A brand of decoratives called «The Diagnosis.»
It’s about the brand.
The Dialog is a brand dedicated to the cities of Russia. Decorations reflect the essence of every city and its cultural heritage. Many modern brands draw inspiration in Russian style to create their jewelry collections. (For example, «La Ponka», «KU& KU», «Shakhovsky Jewelry», «NVKV_jewellery», «Ruskaya Skazaka», «Eaglebirds») However, «The Scoop» does not rely on commonly accepted symbols of Russian culture. The brand is based on a valuable and individual approach to each collection: the city and its culture must become close and related in order for a complete collection of ornaments to emerge. It’s not a superficial process, it’s a deep process that gets to the bottom. The brand’s task is to touch the strings of the souls of people who buy ornaments. Each article is a small story on your finger, neck, or ear. A story written long ago and embodied in a unique ornament carrying deep love and respect for its own edge. The Dialog is a research brand.
The collection of «Lady Tomsk» is dedicated to the city of Tomsk and its rich historical heritage. This collection is inspired by the culture of tribes that once lived in Tomsk. The inspiration was based on the creative achievements of the Kulay and Molchanov cultures. Articles created by Kulay culture artists were discovered under Mount Kulayka in the village of the Chaina region of Tomsk and are petromorphic stories in bronze. The objects of the Molčanov culture were found on the Ostyak Mount and include vessels with geometric patterns. It is believed that members of this culture have played an important role in the formation of the Kulay culture. The color palette of the collection and the main element of the products — the horse — are symbolic for Tomsk. The horse has been painted on the city’s coat of arms since the 18th century, and the emerald color has become classic for Tomsk, as it is in this color that the roofs of houses have historically been painted.
Target audience
Free people who love their small homeland. It can be both adults and younger generations. The target audience also changes depending on the localization of the collection. However, it is not only the people of the city who inspired its creation who can acquire the ornaments of a particular collection. Decorations are available to everyone and everyone, which also contributes to the popularization of the city ' s culture by telling people about its deep and rich history.
Product Line
Visual brand style
Sales The Format of Online Sales through the social media advance concept, through the creation of attractive visual content
== sync, corrected by elderman == @elder_man Every city is a unique palette where history, culture, and dreams are intertwined. There is a special energy in his streets, and in every corner there are hidden patterns that reflect the true nature of the place. These patterns are not just architectural details or street graffiti; they are symbols that describe the nature of the city, its inhabitants, and its aspirations. Patterns are not only visual accents, but also emotional threads linking the past to the present. Every city has its own «surors,» which are shaped by time and people. The logo depicts the staggered pillars of the gate, within which the name of the brand is placed, with an emphasis on the words «sight» and «street», and the word «face» is clearly highlighted. Brenda’s not primarily about jewelry, but about the people who wear it. Decorations highlight the uniqueness and beauty of each person.
The Promo product of the Collection is presented as a candle with Tomsk’s fragrance. Such a measure will help the user to feel the city’s atmosphere and better fit into the collection concept.
In modern times, a beautiful package plays an important role in the perception of the product, helping to create a unique brand image. The brand specifics suggest the need to create a unique package for each collection.
Promotional campaign
The idea’s promotional campaign is to promote brand decorations as something of their own, perhaps to influence consumers through nostalgic images. Informational lectures on the historical characteristics of the city may be an option for the promotional campaign. Such an approach would attract potential clients, those who love their city and are interested in its history.
