Original size 1283x1712

emolla: Rethinking brand by i.e.

Longread translated automatically

The project is taking part in the competition

Baseline project

emolla is an antistructural doll designed for psychological self-help. emolla will help relieve stress, and a diary of emotions presented with it will help us understand ourselves and be more conscious of our psycho-emotional state.

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Commencement of development

As part of the rebranding of Emolla, modern artificial intelligence tools were applied. In particular, visual elements of the brand have been updated, new product images have been created, and promo and packaging concepts have been developed. The use of artificial intelligence allowed for the rapid generation of ideas, the testing of different options and the optimization of the process. As a result, the brand became more modern, while maintaining its basic concept, while becoming more attractive to the target audience. The following artificial intelligence tools were used to update the visual identity of the brand and its philosophy: KREA, Ideogram and Recraft for image generation; DeepSeek for analysis and query writing; What Font Is and Adobe Color for other tasks.

I. Rethinking the metaphor and brand description

I went to DeepSeek with an original description of the project and asked him to rethink the concept to make it more attractive and modern, and to offer his ideas for visual style. In response to my request, I received new metaphors and brand descriptions, as well as several design designs for further work.

Emolla: The mirror of the soul in the Emolla textiles is not just anti-strusse dolls, but textile satellites that reflect your emotions and help you understand yourself better. Every doll becomes a mirror of your inner state, and a diary of emotions that goes in a set turns your experiences into conscious steps towards harmony. Emolla is about taking care of herself through tactileness, texture, and emotion.

II. Report of the Secretary-General on the situation of human rights in the Democratic People ' s Republic of Korea Aidethics: logo, colours, printing

I wanted to convey the metaphor of textiles through the nature of the lines in the logo. I used smooth elements that are associated with fabric, thread, or embroidery, and I made the logo pretty laconic. I used Krea to create the logo. She created the sign and the text that I then combined with Photoshop. I also created an animation of the sign using this neuronet using the same algorithm as when it was generated. In order to get a color palette, I created an additional set of images for the puddleboard using Recraft’s neuronet.

A logo featuring a stylized knot made from a single, continuous thread-like line, symbolizing connection and textiles, in black and white, minimalistic and symbolic.

Original size 960x960

A logo featuring a stylized knot made from a single, continuous thread-like line, symbolizing connection and textiles, in black and white, minimalistic and symbolic.

Create a moodboard for a brand called Emolla, which represents emotional well-being through textile dolls.Warm, inviting scenes that showcase the dolls in cozy, relatable settings

I downloaded the logo I obtained on the website What Fort Is, where I found a typeface that looked like it was created with a license for free personal use: Gentium Book Basic Gold font from Monotype. Then, using Adobe Color, I created a hooded palette.

III. INTRODUCTION Space

Original size 2676x886

A cozy retail space for a textile stress-relief adults doll brand, featuring mirror surfaces and soft fabric textures, with pastel colors and emotional design elements, modern and inviting.

The following images were created in the idegam program. To make the series of images of space stand in one style, I used the Import Image Recraft function. I downloaded the original versions and selected a color palette that was already used to create earlier images.

recraft / ideogram

IV. OBJECTIVES Feeders and materials

I used Ideogram to create prototype dolls and promotional materials. Then, using the fine-tune function in Recraft, I developed similar images that were consistent with the overall concept of the project. In Recraft, I also created posters, packaging, and content for social media. In addition, he used the «mockup» function to develop street banners. Finally, at Adobe Photoshop, I added the brand logo to all the materials.

Original size 2696x892

a modern and elegant stress-relief doll is wrapped in textile-inspired packaging featuring soft linen textures and mirror-like reflective elements.

A soft, stress-relief doll wrapped in a modern, elegant textile packaging that features intricate linen textures and mirror-like reflective elements, all rendered in soothing pastel hues.

A soft, stress-relief doll wrapped in a modern, elegant textile packaging that features intricate linen textures and mirror-like reflective elements.

A premium textile doll with a hollow core containing a small, pocket mirror. The doll’s texture is intentionally uneven to evoke handmade craftsmanship.

A photo of a premium textile doll with a hollow core containing a small, reflective glass sphere, made from soft, textured paper resembling linen. The doll’s exterior is hand-stitched from cotton.

A photo of a soft, tactile stress-relief doll inspired by a continuous thread-like knot. The doll’s body is made of fabric-like textures in muted pastel tones.

In a soft, warm light, a modern and elegant stress-relief doll is wrapped in textile-inspired packaging featuring soft linen textures and mirror-like reflective elements.

A textile doll with a hollow core containing a small pocket mirror. The doll’s exterior is hand-stitched from organic, with flowing thread patterns.

A photo of a business card for Emolla, made from soft, textured paper resembling linen. The card is placed on a white, textured surface, surrounded by delicate fabric swatches and small textile dolls.

A minimalist design for luxury-branded set for featuring packaging, tote Bbag, journal. Textures emphasize linen, matte finishes, and subtle gloss. Every element integrates the continuous line motif.

Social media products and content

To generate content, I used the method from the sixth lecture of the course, making different combinations for prom through Google Sheets. Promise: Create a mudboard for a Brand called Emolla, which representatives are active well-beating through textile dolls. 1. Soft, pastel colors (pink, blue, beige) to evoke calmness and care. 2. All right, all right, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay. Textile textures (linen, catton, gool) to emphasise the teste pattern of the product. 3. Mirror-like effects to symmolize reflection of emissions. 4. All right, all right, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay. Minimalistic and modus operandi, hould foel cohesive, modern, and emotively resonant. 5. I’m not sure what I’m talking about. AbStruct steps and flooring lines to take advantage of economic movements. 6. All right, all right, all right, all right, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay. Warm, innovating ssenes that showcaste that combines textiles, emotions, and Self-care.

A poster design featuring a mirror-like effect with textile elements, where soft, thread-like lines create a reflective surface. The lighting casting delicate shadows that add depth and intrigue.

Original size 1074x1074

A poster design featuring a mirror-like effect with textile elements, where soft, thread-like lines. The design should include pastel colors and smooth gradients, symbolizing emotional transitions

Original size 2124x1062

In a soft, pastel-hued photograph, a delicate textile doll with flowing lines and a serene expression gazes into a mirror-like surface, reflecting an abstract swirl of emotions in soothing pink, blue

Original size 2696x892

In a warmly lit, minimalist room, soft pastel textile dolls made from linen, cotton, and wool rest on a plush, beige couch, surrounded by abstract shapes and flowing lines painted in delicate shades

Original size 2634x736

A outdoor banner for Emolla features a large, textured fabric backdrop resembling linen, adorned with mirror-like accents. It features flowing, thread-like lines creating a sense of connection

A outdoor banner for Emolla features a large, textured linen backdrop with pastel pink and blue textile accents and mirror-like accents

Packaging and measurement

A textile-inspired packaging for a stress-relief doll, featuring soft fabric textures like linen, with mirror-like reflective elements, in pastel colors, modern and elegant design.

A photo of stickers for Emolla, made from soft paper. The stickers are adorned with a textile-inspired pattern featuring soft, thread-like lines forming abstract shapes that symbolize emotions

A minimalist design for an Emolla notebook or diary, featuring flowing, thread-like lines that create an abstract pattern, symbolizing emotional connection.

A ceramic charm shaped like knot logo, glazed in matte pastel tones. The surface features a subtle crackle texture, symbolizing emotional resilience. The charm hangs from a braided textile cord.

Original size 1023x1536

A photo of a shopping bag, made from soft, textured fabric resembling linen. The lighting enhances the contours of the bag and fabric, the bag is placed on a light surface.

A photo of a a minimalist keychain featuring signature knot logo, crafted from a single, continuous metal thread. The knot is suspended from a leather strap in soft beige.

A poster design featuring a textile-inspired pattern featuring soft, thread-like lines forming abstract shapes that symbolize emotions, in pastel colors like pink, blue, and beige.

Tools

https://ideogram.ai/ https://www.myfonts.com/ https://color.adobe.com/ru/create/color-wheel https://www.recraft.ai https://www.krea.ai https://chat.deepseek.com

emolla: Rethinking brand by i.e.

Katerina Butusova

artificial intelligence