ИИ-ребрендинг коптильни «Вольха»

Вольха — коптильня в Плёсе. Здесь поддерживают старинную традицию копчения свежевыловленной волжской рыбы. Отвечая потребностям туристического Плёса, Вольха представляет любимое в городе блюдо как яркий и современный сувенир.

Метафора — наслоение. Логотип вдохновлён узором рыбьей чешуи и лемехом — «русской черепицей».

В ИИ-проекте я смещаю фокус с коптильни на рыбный ресторан.

Я использую нейросети для генерации изображений (Ideogram, Leonardo.Ai). Для доработки написанных мною промптов — ChatGPT, для корректировки сгенерированных изображений — Pixelcut. Для определения шрифта и цветов на изображениях я использую MyFonts и AdobeColor соответственно.

В оригинальном проекте в качестве логотипа я использовала название бренда, написанное акцидентным шрифтом. В ребрендинге логотипа я отказываюсь от него в пользу векторной графики, но сохраняю преемственность форм и визуальные образы чешуи и черепицы.

Ideogram: A modern and sleek vector logo for the VOLHA fish smokery. The logo is compiled of plain warm yellow crescent-like shapes with bold black outlines, symbolizing the movement and dynamism. The crescent shapes overlap, creating pattern similar to roof tiles and fish scales. The overall design is both bold and simplistic, with hints of eastern european patterns.

Ideogram / Leonardo.Ai: A photorealistic rendering of the VOLHA fish smokery, a corner storefront on a quaint, tree-lined pedestrian street in a small riverside town. The design of the storefront is both cozy and inviting yet modern and simplistic The shop window glass is decorated features a repeating pattern of bright golden yellow-orange, resembling overlapping fish scales or roof tiles. Smoked salmon and trout are visible hanging inside, and a small wooden stand outside displays various smoked fish fillets, priced with small price tags. The scene is lit by warm afternoon sunlight.

Ideogram:

Photorealistic image: The interior of the VOLHA Fish Smokery & Cafe. A stylish blend of rustic and modern design, the space is small, clean and simple, accented with black. A distinctive pattern of bright golden yellow-orange shapes, resembling overlapping fish scales or roof tiles, is a key design element, appearing on walls, furniture, and tableware. Golden hour sunlight streams through the windows, enhancing the warm color palette. Some chairs and tableware feature three-dimensional, layered fish-scale/tile patterns. Various smoked and dried fish hang attractively behind the bar. The overall atmosphere should be inviting and sophisticated.

Ideogram:

Photorealistic image: The interior of the VOLHA Fish Smokery & Cafe. A stylish blend of rustic and modern design, the space is small, clean and simple, accented with black. The walls are painted white. The overal design is minimalistic and simple. A thin fraction of the wall behind the bar is covered with ceramic tiles. The tiles are forming a distinctive pattern of bright golden yellow-orange shapes, resembling overlapping fish scales or roof tiles. Golden hour sunlight streams through the windows, enhancing the warm color palette. Various smoked and dried fish hang attractively behind the bar. The overall atmosphere should be inviting and sophisticated.

Ideogram:

Photorealistic. A cafe table set inside the VOLHA fish smokery cafe. The style is both rustic and modern. The sturdy wooden table is covered with a minimalistic black tablecloth. On the table, there are the forks in a warm copper-like color. Next to them, The plates are stacked on top of each other, in a way that resembles fish scales or roof tiles. The plates are each warm yellow or golden orange color. The napkins are folded in a similar, overlapping way. There are several empty and clean beer glasses awaiting the visitors. Through the shop window, a blurred pedestrian street of a riverside town can be seen outside. Warm glow of the setting sun is pouring through the window onto the table.

Leonardo.Ai:

A photorealistic render of a waiter’s uniform concept for VOLHA fish smokery. The uniform is simple, modern and practical. The half-apron is made out of flaps of bright golden yellow-orange fabric. The way the fabric pieces overlap resembles fish scales or roof tiles. The crescent shapes overlap, creating pattern similar to roof tiles and fish scales. The overall design is both bold and simplistic, with hints of eastern european patterns.