Rassada
Ссылка на оригинальный проект: https://portfolio.hse.ru/Student/17957#222380_5325934
Айдентика
Логотип сгенерирован в Stable Diffusion.
Промпт:
«Design a simple, clean logo for a brand called „Rassada“ that sells spring flower seeds. The logo should feature a minimalistic flower shape or silhouette. Use smooth, modern lines to create the flower, focusing on elegance and clarity. The color palette should be soft, vibrant, shades of green, pastel pink, purple, spring. The brand name „Rassada“ should be incorporated sans-serif font. The overall logo should feel fresh, modern, and inviting, with a strong connection to the beauty and renewal of spring flowers»
Продукция
Для продукции я обратилась к ChatGPT, попросив нейросеть предложить 10 позиций мерча для бренда rassada. После этого запросила у нейросети текстовые промпты для генерации изображений к каждой позиции.
Промпт, написанный с помощью ChatGPT:
«Design a series of seed packet labels for „Rassada“ that showcase different types of spring flowers. The packaging should be clean, with each packet featuring a flower silhouette or minimalistic illustration of the specific flower variety (e.g., tulips, daisies, crocuses). Use soft, pastel colors for the background and bold, readable typography for the brand name and flower variety. The design should evoke a sense of freshness and vitality, making the seed packets appealing and easy to distinguish for customers looking to grow their own spring garden»
Использованный промпт:
«Design a basic ceramic mug for the „Rassada“ brand with a floral theme. The mug should feature a simple, stylized flower or sprout silhouette, with a clean, modern aesthetic. mug should be white, with contrasting print, soft, calming color palette: mint green, pale pink, or light yellow. sense of warmth tranquility, enjoying spring.»
Промпт:
«white plate with a drawing of spring flowers in pot, botanical illustration, inspired by Charles Rennie Mackintosh, emma bridgewater and paperchase, inspired by Hendrik Gerritsz Pot, delftware, inspired by Vanessa Bell, trending on artstaton, inspired by Otto Eckmann, bright white porcelain, overglaze, trending on artlist, naive, hand-drawn, dichromic, use warm orange, light purple and warm yellowish green»
Для составления промпта я использовала CLIP Interrogator, в который загрузила картинку из оригинального проекта и полученное описание включила уже в промпт для Stable Diffusion.
Результаты того же промпта, но уже в Leonardo AI, с использованием моего изображения как стилевого референса.
Промпт для Leonardo AI:
«Create a minimalist and eco-friendly tote bag design for the „Rassada“ brand. The design should feature a sprouting seed, with soft pastel colors like lavender, soft green, or light pink. Incorporate the brand name, „Rassada,“ in a clean, modern font. The overall design should feel natural, fresh, and suitable for gardening enthusiasts, nature lovers, and eco-conscious consumers. Keep the design subtle yet eye-catching, perfect for carrying gardening tools or groceries»
Промпт:
«Design scarves for the Rassada brand with a repeating pattern of spring flowers such as tulips, daffodils, daisies and hyacinths. The patterns should be delicate and harmonize with each other, creating a sense of tenderness and nature awakening. Use a warm color palette that includes warm orange, light purple and warm yellowish green hues. The pattern should be dynamic but balanced to create a visually pleasing rhythm. The floral pattern is rendered in watercolor technique, conveying delicate pours of color. The shawl is presented as a mocap, with pleats characteristic of the fabric»
Пространство
Сначала я сгенерировала несколько концепт-артов по промпту ниже, и потом, используя самый удачный из них, попросила Leonardo AI сделать его более реалистичным.
«Design a vibrant and inviting store space for 'Rassada, ' a flower seed brand. beauty and diversity of flowers, featuring walls in very light purple and white. Incorporate natural wood, earthy tones, sections for showcasing seed packets, small gardening tools, pots, The atmosphere should be eco-friendly, spring, natural lighting, tall windows»
Использованные нейросети
Для генерации изображений использовались 3 нейросети:
Stable Diffusion: https://huggingface.co/spaces/google/sdxl
Leonardo AI: https://leonardo.ai/
DALLE-3: https://openai.com/index/dall-e-3/
