
ОПИСАНИЕ БРЕНДА

ссылка на старый проект: https://portfolio.hse.ru/Project/188344
Создание нового логотипа, шрифтового решения и цветовой палитры
Для генерации нового логотипа был использован ideogram
С помощью сервиса What Font is.com был найден шрифт из сгенерированного логотипа. Далее, при помощи Adobe color была получена цветовая палитра бренда
RECRAFT:
promt: A woman with long brown hair sits in a soft armchair and next to a cosy carpet of green shade The image is made in white and green tones. Next to it there is a designer furniture, a lamp. The lighting is warm and subdued.
С помощью сервиса для генерации изображений/ мокапов RECRAFT'а я сгенерировала пример продукта бренда в интерьере
promt: Create a realistic mockup of an eco-friendly carpet with nature-inspired aesthetics, featuring abstract designs like landscapes, forests, or rivers (non-realistic, artistic interpretations) in a stylishly furnished minimalist room. The color scheme should primarily consist of beige and green shades, evoking a calm and natural atmosphere. The room should have a modern, trendy look, emphasizing natural materials such as wood, stone, or linen, with clean lines and simple forms to maintain a sense of minimalism. Ensure that the overall design feels fashionable, contemporary, and harmonious, reflecting a seamless blend of functionality and eco-consciousness.
Для детализации данного промта был использован chat gpt
Упаковка продукта бренда также была сгенерирована при помощи RECRAFT'а
promt: make a package for a twisted green carpet. It should be minimalist. Carpet brand exclusive carpets 'recover». In beige colours, a rug on a white background. Add a barcode on the packaging and small typography
promt: Packaging for a carpet brush. exclusive carpet brand. pretty kraft textured box with micro-typing and illustration of a carpet. it has a logo with the words recover minimalistic clean colours, light green shades. the box rests on fluffy soft white, cotton textile. stylish packaging. Muted colours and a feeling of cosiness.
1 Шаг: Генерация упаковки 2 Шаг: Добавление сгенерированного логотипа
promt: Create minimalistic fashionable print layout for carpet brand, including invitation envelope and business cards. The design features green light shades, white.The envelope is on a white cotton fluffy carpet. The envelope is matt white. Use grotesque. Everything lies at a 90 degree angle
1 шаг: Генерация мокапа в RECRAFT 2 шаг: Добавление типографики (шрифт, найденный через сервис What the font is, текст для бланка был сгенерирован при помощи chat gpt) и сгенерированного логотипа
1 Шаг: Для генерации мокапа упаковки ковра был использован RECRAFT 2 Шаг: Добавление сгенерированного логотипа в Adobe Photoshop
promt: Create a minimalistic mocap for an eco-friendly rug brand carpet. On the mocap, the green carpet should be twisted and a white label should go on top of it
promt: Create a design for fabric bags for a recycled rug brand that conveys eco-friendliness, sustainability and contemporary style. Main colours: earthy tones (olive, beige, moss green) and natural textures.
1 Шаг: Для генерации мокапа брелка был использован RECRAFT 2 Шаг: Добавление сгенерированного логотипа в Adobe Photoshop
promt: Create shopper packs for a recycled rug brand that conveys eco-friendliness, sustainability and contemporary style. Main colours: earthy tones (olive, beige, moss green) and natural textures.
1 Шаг: Генерация пакетов 2 Шаг: Добавление сгенерированного логотипа
Для генерации постеров был использован сервис ideogram
promt: Design a creative and modern street advertising minimalistic poster for a brand of recyclable carpets, focusing on conveying softness, practicality, and environmental responsibility. The poster should avoid vegetal elements (like leaves or plants) and real images of carpets, instead relying on abstract shapes, cozy textures, and sans-serif typography to communicate the message. Use a sophisticated color palette dominated by beige and green tones—soft sage green, warm beige, muted whites. arrow element as product re-batchability
Для детализации данного промта был использован chat gpt
promt: make a Scandinavian-style eco-carpet shop space. Bright spacious room in warm and green shades. Show that it sells carpets of different sizes and colours. there should already be customers there
promt: make a Scandinavian-style eco-carpet shop space. Bright spacious room in warm and green shades. Show that it sells carpets of different sizes and colours.
RECOVER глазами AI
ChatGPT: https://chatgptchatapp.com/ — детализация промтов
WhatTheFont: https://www.myfonts.com/pages/whatthefont — распознавание шрифта
Recraft: https://www.recraft.ai/ — создание дизайна и мокапов
Adobe color: https://color.adobe.com/ru/ — создание цветовой палитры на основе логотипа
Ideogram: https://ideogram.ai/t/explore — генерация дизайна