a smaller font at the bottom. The overall layout is clean and balanced, emphasizing the contrast between the bold black shapes and the subtle background tones. (Leonardo AI)
Промо-материалы
/ A realistic photo of a street long horizontal poster for the brand Porma on a street in Georgia. The brand logo is prominently printed at the top in a smooth black sans serif font. The poster depicts a large stylized silhouette of an amphora in a muted beige color. Georgian ornaments are also depicted, in a graphic style. (Leonardo AI)
Дополнительные носители
/ The image shows a stylish and elegant beige shopping bag with a matte finish, placed in the center against a Georgian nature backdrop. The bag has sturdy beige handles and a white logo in the center, consisting of a black large stylized silhouette of an amphora in muted beige on a light gray background. Above the word «Porma» in a smooth black sans serif font. The amphora features symmetrical elements of Georgian ornamentation, and the text is clear and noticeable. Around the bag are artistic illustrations of abstract Georgian elements, adding a whimsical touch to the scene. In the background are blurred evergreen trees. (Leonardo AI)
/ The image is a beige, white and black photograph showing a retail display of branded merchandise. The layout features a series of shelves and hooks on a slatted wall, among which various items, hoodies, a cap and a tote bag are displayed. Each item prominently features a stylized «Porma» logo. A large stylized silhouette of an amphora in black. The word «Porma» is printed in bold capital letters on the hoodies and tote bag. The background consists of large posters with the same logo, creating a unified visual theme. Neatly arranged folded hoodies are placed on the bottom shelf. The overall aesthetic is modern and minimalist, highlighted by the logo and brand name. (Leonardo AI)
/ The image shows a close-up of a white-cased smartphone positioned vertically in a clay workshop in Georgia. The case features a design, a stylized silhouette of an amphora in muted black. The Porma logo is printed in black capital letters in a sleek, black sans-serif font. The phone’s dual camera lenses and flash are positioned at the top of the lower phone. The environment is a work environment, creating a contrast with the light-colored phone case. (Leonardo AI, Neuro-holst)
/ The image shows a close-up of the stickers on a white background. The stickers feature a stylized silhouette of two small amphorae stacked on top of each other in black, another stylized silhouette of an amphora in muted beige, another «Porma» logo printed in white capital letters in a smooth white sans serif font. All stickers are on 1 sheet. The background is a clay workshop in Georgia. The environment is a work environment, creating a contrast with the light stickers. (Leonardo AI)
/ The image shows a beige apron with a sleek, modern design. The apron features a black logo and text on the front. The logo features a stylized silhouette of an amphora in black above the text «Porma» in a sleek, black sans-serif font. Below the brand name, the phrase «Dive into Tradition» is written in a smaller black font. The apron also features five different amphoras. The background features a Georgian landscape with blurred trees. (Leonardo AI)
/ The image shows a close-up of a beige backpack with a sleek, modern design. The backpack features a black logo and text on the front. The logo consists of a stylized silhouette of an amphora in black above the text «Porma» in a sleek, black sans-serif font. Below the brand name, the phrase «Dive into Tradition» is written in a smaller black font. The backpack also features five round white buttons, each with a different black icon representing the various amphorae. A diagonal stripe of white Georgian ornamentation is visible across the backpack, adding a dynamic visual element. The background features a Georgian landscape with blurred trees. (Leonardo AI)
Товар глазами ИИ
/ Сreate a kvevri vessel of a modernized form, interesting, designer. Intended for cooking at home. No patterns, only pure ceramics. (Neuro-holst)
Вариации упаковок бренда
/ Branded packaging for a kvevri vessel of a modernized form, interesting, designer. Designed for cooking at home. Brand name «porma». (Neuro-holst)
/ Сreate branded packaging for the brand «Porma», which produces qvevri dishes, draw a small qvevri above the logo. (Neuro-holst)
Пространство
Здание
/ An image of a beige office building that houses the headquarters of a company producing Georgian ceramic tableware (amphoras). The building has the logo of the brand «Porma». The building has 5 floors and is painted in black, white and beige. The building is located in a pleasant area with small roads, parks and new buildings in Georgia. The outside of the office building has Georgian ornaments and various silhouettes of amphoras on the walls and windows. (Neuro-holst)
Интерьер
/ Image of the interior of a beige office building that houses the headquarters of a company that produces Georgian ceramic tableware (amphoras). The interior of the building is black, white and beige. The walls and windows of the office building are covered with Georgian ornaments and various silhouettes of amphoras. There are black and white images of amphoras silhouettes. The interior is a bit strict and office-like, but at the same time creative and unconventional. There is a lot of light furniture of unusual shapes. There are posters hanging on the walls. On the poster, the brand logo, «Porma» is printed prominently at the top in a smooth black sans-serif font. There are beige images of amphoras silhouettes. There are a lot of windows and natural light in the building. (Leonardo AI)
Производственный цех
/ Workspace where qvevri dishes are produced for the brand «Porma». (Neuro-holst)
