Ребрендинг агентства выездных мероприятий с помощью ии
Дизайн для выездного агентства мероприятий — проект 4 модуля 1 курса. Агентство специализируется на создании незабываемых и захватывающих мероприятий на свежем воздухе, где каждая деталь праздника продумана для комфортного отдыха. Агентство готово отправится в любую локацию, от живописных лесов и озер до горных вершин и морских побережий.
Исходный проект (https://portfolio.hse.ru/Project/218363#)
Айдентика. Логотип
Новый стиль для проекта был сгенерирован нейросетью Ideogram (https://ideogram.ai/t/explore), цветовая гамма — Adobe Color (https://color.adobe.com/ru/), а шрифт с помощью What Font Is (https://www.whatfontis.com).
При генерации нового дизайна была цель сделать агентство более приближенным к природе, при этом использовать несложные образы.
/imagine prompt: generate а aesthetic font logo for a field events agency
Цветовая гамма и шрифтовое решение
Цветовая гамма представляет собой оттенки природы, в логотипе шрифт «Baloo Cyrillic».
Носители
/imagine prompt: in nature, against the background of a light tent with garlands, a 25-year-old guy stands with his back straight in a T-shirt with an aesthetic orange color on which a landscape and a disco ball and the inscription «outdoor agency» are painted in simple and light geometric shapes
/imagine prompt: generate a close-up of 2 aesthetic paper cups of orange and green color, against the background of real nature, on one schematically drawn separately the figure of a mountain, a tree and a disco ball, on the second schematically a landscape and instead of the sun a disco ball
/imagine prompt: in nature, against the background of an aesthetically beautiful tent with tables on which food is on a chair, there is a package of aesthetic orange color on which a landscape and a disco ball and the inscription «outdoor agency» are painted in simple and light geometric shapes
/imagine prompt: top view generate business documentation (a4 folder, notebook, envelope) in orange and green colors using simple images of nature using geometric shapes for the «outdoor agency» brand of outdoor events, which lies on a wooden table in nature in summer
Промо-материалы
/imagine prompt: generate 2 aesthetic posters for the outdoor events agency that hang on the wall in the city and invite you to an outdoor summer party in nature. the natural colors are green and orange, the image of the landscape and the disco ball and the logo of the «outdoor agency»
/imagine prompt: generate a mockup of a billboard for an outdoor events agency that stands on the outskirts of the city and invites you to an outdoor summer party in nature. cars are passing by. natural colors — aesthetic green and orange, the image of the landscape and the disco ball and the logo of the «outdoor agency»
Пространство
/imagine prompt: in summer, the outdoor events agency organized an aesthetic team building near the lake, a garland under a canopy and a beautiful table with food near the lake DJ table
/imagine prompt: a disco ball hangs on a branch between trees against a background of garlands and orange-green flags
