Ребрендинг национального парка «Терви» с использованием нейросетей
«Терви» — национальный парк, на территории которого проживает коренной народ — карелы. Они являются главными хранителями этой земли. Каждый посетитель может ознакомиться не только с природой побережья Ладоги, но и пропитаться культурой этого народа.
Ребрендинг с помощью нейросетей
В работе над проектом используются такие ресурсы, как Midjourney, WhatFontIs и Adobe Color.
Из прошлого проекта было сохранено название.
Айдентика
Поскольку midjourney плохо работает с кириллицей, логотип создавался на латинице, в фотошопе буква N была отзеркалена, также при создании логотипа использовался референс (ссылка).
При создании цветовой палитры использовалась нейросеть Adobe Color.
Для определения шрифта использовался WhatFontIs, который нашел похожий шрифт: Ethan-Black
prompt: realistic photo of a vibrant collection of national park merchandise arranged neatly on wooden shelves in a warmly lit store. Featuring eco-friendly, nature-inspired products, the merchandise includes t-shirts in earthy tones, wildlife illustrations, and minimalist park landscapes. Below, smaller items like ceramic mugs, sturdy tote bags, eco-friendly notebooks, and plush wildlife toys are organized alongside larger accessories such as engraved water bottles and camping gear. The display is enhanced with decorative elements like potted plants and wooden signs, creating a welcoming, nature-focused atmosphere
футболка prompt: A forest-green t-shirt featuring a detailed design of tall fir trees lining a serene landscape.The shirt has a comfortable fit with short sleeves and a small tag indicating organic cotton. Background: A rustic wooden table Style: magazine compain
плюшевая игрушка prompt: A soft plush bear toy is centered in the frame, sitting on a rustic wooden bench. The bear is a rich brown with realistic details: stitched eyes, a black button nose, and slightly shaggy fur. Around its neck is a green ribbon tied in a small bow, with a tag featuring the park’s logo. The toy is small enough to fit comfortably in a child’s arms. In the background, the blurred outlines of trees visible through a store window emphasize the connection to the park’s wildlife.
плед prompt: The fleece blanket is spread out over a wooden bench in the photo, displaying its rich deep color and soft texture. Embroidered in one corner is a detailed logo of the park. Rolled at one end is a leather strap with buckles, perfect for carrying it on outdoor trips.
бутылки prompt: The photo showcases an insulated water bottle standing upright on a mossy rock outdoors. Its metallic surface gleams under natural light, and a laser-engraved image of the park’s iconic waterfall is prominently displayed. The bottle’s screw-on cap has a sturdy handle for easy carrying. Droplets of water cling to the surface, highlighting its rugged and outdoor-friendly design. The background features a softly blurred riverbank, enhancing the adventurous theme.
Пространство
prompt: photo of a two-story house in the forest, which is an office of the national park. the photo was taken not far from the building, it reminds something of the houses in the mountains of Switzerland, at the entrance to the building there are green flags, they flutter in the wind
prompt: photo of a house in the forest, which is the entrance to the national park. the photo was taken not far from the building, it reminds something of the houses in the Swiss mountains, at the entrance to the building there are green flags, they are developing
prompt: photo of a lively scene unfolds at the national park ticket office, featuring a rustic building with timber walls and a pitched roof. Natural light streams through large windows, illuminating polished wooden counters topped with brochures and maps. Staff, dressed in forest-green t-shirts, assist visitors with tickets and guide them to attractions. Families dominate the scene, with parents holding hands with excited children carrying binoculars and small backpacks. One staff member explains hiking routes at a wall-mounted map, while another hands tickets to a family with a warm smile. The atmosphere is friendly, with visitors eagerly preparing for their outdoor adventures, creating a welcoming and lively environment.
prompt: The photo of a national park store with warm, amber-lit interiors. Rich wooden shelves display plush animal toys, nature-themed notebooks, water bottles, and hand-carved souvenirs. Staff, wearing forest-green t-shirts, engage with visitors — helping with trail maps and showcasing plush toys. Families, couples, and solo travelers browse with excitement, creating a welcoming and lively atmosphere. Large windows let in natural light, showcasing the vibrant forest beyond, enhancing the connection to nature.
Упаковка
prompt: The photo above is of a stack of unused kraft bags stacked at the cash register on a wooden table
В фотошопе был добавлен логотип
prompt: A reusable tote bag made of sturdy, cream-colored canvas is prominently displayed. The bag features reinforced handles and clean stitching, emphasizing its durability. On its front, a minimalist design with the logo of the national park is printed in eco-friendly ink, depicting a silhouette of a mountain range, a pine tree, and a soaring eagle.
В качестве примера также загружалось сгенерированное изображение здания парка
prompt: Photo of a man carrying a rustic wooden box. His strong, slightly weathered hands grip the sides firmly, while he wears a forest-green t-shirt with the park’s logo embroidered near the chest. The box, crafted from polished light-brown timber with reinforced edges, shows signs of use with scuffs and scratches. Inside, nature-related items like a folded canvas bag and field guidebook are visible. The blurred background features trees and filtered sunlight, emphasizing the practical, outdoor setting.
Форма сотрудников
prompt: The photograph captures two national park employees wearing distinct yet complementary uniforms. One employee dons a deep green t-shirt featuring a subtle forest silhouette design, while the other wears a beige t-shirt with a matching forest print. Both uniforms include the park’s logo embroidered on the chest, blending nature-inspired elements with a professional, outdoorsy look. Paired with khaki trousers, the attire reflects functionality and connection to the environment, with small accessories enhancing their roles. Style: magazine compain
