Marhatter Factory, a prominent cap manufacturer, is now focusing on building its own brand identity. To differentiate Marhatter in the sea of indistinct hats on the shelves of major resellers, we have developed a brand strategy centered on dynamic consumer engagement. Addressing the consumer insight that caps often don’t fit well, Marhatter aims to transform this perception by acting as a personal stylist for its customers. The company will offer tailored cap recommendations based on each client’s head shape and clothing style.
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Original size 1920x1358
Original size 1920x1358
Original size 1920x1358
Original size 1920x1358
Original size 1920x1358
Original size 1920x1358
