«Honey» ребрендинг
В прошлом модуле я создавала брендинг для Тульских пряников. Бренд называется «Медовые традиции». Я решила сделать ребрендинг для англоязычной площадки, теперь бренд называется «Honey», он будет распространять Русские традиции на мировом уровне!
Для написания промптов я использовала: - Deepseek - Qwen
Айдентика
Первое сгенерированное лого не подходило к моему бренду, однако с помощью него удалось подобрать фирменный шрифт проекта
Create a modern, eye-catching vector logo on white background for the brand «Honey Traditions». The logo should reflect a contemporary aesthetic while incorporating traditional Russian design elements and the theme of honey.
Шрифт был найден с помощью сайта fontsquirrel
Итоговое лого
Create a modern, eye-catching vector logo on white background for the brand «Honey Traditions». The logo should reflect a contemporary aesthetic while incorporating traditional Russian design elements and the theme of honey. Color palette should consist of black, yellow, white colors
С помощью сайта Adobe Color я подобрала фирменную палитру
generate a mockup of printed materials (paper, envelope, business cards) on a white background with honey drops for the brand «Honey». Branding should be based on pined photo and text should be written with LaBodoni DemiLight font. The colors are yellow, white, black, dark blue and beige.
Лого было добавлено в Adobe Photoshop
A happy family wearing matching white t-shirts, smiling and enjoying delicious gingerbread cookies together, cozy and warm atmosphere, natural lighting, indoor or outdoor setting, joyful and heartwarming scene, high-quality realistic photo style.
Лого было добавлено в Adobe Photoshop
Упаковка
Стандартная упаковка:
Create packaging for gingerbread «Honey» brand. Use pined photo as logo. The packaging should reflect a contemporary aesthetic while incorporating traditional Russian design elements and the theme of honey. Color palette should consist of black, yellow, white colors
Лого было добавлено в Adobe Photoshop
Лимитированная линейка:
Create similar packaging but for limited edition gingerbread Создано в Qwen
Лого было добавлено в Adobe Photoshop
Промо материалы
1. A sophisticated product shot advertisement for «Honey» gingerbread, showcasing a stack of intricately decorated gingerbread cookies arranged artfully on a black slate surface against a subtly textured, off-white background. The cookies are dusted with powdered sugar, emphasizing their golden-brown hue and detailed honey-comb patterns, illuminated by soft, diffused light that creates gentle highlights and shadows, highlighting the richness of the gingerbread. The brand logo, a stylized honeybee, is subtly embossed on the bottom cookie, with the text «Honey» displayed in LaBodoni DemiLight font in a warm yellow hue below, and a tagline reading «A Taste of Tradition» in a smaller font size, contributing to a contemporary aesthetic blended with classic Russian design elements and a sense of comforting indulgence. The overall mood is warm, inviting, and premium, reflecting the brand’s focus on quality and heritage.
2. A sophisticated product shot advertisement for «Honey» gingerbread, showcasing a stack of intricately decorated gingerbread cookies arranged on a black slate surface against a background of subtly textured gold foil. Warm, diffused lighting highlights the rich amber tones of the honey glaze and the delicate details of the gingerbread, while a single sprig of dried lavender adds a touch of rustic elegance and echoes traditional Russian motifs. The brand logo, a stylized honeybee silhouette, sits subtly to the side, accompanied by the tagline «„Honey: A Taste of Tradition“» rendered in the LaBodoni DemiLight font, conveying a sense of heritage and premium quality with a contemporary, minimalist aesthetic. The overall mood is warm, inviting, and subtly luxurious, aligning with a brand identity that blends Russian heritage with modern sophistication. Создано в Ideogram Лого было добавлено в Adobe Photoshop
1. A dynamic urban product advertisement showcasing «Honey» gingerbread cookies on a series of large, illuminated billboards in a bustling city street at dusk. Each billboard features a close-up shot of the gingerbread, highlighting the intricate details of the cookie’s surface and the warm, golden-brown color, with strategically placed spotlights creating depth and emphasizing the texture. The billboards are interspersed with neon signs and the blurred movement of pedestrians, creating a sense of energy and excitement, while the tagline «Honey: A Little Bite of Happiness» appears prominently in a modern, elegant font against a contrasting dark background. The overall aesthetic is vibrant and inviting, conveying a sense of indulgence and urban charm.
2. A dynamic product shot advertisement showcasing gingerbread cookies from the «Honey» brand displayed on a series of illuminated billboards integrated into a vibrant, bustling urban cityscape at dusk. The billboards feature the gingerbread cookies arranged in a honeycomb pattern, with each cookie displaying intricate detail and a glistening glaze, lit with warm, inviting light contrasting against the cool blues and purples of the twilight sky. A subtle bokeh effect from the city lights in the background adds depth and creates a sense of movement, while the brand’s logo and the tagline «„Honey: Sweet Moments, Baked with Love“» are prominently displayed on the central billboard in a clean, modern font. The overall aesthetic is contemporary and approachable, conveying a feeling of warmth, indulgence, and urban sophistication, designed to capture attention and evoke a craving for the brand’s delicious gingerbread. Создано в Ideogram
Производство
A photograph of a bustling gingerbread production facility for the «Honey» brand, bathed in warm natural light. The open-plan space showcases skilled bakers in colorful aprons, meticulously crafting gingerbread cookies with traditional wooden rolling pins and molds at dedicated workstations, displaying «Honey» recipe cards on rustic wooden shelves. Large windows overlooking a field of wildflowers allow sunlight to flood the facility, highlighting honey-colored accents, exposed wooden beams, and neatly stacked gingerbread creations, creating a sense of warmth and nostalgia. The atmosphere is collaborative and inviting, with visible teamwork and a subtle emphasis on sustainable practices, contributing to the brand’s wholesome and approachable personality. Создано в Ideogram
A photograph of a brightly lit, open-plan gingerbread production facility for the «Honey» brand, showcasing a team of bakers in colorful aprons crafting gingerbread cookies. The bakers are carefully decorating the cookies with intricate icing patterns on a large wooden table, surrounded by vintage-style tools and fresh flowers. Large windows allow sunlight to flood the space, illuminating wooden shelves displaying neatly stacked gingerbread and ingredients, with rustic touches like exposed beams and vintage clocks adding character. The scene evokes a sense of warmth, nostalgia, and wholesome baking tradition within a clean, modern environment. Создано в Ideogram
A photograph captures a bright and inviting scene within the «Honey» brand’s gingerbread production facility. A smiling woman in a blue apron gently rolls gingerbread dough on a large wooden table, flour dusting her hands and the surrounding workspace. Behind her, rows of freshly baked gingerbread cookies sit on wooden shelves, bathed in the warm glow of natural light streaming through a large window overlooking a garden filled with herbs. The rustic aesthetic is enhanced by exposed wooden beams and vintage-style clocks, creating a sense of warmth and nostalgia while showcasing the handcrafted quality of «Honey» gingerbread. Создано в Ideogram
A photograph showcases a bright and bustling gingerbread production facility for the «Honey» brand, capturing the warmth of traditional baking with a modern twist. Several smiling workers in colorful aprons are collaboratively decorating gingerbread cookies with intricate icing patterns at a central workstation, illuminated by a large skylight overhead. The background features a mix of vintage wooden rolling pins, modern mixers, and shelves stocked with neatly arranged gingerbread cookies and organic ingredients, all bathed in honey-colored accents and soft, warm lighting. Exposed wooden beams and rustic crates add character to the open-plan design, creating a sense of nostalgia and inviting wholesomeness. Создано в Ideogram
Нейросети
Для создания бренда я использовала: - https://ideogram.ai/g/MpORFi_rSUCFIDqDPk_Y_A/3 - https://app.leonardo.ai/image-generation - https://chat.qwen.ai/c/5fe72581-3c8f-44af-8590-86df02874730
